Seo does it really matter anymore

51 replies
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I have been told over the many years I have been doing IM that SEO is important and still think it is however over the last 3 or 4 I often wonder does it. So many times I read what Google wants in a web site yet see sites on page 1 position 1 that doesn't seem to show many if any of the things google says it wants whats.



One of the last things I remember Google saying was important to them was long articles, fine but how do so many sites homepages have no articles at all and are on page 1 position 1 with nothing but a picture.


We are told about keywords and see sites at P1 P1 that don't have the keyword I type in to my search. The keyword I am looking for isn't in the article on the home page or when looking at the page source isn't even listed with the sites listed keywords. So why is it even showing in a search for that keyword



I know as marketers we know Google is the big gun but how are we supposed to be able to keep our sites high in the search if Google doesn't seem to follow what they want us to do to our sites.
#anymore #matter #seo
  • Profile picture of the author JaredAllen315
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  • Profile picture of the author michaelkoehler92
    What kind of keyword are you talking about here? I barely see homepage ranking for any keyword I have targetted unless it provides the results that the user wants.

    Google isnt stupid to show crap to its users it will only provide the relevant and worthy information.
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    • Profile picture of the author lambertson
      Originally Posted by michaelkoehler92 View Post

      Google isnt stupid to show crap to its users it will only provide the relevant and worthy information.
      lmao, search results are still full of shitty 2000s sites that load 10+ seconds, use keyword stuffing, have shitty backlinks etc. In 70% of cases when I google something I need, the first 10 sites have the same content which was rewritten and slightly changed. Do you call it relevant and worthy information?
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      • Profile picture of the author michaelkoehler92
        Originally Posted by lambertson View Post

        lmao, search results are still full of shitty 2000s sites that load 10+ seconds, use keyword stuffing, have shitty backlinks etc. In 70% of cases when I google something I need, the first 10 sites have the same content which was rewritten and slightly changed. Do you call it relevant and worthy information?
        Yes you are correct about the part that the information is rewritten and slightly changed but about those crappy websites, they do not survive long on those positions and get taken down.
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  • Profile picture of the author Radhika Shah
    As we know SEO is long term process and Social media and PPC which gives me result quickly. ButI think SEO is important in an organic way.
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  • Hi,
    Site rank depends on keyword selection, if you have chosen the correct keyword and matches your site content, then you can rank your site easily. SEO helps to get organic traffic and Google also give preference to those sites that get traffic using White Hat SEO methods. SEO still have priority in ranking any site.
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  • Profile picture of the author jennytrump
    I think SEO and marketing are tightly integrated now, you pay for a website or create it yourself and leave that way you wont to earn any money, the people investing in SEO and Marketing will do better unless you have something that's different or so much better than whats out there already. SEO still plays a crucial role to boost online sales and increase business profit. SEO is relevant so long as people use search engines.
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  • Profile picture of the author Daniel Thor
    SEO is more important to get organic traffic & results.
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  • Profile picture of the author MikeFriedman
    Originally Posted by marks2424 View Post

    One of the last things I remember Google saying was important to them was long articles, fine but how do so many sites homepages have no articles at all and are on page 1 position 1 with nothing but a picture.
    Google has never said long articles were important. Never.

    Originally Posted by marks2424 View Post

    We are told about keywords and see sites at P1 P1 that don't have the keyword I type in to my search. The keyword I am looking for isn't in the article on the home page or when looking at the page source isn't even listed with the sites listed keywords. So why is it even showing in a search for that keyword
    Lots of pages rank for keywords that do not show up anywhere on the page. Google has gotten very good at understanding language and semantics. They are better at understanding what a page is about without being explicitly told what it is about. That's a good thing.

    Originally Posted by marks2424 View Post

    I know as marketers we know Google is the big gun but how are we supposed to be able to keep our sites high in the search if Google doesn't seem to follow what they want us to do to our sites.
    Wherever you have been finding your information about what Google wants, I would stop going there. You are clearly reading and/or listening to idiots, people who are grossly misinformed, or wanna be gurus after clicks and views.
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    • Profile picture of the author dave_hermansen
      Originally Posted by MikeFriedman View Post

      Google has never said long articles were important. Never.



