Ranking in t-shirt niche

by j0r3z
35 replies
  • SEO
  • |
How competitive is the online t shirts niche? I have a new client that wanks to rank for some keywords in that niche.
#niche #ranking #tshirt
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  • Profile picture of the author senupal
    yes, market is too competitive if you are skilled and driven.simply focus on what makes your brand or style unique and than find a subculture or niche that appeals to.
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  • Profile picture of the author dave_hermansen
    They better be some very unique keyword phrases; otherwise, good luck!

    Of course, if they are that unique, chances are that nobody is searching for them.

    This is a business that is all about real marketing and creating a buzz, developing a huge social presence, email lists, utilizing Pinterest and Instagram. It's not one where you can count on being ranked in search engines unless it is for your brand - something people won't be searching for until the marketing efforts pay off.

    If you have shirts that you can niche down to very specific target markets, you MIGHT be able to advertise on Facebook, but your profit per sale better be pretty good.
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  • Profile picture of the author anexplore
    Few Month ago I was planning to start a website with T-shirts Niche. Even I also got all new custom designed t-shirts which were done by one of my younger brother who is a seller on Fiverr. But after researching the market I found out it may take lots of effort and time to rank for a particular keyword. Then I just stop thinking. But I hard that people are making lots of money from this niche.
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  • Profile picture of the author j0r3z
    I have ranked in competitive niches before but it was purely blackhat niches so not sure how well my skills would translate to this niche. Client is pretty big, talking 7 figures revenue big. Maybe a stupid question but how much of a monthly budget do you guys think it would cost to rank on google in the t shirt niche?
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    • Profile picture of the author techwizard
      Originally Posted by j0r3z View Post

      I have ranked in competitive niches before but it was purely blackhat niches so not sure how well my skills would translate to this niche. Client is pretty big, talking 7 figures revenue big. Maybe a stupid question but how much of a monthly budget do you guys think it would cost to rank on google in the t shirt niche?

      Pretty much impossible to answer at this point without any keywords metrics.
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    • Profile picture of the author MikeFriedman
      Originally Posted by j0r3z View Post

      I have ranked in competitive niches before but it was purely blackhat niches so not sure how well my skills would translate to this niche. Client is pretty big, talking 7 figures revenue big. Maybe a stupid question but how much of a monthly budget do you guys think it would cost to rank on google in the t shirt niche?
      What they really want to do is talk to someone that understands marketing and building a brand. It's a waste of their time to trying ranking for "tshirt" related keywords. They want people to search for them by name, not by looking for tshirts.

      Look at other clothing manufacturers as examples. Take Supreme. They sell more than tshirts, but nobody finds them by searching for tshirt related keywords. They have a brand that serves a certain market.
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      • Profile picture of the author j0r3z
        Originally Posted by MikeFriedman View Post

        What they really want to do is talk to someone that understands marketing and building a brand. It's a waste of their time to trying ranking for "tshirt" related keywords. They want people to search for them by name, not by looking for tshirts.

        Look at other clothing manufacturers as examples. Take Supreme. They sell more than tshirts, but nobody finds them by searching for tshirt related keywords. They have a brand that serves a certain market.

        Not sure i agree with this. They were certainly interested in ranking for long tail keywords with "t shirt" in it. They are already spending a sizable amount of their budget with branding and doing a pretty good job from what i can see.
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        • Profile picture of the author DABK
          I find that a large number of business owners cannot completely get passed the idea that they want everybody as a client.

          Which gets them to tell you they want to rank for some long tail t-shirt keywords.

          Or they are the kind that got over that and are asking you to rank them for some long tail t-shirt keywords... but it's not 't-shirt' they're after, it's 't-shirt' and some other word... a phrase within the long tail keyword that they're after.

          Moving it into another area, where you're not eye-ball deep in research and might see the point more easily, let's talk wedding dresses.

          Queens long sleeve cathedral train wedding dress price
          is long
          nobody uses it
          but it seems attractive
          because it's got the word PRICE in it and Queens, so, it looks like it's a buyer ready to buy that's behind it.

          Stunning cathedral train wedding dress images
          is long too, but not at all attractive.

          But neither is as attractive as
          Brand Name cathedral train wedding dresses
          because if they throw in the brand / company name, they're ready to buy from that brand / company.

