I have a "pondering" stuff thing. . . hahahaha Some of you might remember my medical client. He states that he's "having a low flow of people" with 210 potential customers discovering him last month.
I am not going to dabble on the problematic he has as that was something I vented on a different forum. This continues to be, so he took another phone line and now all the work I've done for a year or more has to be redone with the new phone.
Anyway. . . how much is our power? Can we actually say to our clients: " you will have 210 new customers" OR we must be realistic and say: "I will herd 210 potential customers; that is the length of my power. Whether or not they decide to stay is up to them" ??
In Advertising we are taught that a good campaign will call on people, but a great campaign will "induce" the shopper to buy something that they do not want, at a price that they can't afford so that they can feel good with themselves.
However, this has changed. As with society, we can't really state that things will stay the same in this or in any other human industry. . . right?
I believe that we, in seo, both clients and agencies are somewhat of the great Sphinx riddle. We need to be asked the right questions and answered the right answers. I am waiting for a client to decide whether they want to continue with GMB "because they are not getting any calls" even though they rank top, they are getting just 5 visits.
I know what you are thinking, they need projection, they need to be seen. They need a supportive campaign on social media, perhaps ppc. . . but you see, they do not want to cover that. And while I am a breadwinner at home and I have financial responsibilities that sometimes have forced me to take $500.00 for SEO on 100+ sites (yes, bulk) I decided it was time to stop "selling short". I figured that if I bill low, people will believe my work is also low and it is not.
Anyway. what do you guys think? Are we powerful enough to ensure that out of 210 visits, all 210 will be buying customers or we can and should only say: "ill drive them to your site. and you will pay me for that. The rest depends on your business: quality, price and customer service"
BTW sorry for the ranting