One of the last things I remember Google saying was important to them was long articles, fine but how do so many sites homepages have no articles at all and are on page 1 position 1 with nothing but a picture.
We are told about keywords and see sites at P1 P1 that don't have the keyword I type in to my search. The keyword I am looking for isn't in the article on the home page or when looking at the page source isn't even listed with the sites listed keywords. So why is it even showing in a search for that keyword
I know as marketers we know Google is the big gun but how are we supposed to be able to keep our sites high in the search if Google doesn't seem to follow what they want us to do to our sites.