      Lots of pages rank for keywords that do not show up anywhere on the page. Google has gotten very good at understanding language and semantics. They are better at understanding what a page is about without being explicitly told what it is about. That's a good thing.



      Wherever you have been finding your information about what Google wants, I would stop going there. You are clearly reading and/or listening to idiots, people who are grossly misinformed, or wanna be gurus after clicks and views.
      Thanks, Mike. You saved me some time. I'm glad I didn't have to write all of that!
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    • Profile picture of the author marks2424
      I get my information on what google wants directly from Google as they have they website guidelines on I think their ad words log in page.
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  • Profile picture of the author ryanbiddulph
    SEO matters if you want to rely on search traffic.

    If not, you can simply create helpful content and build bonds with top folks in your niche, to expand your reach. Your decision. I do little search traffic and virtually zero SEO but patiently built up my blog content supply and friend network; works for me.
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  • Profile picture of the author amirali999
    SEO is very important for rank the site.
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  • Profile picture of the author Jack Zenert
    You bring up a lot of interesting points and analogies, that could have easily been said a year ago, 5 years ago or 15 years ago.
    So asking about 'matter anymore' - well the answer is YES, for some, but no for others.
    It all depends on your strategy, the one that works best for you.
    Organic SEO still works. Paid SEM still works. Social search works. And many many other marketing strategies work as well (affiliates, referrals, blogging, PPC, on and on and on).
    Two things I would say.
    SEO is important if you are playing the long game.
    and
    SEO is easier in a micro-climate - at the end of the long tail
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  • Profile picture of the author searchberg
    I do agree with that, Google sometimes fetch irrelevant results but they are irrelevant because we want something else, something more specific , more detailed. But for many others the results are relevant that' why they are appearing in the search results.
    Google is smart and is able to satisfy a huge mass. Google updates are constantly released so that it can give more accurate and relevant results.
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  • Profile picture of the author priyankaarya
    Yes it matters for ranking website gaining traffic on site
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  • Profile picture of the author maroof malik
    well, it's a slow process and with the new updates every now and them we have to be very carefull with the techniques we use for ranking . #whitehatseo
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  • Profile picture of the author tonga07
    Want fast index seo in rank must write unique content and targeted keyword in posting
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  • Profile picture of the author Justinbullard
    SEO is really mattered nowadays. Because everything is digitalized and every person wants to search any more on a search engine. If our business is ranked in top with the help of SEO then our business is growth in internet world
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  • Profile picture of the author meprat
    Yes it matters especially to drive organic traffic to your website.
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  • Profile picture of the author nagarjun reddy
    imp 10k , conv rate 10%, revenue 10k rups , avrge order value 100..So how many clicks got dat campaign ?
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  • Profile picture of the author offmarketinvestor
    Originally Posted by marks2424 View Post

    I have been told over the many years I have been doing IM that SEO is important and still think it is however over the last 3 or 4 I often wonder does it. So many times I read what Google wants in a web site yet see sites on page 1 position 1 that doesn't seem to show many if any of the things google says it wants whats.



    One of the last things I remember Google saying was important to them was long articles, fine but how do so many sites homepages have no articles at all and are on page 1 position 1 with nothing but a picture.


    We are told about keywords and see sites at P1 P1 that don't have the keyword I type in to my search. The keyword I am looking for isn't in the article on the home page or when looking at the page source isn't even listed with the sites listed keywords. So why is it even showing in a search for that keyword



    I know as marketers we know Google is the big gun but how are we supposed to be able to keep our sites high in the search if Google doesn't seem to follow what they want us to do to our sites.
    DO NOT BOTHER!!!

    Chasing rainbows and something you have no control of. It was great 2000-2005. We could rank 1 on google within hours, easy...tons of free traffic. But it got harder and harder. Now it's pure a monopoly. Google should be sued for what they do. But they won;t

    Ignore SEO. Focus eleswhere
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    • Profile picture of the author MikeFriedman
      Originally Posted by offmarketinvestor View Post

      DO NOT BOTHER!!!

