what do you guys think?

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Hey guys.

I have a "pondering" stuff thing. . . hahahaha Some of you might remember my medical client. He states that he's "having a low flow of people" with 210 potential customers discovering him last month.

I am not going to dabble on the problematic he has as that was something I vented on a different forum. This continues to be, so he took another phone line and now all the work I've done for a year or more has to be redone with the new phone.

Anyway. . . how much is our power? Can we actually say to our clients: " you will have 210 new customers" OR we must be realistic and say: "I will herd 210 potential customers; that is the length of my power. Whether or not they decide to stay is up to them" ??

In Advertising we are taught that a good campaign will call on people, but a great campaign will "induce" the shopper to buy something that they do not want, at a price that they can't afford so that they can feel good with themselves.

However, this has changed. As with society, we can't really state that things will stay the same in this or in any other human industry. . . right?

I believe that we, in seo, both clients and agencies are somewhat of the great Sphinx riddle. We need to be asked the right questions and answered the right answers. I am waiting for a client to decide whether they want to continue with GMB "because they are not getting any calls" even though they rank top, they are getting just 5 visits.

I know what you are thinking, they need projection, they need to be seen. They need a supportive campaign on social media, perhaps ppc. . . but you see, they do not want to cover that. And while I am a breadwinner at home and I have financial responsibilities that sometimes have forced me to take $500.00 for SEO on 100+ sites (yes, bulk) I decided it was time to stop "selling short". I figured that if I bill low, people will believe my work is also low and it is not.

Anyway. what do you guys think? Are we powerful enough to ensure that out of 210 visits, all 210 will be buying customers or we can and should only say: "ill drive them to your site. and you will pay me for that. The rest depends on your business: quality, price and customer service"

BTW sorry for the ranting
#guys
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  • Profile picture of the author MikeFriedman
    Originally Posted by Mary Jimenez View Post

    In Advertising we are taught that a good campaign will call on people, but a great campaign will "induce" the shopper to buy something that they do not want, at a price that they can't afford so that they can feel good with themselves.
    No real advertising course is teaching that. What you just said sounds like the kind of thing I would expect to hear out of a shitty MLM company.

    Originally Posted by Mary Jimenez View Post

    I am waiting for a client to decide whether they want to continue with GMB "because they are not getting any calls" even though they rank top, they are getting just 5 visits.
    If they are not getting any business from your work, then you are likely targeting the wrong keywords. That's on you.
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    • Profile picture of the author dave_hermansen
      Originally Posted by MikeFriedman View Post

      If they are not getting any business from your work, then you are likely targeting the wrong keywords. That's on you.
      I'm not sure I agree with that as a blanket assumption, although it certainly could be correct and you did use the word "likely", which leaves the door open. It could also be the right keywords ARE being used but people are not happy with the company after they call - either because of their service/product or price (or a combination of those). Too hard to say without knowing the keyword phrases that are driving them, the price being charged vs. competitors and what is happening on those calls.

      I would say that, assuming you can track the phrases that ARE bringing the leads (a HUGE assumption in this era of "not provided"), my gut reaction would be to tell them that you can only drive traffic via the keyword phrases that he agreed would bring him targeted traffic. It's up to him to turn that targeted traffic into a paying customer.

      You also have to 80/20 these kind of things. If he is taking up more time and energy than he is worth, drop him. You can use that time/energy on other clients and more than make up for the shortfall.
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      • Profile picture of the author MikeFriedman
        Originally Posted by dave_hermansen View Post

        I'm not sure I agree with that as a blanket assumption, although it certainly could be correct and you did use the word "likely", which leaves the door open. It could also be the right keywords ARE being used but people are not happy with the company after they call - either because of their service/product or price (or a combination of those). Too hard to say without knowing the keyword phrases that are driving them, the price being charged vs. competitors and what is happening on those calls.
        Fair enough, but I think you have been around on this forum and others long enough to know that 99/100 when you see a rant like this laying the blame at the feet of the customer, the OP is usually looking for other people to pile on and say, "Yeah, it's not your fault. It's their fault."

        There is also the possibility that the OP did a bad job of setting proper expectations up front, which again is on them.
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