          And Brand Name at X Store cathedral train wedding dresses

          is even more important to the X Store owner.

          Whether the business owner or marketer understands that or not.

          That doesn't mean ranking for a general t-short keyword might not have some value, just that it has a lot less than ranking for one that's precise to the brand / store.


          Originally Posted by j0r3z View Post

          Not sure i agree with this. They were certainly interested in ranking for long tail keywords with "t shirt" in it. They are already spending a sizable amount of their budget with branding and doing a pretty good job from what i can see.
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  • Profile picture of the author michaelkoehler92
    Best would be to skip SEO and just use adwords or FB ads.
    Since ranking for that keywords would be tough unless you have something special product in the catalog.
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  • Profile picture of the author amitydigital
    T-Shirt niche is a pretty broad niche. What kind of t-shirts? I think that's really the niche you want to drill down to. Are they just generic designs or do they concentrate on a particular niche like superheroes, movies, etc...
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  • Profile picture of the author Wendy Naylor
    [DELETED]
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    • Profile picture of the author amitydigital
      Hmm, in this case I think it definetely depends more on what you know. Best links in the world from people you know won't help you if you don't know what you are doing.
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  • Profile picture of the author Jamell
    You would have to do some key word search to figure that out . The T shirt niche might be broad but large black short sleeve T shirts might not be so broad . Try using your keyword tools and then niche down .
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  • Profile picture of the author jordiobdotcom
    I'd say it's sooooo competed even there are specific tools for merchandising research on Amazon. Better make a deeeeeeep kw research and good luck
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  • Profile picture of the author j0r3z
    Ok thanks for your recommendation guys. I spent hours doing research...well more research on it and speaking about the project with many others. The keywords i need to rank are very competitive, outside my scope of experience so decided not to take the project in the end which was very hard to do considering the offer i was getting, but it's motivated me to continue learning more whitehat seo tactics so in future i can take a project like this without any concern. It's not in my character to put a client's business at risk no matter the size of the paycheck.
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  • Profile picture of the author mikest4u
    T-Shirts niche always a competitive niche, you should optimize your product based pages in order to get higher ranking on most of high volume search terms.
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  • Profile picture of the author eolivia
    Market too is growing rapidly. Just try and focus on all the relevant keywords related to tshirts with brand and design.
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  • Profile picture of the author BornLeader
    I didnt know tshirt niches was this popular
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    • Profile picture of the author cearionmarie
      Originally Posted by BornLeader View Post

      I didnt know tshirt niches was this popular
      I don't think the right word is "popular" it is just what is "common".
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  • Profile picture of the author cearionmarie
    The market for this is quite challenging and a bit saturated, but it can still be done. You might also want to try other methods of marketing to speed things up a bit.
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  • Profile picture of the author Arthur Speller
    It is really competitive. You kinda have to find a way to get unique searches via unique keywords. That is where growing social media and branded keywords does help.
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  • Profile picture of the author Daniel Evans
    Originally Posted by j0r3z View Post

    How competitive is the online t shirts niche?
    It's a hugely broad industry - not a 'niche'.

    A niche is the design on the shirt (and / or style) and that represents the clincher.

    That is what separates a seller between failure and sales.

    Customers often seek and pay for the design, so the keyword relates to the design.
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  • Profile picture of the author Tmt Aba
    Competition is everywhere and since online t-shirt niches are broader, this can be expected. Hence, you better use Google Keyword planner to judge the competition running on the keywords.
    Make sure to choose long tail keywords.
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  • Profile picture of the author dev198
    It's a most competitive keywords, you need to do quality work which can help you to get good rank on that keywords like: Unique and contextual content must be on your client's site, always use the site's which have high DA & PA for back linking.
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  • Profile picture of the author Monica8297
    Hey guys, T-Shirts niche always a competitive niche, you should optimize your product based pages in order to get higher ranking on most of high volume search terms.
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  • Profile picture of the author Lisa Powell
    Very Competitive, But possible if you spend 6-month at least. You have to search deep down keyword. Sometimes you have to go with 0-10 search volume keywords. You can add 1 extra word with your exact keyword like, Funny quote Tees 2020.
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  • Profile picture of the author Nana Kante
    Neither niches or designs are born equal. Building a successful online t-shirt business will require both, a profitable niche and designs that sell like hot cakes.
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  • Profile picture of the author zillur098
    Focus on Social media like Facebook, Instagram, Pinterest, and Snapchat. Blog posting, Web 2 and Forum site posting the would be great. Also, focus on branding.
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  • Profile picture of the author ratulbhuiyan8585
    You may have a couple of great t-shirt or hoodie designs constantly ... in how high your product ranks, especially in highly competitive niches.
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  • Profile picture of the author Bear1k
    Yea this really comes down to branding in the arena of apparel. Clothing, and particularly t-shirts act more as a commodity becuase after all it's just cotton.