      Chasing rainbows and something you have no control of. It was great 2000-2005. We could rank 1 on google within hours, easy...tons of free traffic. But it got harder and harder. Now it's pure a monopoly. Google should be sued for what they do. But they won;t

      Ignore SEO. Focus eleswhere
      That is the dumbest thing I have read this week.

      Google should be sued? Like it's their fault every other search engine sucks so people continue to use them instead.
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    • Profile picture of the author cbpayne
      Originally Posted by offmarketinvestor View Post

      Now it's pure a monopoly.
      WTF are you talking about? How is Google remotely close to being a monopoly when it has so many competitors.
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  • Profile picture of the author simplio
    SEO is very important these days basically the on-page SEO. It helps more in ranking in Google.
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  • Profile picture of the author helpme2225
    I want to learn SEO PLZ HELP ME .......... I POST A WEBSITE ON GOOGLE ...... BUT WHEN I SEARCH MY (keyowrd ) my website not avliable on google ........ ,how do i see my wesite on google . let me asap
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  • Profile picture of the author frantasticindia
    SEO is a very important part of Digital marketing. especially for organic traffic & results.
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  • Profile picture of the author GMBReviews
    SEO will never change. Google is not just any algorithm, it is equipped with AI trained with tonnes of data.
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  • Profile picture of the author msulcs
    Websites that you are referencing to either has a lot of high-authority backlinks or PBN links, OR they really are the most relevant search term and the bounce rate is the lowest from all the search results for that keyword.
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  • Profile picture of the author SDRanchLDY
    There are SO many factors that go into SERPS that it's false to see a site that doesn't have the keyword or long form content and automatically think Google doesn't know what it's doing. SEO is extremely important now. If you are doing it right, playing the long game, staying white hat, and working your butt off, you will have strong rankings. It's a competitive market and playing by the rules is tough. Some spammy, low quality sites may be still lurking around, but they won't be for long so I would absolutely put your money on SEO if you're running an online business.
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  • Profile picture of the author Jamell
    Some publishers get away with gaming the search system until google updates or identifies the glitch.Remember the search engine is a program where by information and search inquiries is run by bots and crawlers

    And yes Google is the heart and soul of traffic . I think that roughly 40 %of the people do a search on google for information.
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  • Profile picture of the author themarketsoup
    I think SEO still matters for organic traffic. The results you are seeing might depend on keywords. I still haven't seen a homepage rank for any of the keywords I have searched. Most sites are not spammy and have long content.
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  • Profile picture of the author JrSezk
    SEO is important, and vital.
    But then that's its not one all and know all.
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  • Profile picture of the author Millionaire 1
    SEO is very important in internet marketing
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  • Profile picture of the author zillur098
    SEO really matters for any online business. Whenever any business site or web page get ranking on the first page of search engine result page (SERP). then the business revenue goes faster than before. white hat SEO help you out your business by getting targeted traffic to the business so that your site gets ranking by the search engine. So SEO plays a very important role for any online business. Also, search engine optimization provides organic traffic to your site.
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  • Profile picture of the author Trafficstorm
    If you want a sustainable stability of a website SEO is a must. And i think it still matters.
    And about the websites as you stated above having good rank without good numbers of article and only a picture. How long do they retain their position? I mean i just wanted to know.
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  • Profile picture of the author chronosgolf
    I would say that SEO is important for your website - but not vital!

    If you are focusing on SEO as your main tool for bringing traffic to your site then you are going to have to spend a lot of time on things like keyword research and optimising your pages for these keywords. You'll also have to spend time building backlinks unless you are targeting either specific local keywords, very obscure ones, or very long-tail ones.

    You also have to think medium-long term. You are talking months-years before getting ranked in search engines.

    Alternatively you could spend a lot of money and get someone to do it for you.

