Anchor text when trying to rank for a competitive keyword

11 replies
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Hi

If you want to build links to rank for a particular competitive keyword, will branded and generic anchor still help in ranking for that particular target keyword, or should the majority of the links be exact match and phrase match?

Thanks
#anchor #competitive #keyword #rank #text
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  • Profile picture of the author michaelkoehler92
    Try to avoid exact as much as possible since in long run that can be a problematic thing for you.
    Better to go for branded or generic anchors.
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    • Profile picture of the author Shaun J
      Originally Posted by michaelkoehler92 View Post

      Try to avoid exact as much as possible since in long run that can be a problematic thing for you.
      Better to go for branded or generic anchors.
      Thanks! But will branded and generic anchors still help you rank for the target keyword even though the target keyword isn't in the anchor text?
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      • Profile picture of the author dave_hermansen
        Originally Posted by Shaun J View Post

        Thanks! But will branded and generic anchors still help you rank for the target keyword even though the target keyword isn't in the anchor text?
        Yes it will. Google's algorithm is far more complex than it used to be. Anchor text is a minimal ranking factor (if at all) these days. Far more important is how important the site is that is linking to your page, whether or not they are relevant for your niche and how good the content is on the page that is being linked to.
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    • Profile picture of the author Ploom10
      what do you mean by branded / generic?
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  • Profile picture of the author expmrb
    Choose a relevant anchor text.
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  • Profile picture of the author kristen2540
    anchor text is a great for rank. If you want to generate anchor text your keyword in the same website site to more information about that keyword like "wikipedia" all of known as.
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  • Profile picture of the author msulcs
    Follow this formula:

    Money Site Anchor Text Ratio
    Branded Anchor Text: 70%
    Naked Links: 20%
    Generic Anchors: 5%
    LSI, Partial Match Anchors: 1-5%
    Exact Match Anchors Text: Less Than 1%
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  • Profile picture of the author rachid33
    To have branded and generic keywords is a must not to be penalized. But it's also a must to have exact keyword backlinks. How many? Take a look to the competence backlink profile.

    It's also a good idea to user internal linking with exact keywords.
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  • Profile picture of the author MikeFriedman
    Originally Posted by msulcs View Post

    Follow this formula:

    Money Site Anchor Text Ratio
    Branded Anchor Text: 70%
    Naked Links: 20%
    Generic Anchors: 5%
    LSI, Partial Match Anchors: 1-5%
    Exact Match Anchors Text: Less Than 1%

    That is absolutely terrible advice. You should not be using branded and naked URL anchors for 90% of your links. That is just absolutely stupid.

    Use descriptive anchors. Use anchors that tell visitors and search engines what the page you are linking to is about or why you are linking to it. Do that and you will be fine.
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    • Profile picture of the author dave_hermansen
      Originally Posted by MikeFriedman View Post

      That is absolutely terrible advice. You should not be using branded and naked URL anchors for 90% of your links. That is just absolutely stupid.

      Use descriptive anchors. Use anchors that tell visitors and search engines what the page you are linking to is about or why you are linking to it. Do that and you will be fine.
      Totally agree. I've never consciously thought about the anchor text I've used for a link. It is what it is and has never seemed to hurt (or help) rankings one way or the other - at least not for a very long time.
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  • Profile picture of the author Jenelia Dsouza
    In different niche anchor ratio is different.... for money terms it should be more but we need to take a balance approach. We need to take below anchor variations

    1. Brand Name + Keywords
    2. Natural (Click here, Visit us, know more)
    3. Naked URL
    4. Keywords
    5. Long tail keywords
    6. Keywords - Brand Name

    These type of anchors will help in long term and will keep your website at top.
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