    What dictates the value of this cotton is the design and the story/message behind what's printed on them. What does the brand stand for? Once you know this critical detail then finding and matching buyers will be easier.

    It all comes down to the message that the brand is delivering. Then find the people who live by that same message or are looking for that message.

    My brother has made a good living selling t-shirts with designs that feature people in popular culture. He drives traffic by creating catchy meme-like designs with current events usually as a traffic driver.
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  • Profile picture of the author dineshdhiman
    Competition depends upon the country to country. Likewise in the US for keyword "t-shirts online" it's search volume is 6600 with CPC of 3.23 USD whereas in the UK it is 880 with CPC of 1.59. Similarly in each country search volume is different. You can analyze the search volume of your niche with the help of Google keyword planner or if you can invest some budget than it's SEMrush.
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  • Profile picture of the author ratulbhuiyan8585
    Seasonal niches may be an enormous cash maker once it involves listing Merch on Amazon if you recognize what you're searching for and the way best to manage these niches. If I were to mention the word "seasonal niche" to you, what's the primary issue that will return to mind? for many, it'd be the foremost holidays: Christmas, Thanksgiving, Easter, so on so forth.

    Every single person commerce Merch on Amazon is perhaps visiting transfer a shirt or ten into those classes. Now, the word saturated is thrown out plenty that we have a tendency to don't trust, however it will make it tougher to form sales in these niches. If you have got the slots, you ought to place out some styles for this audience.
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  • Profile picture of the author SiaMatrix
    T-shirt always sells mate. All you need is simple yet unique design that appeal to the audience. I am sure you can easily get sales.
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  • Profile picture of the author jefrin adams
    Just focus on the branded name ,You will get effective result for the product ,But just get the knowledge about the E - Commerce sites...
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  • Profile picture of the author Mr Chu
    I would think less about the medium (t-shirt) and more about the subject ... it's feasible to sell t-shirts, from clicks that have been generated through ranked content, but the feasibility is defined by what's on the t-shirt.

    I operate in the gaming niche (if you can call it a niche at this point) - inside gaming is tens of thousands of characters, slogans, weapons, vehicles etc... So my concern when ranking a product isn't the t-shirt (or hoodie, or cap) - that's simply the buying component of the long-tail keyword - my concern is: does my design exist in an overly saturated space? If not, great - I dip into my expertise (or soon to be expertise, after diligent research) of the subject in order to create posts and pages that will rank.

    If I'm targeting people that like a specific character in a game - I can already make educated assumptions about my target audience (at this point I already know what game they play, what platform they play on, and there's a further multitude of educated assumptions I can make). So I have the components to construct a sales-page that resonates with them.

    If this design choice is already saturated with competing products - if I'm certain my design is likely to be better than the rest, then I can still compete because I leverage Facebook, Twitter and Instagram paid clicks to raise my visibility, such that it generates sales - and generates social chatter - people sharing the design, posting pictures of themselves wearing the design, people leaving their review / feedback on the design.

    In conclusion, I don't regarding 't-shirt' as a niche - but I do regard 'world of warcraft mage t-shirt' as a niche. 't-shirt' is just a part of the phrase that indicates the searcher has an intention of buying a product. The same as 'world of warcraft mage phone case' or 'world of warcraft mage poster', or 'wow mage tshirt', or 'warcraft mage tshirt' etc.. (this is just one game amongst hundreds of thousands - the game just has to have enough popularity that people want to wear it - if you're in-tune with the culture though, you can even turn an unpopular game into a popular design by playing on Internet Humour/irony/memes.
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  • If you want to rank in tshirt niche business, then we will have to stuck with some ethical seo techniques. Because ranking is totally based on White Hat SEO services and we know that there are lots of competition in the market. So, to get rank well on search engine, we will have to follow the rules of White Hat SEO and choose the best seo company.
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