    Dont be tempted by black-hat or spammy SEO. Any short-term gains will be cancelled out by long-term punishment from Google.

    I'd say have SEO as a part of your traffic strategy but not the main focus of it. As your business grows then the SEO tends to come a bit easier.
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  • Profile picture of the author seo tranz
    Search engine optimization (or SEO) is the process of getting traffic from the "free", "organic", "editorial" or "natural" listings on search engines. Nine times out of ten, consumers turn to search engines when making purchasing decisions (Brafton 2012).
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  • Profile picture of the author Al Burraq
    Yes seo will be so important for business and website to promote your website and business on google web pages and search engines
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  • Profile picture of the author it4int
    In its simplest form, SEO is about making a search engine's job easier to find your website, understand the content of your website and score your website in terms of popularity and relevance. This can be achieved through many different activities including technical changes, website content, PR, UX and providing the best product and service out there.
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  • Profile picture of the author Xfrazer
    SEO definitely matters. Always did, always will. But no it's not long-form articles that rank. You need quality backlinks which is one of the most important rankings factors and it's much easier to get links on longer articles than a 300-word article.
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  • Profile picture of the author Tony Mancini
    SEO is important if you want to get organic and targeted traffic to your website without paying for it.

    Unfortunately it takes time and you have to work with Google's ever changing updates. That's just the way it is, but if you learn the basics and implement SEO for specific keywords then you should be able to rank your websites well in the search engines over time.

    However, there are other ways of getting traffic to your website via social media etc. and that may be an alternative to getting traffic yo your sites without paying for it.
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  • Profile picture of the author Subhabrata Mondal
    Yes, Paid or ads marketing dominating the market but we cannot ignore the organic search. Organic search gains the trust of the visitor. That's why SEO is important. When the visitor type keyword on the search engine they mostly visit one serp and relay on that result.
    We have Digitalsubho.com website you can visit for the more information regarding digital marketing, seo, smo and others
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  • Profile picture of the author DRP
    Wow there's so much fail in this thread and the OP's question made me facepalm. I bet nobody here could tell me the 3 most important ranking signals, without Googling the answer. People's knowledge of IM and SEO is appalling.

    OP, here, read: https://moz.com/learn/seo

    Don't ask keyboard warriors for advice on IM or SEO. The collective knowledge here is sub-standard. But oh do I get some Lulz from the craziness I see posted here.
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  • Profile picture of the author Morgan Reader
    Yeah well all the articles in the world wont do anything unless your website has trust and authority, you need those two things first before you worry about content and articles.
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  • Profile picture of the author David Jin
    Google is playing everyone...
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  • Profile picture of the author asingh3003
    You will see home pages ranking for branded keywords most of the times. If you are looking to get the most out of your website on a longer run seo and content is the way. You keep creating awesome and relevant content and optimize it for keywords and Intent you will definitely be rewarded. You also need to have an analytical approach in your seo and keep doing the basics right. Like make sure you have an optimized title with your focus keywords. Apart from this you need to have a proper link building approach to get visibility and reach. There are lots of factor which affect your rankings but if you do the basics right and keep testing things you will get long term results.
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  • Profile picture of the author Arv Saraf
    yes, I think it really matters because it is a very helpful digital marketing tool for improvement of website ranking on search engine result page.
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  • Profile picture of the author Jase N
    It does but not in the sense most do. SEO should be part of your marketing channels not the end all be all.
    Think of it like Netflix if all you have is horror movies how successful will it be?
    But since they have all kind of categories, they are pretty successful

    I don't know the situation you find yourself but a few free tools exist for many reasons.From keyword research to site audits to social media comparisons these tools should give you an idea of where you need to go.
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  • Profile picture of the author amirali999
    I think SEO is important in an organic way.
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  • Profile picture of the author clairedivas056
    SEO is every bit as important as it's always been. In fact, there have been a lot of changes to SEO recently that can be a real benefit to people in all industries.
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  • Yes SEO is very relevant and it does matter. SEO is all about igniting your online presence.
    SEO plays an important role to rank your page in a search engine's SERP.
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