Backlinking; Should sites on my PBN each have unique IP and different web host?

by Toby A
4 replies
  • SEO
  • |
Hi guys,
I am considering building a PBN (Private Blog Network) to help rank one of my sales sites. I have heard various gurus succeeding in SEO say that a PBN is essential.

Despite not having done this before, this is my understanding of what I should do:

• Buy at least one aged domain with high PR (Page Rank) to use as a site that backlinks to your target site (sales site).

• The target site (sales site) should have a Unique IP address.

• Each of the other sites in the PBN don't have to have a unique IP, but should never all share the same unique IP.

• The other sites (not the target site) should be hosted on Shared Hosting accounts, so as to share IP addresses with thousands of other sites - leaving no footprint for Google to detect.

• But each of the other sites in the PBN should be hosted with a different hosting company, so as to ensure their IP addresses are not the same (despite sharing IPs with thousands of sites outside your PBN).

• The web hosts you use should be popular and reliable, to ensure their "shared hosting" has thousands of sites (used by many different people) all using the same IP addresses.


I'd be very grateful if you could tell me if I have this down correctly?
#backlinking #host #ip address #pbn #sites #unique #unique ip address #web
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  • Profile picture of the author Ettienne
    Don't need different web hosts for each sites, but different IP's, yes. PBN's are SUPER expensive and very risky. Look at how many million dollar networks got busted a few years back, that's money down the drain and not worth the risk if you ask me.

    There are better ways to improve your rankings than using PBNs.

    Also having like 5 sites in a network won't do much, you need hundreds if you want to do it properly. That's 10's and thousands of dollars you're risking. It's a gamble, it can work (great), or fail miserably.
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  • Profile picture of the author dave_hermansen
    It's always seemed like way more work to me, building PBNs which are only helpful if the sites in it have a decent degree of authority. That means you are now spending time and energy trying to get things that aren't even your money site to rank and worse, it could all be for naught if the PBN is discovered.

    Less time and energy would be spent developing stellar content that other sites would want to link to on the money site - a much safer strategy in my opinion.
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  • Profile picture of the author nimdekvan
    Your PBNs should have different IPs
    Your money site should not be on the same shared hosting.
    If your networks is smaller i don't think there is really any footprint.
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    • Profile picture of the author Toby A
      Many thanks for replying guys.

      Originally Posted by Ettienne View Post

      Don't need different web hosts for each sites, but different IP's, yes. ...
      If I had each site on a different web host using Shared hosting, surely each site would end up having a different IP address... that would also be used by thousands of other sites that were not controlled by me (due to "shared" hosting plan, on a "popular" hosting company like HostGator, Dreamhost, etc).

      I can use free SSL on Dreamhost and pay about $5 / mnth for unique IP, but seeing as $5 is about as much money I'd have to pay for a hosting account with another host anyway, I figured I might as well pay for 4 or 5 different web hosting accounts - and use Shared hosting plans.


      Originally Posted by Ettienne View Post

      PBN's are SUPER expensive and very risky. Look at how many million dollar networks got busted a few years back, that's money down the drain and not worth the risk if you ask me.

      There are better ways to improve your rankings than using PBNs. ...
      The only reason I started exploring the PBN subject is because some SEOers mentioned it as a way to gain strong backlinks.

      I just want to be able to boost the G rank of some local biz sites, without getting penalised.
      ... I don't really know much about PBN (private blog networks), I just assumed they were either - a bunch of sites linking to one another, or a bunch of sites kept very separate from one another (different IPs, and no cross linking to each other) but all linked to the same money site.


      Originally Posted by dave_hermansen View Post

      It's always seemed like way more work to me, building PBNs which are only helpful if the sites in it have a decent degree of authority. That means you are now spending time and energy trying to get things that aren't even your money site to rank and worse, it could all be for naught if the PBN is discovered.

      Less time and energy would be spent developing stellar content that other sites would want to link to on the money site - a much safer strategy in my opinion.
      If I bought an aged (and respected) domain from DomCop or similar, would this not boost my off page SEO (stronger back link profile)?



      Originally Posted by nimdekvan View Post

      Your PBNs should have different IPs
      Your money site should not be on the same shared hosting.
      If your networks is smaller i don't think there is really any footprint.
      I originally intended to have 5 sites on 5 different web hosts. One would be my money site and the other four would link to it.

      Thanks again
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