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Hello Experts,

Organic SEO Vs. Social Media Marketing: Which Is Better?

If we talk about this year 2019, which will be the best source of traffic?
#seo #smo
  • Profile picture of the author Martin smith
    Organic SEO and Social media marketing both are important, but we choose this according to our requirement. Here If you start SEO it will give long term and genuine results. Social media marketing also gives the best results fastly but these are not long term results, social media marketing improves website traffic...
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  • Profile picture of the author expmrb
    Originally Posted by Rajeev Gaur View Post

    Hello Experts,

    Organic SEO Vs. Social Media Marketing: Which Is Better?

    If we talk about this year 2019, which will be the best source of traffic?



    Two are different things. You cannot compare the speed of a corvette with a tank.


    Just Google it.
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  • Profile picture of the author jefrin adams
    SEO mainly focuses on improving your websites ranking and the ability to drive visitors through the likes of Google - SMO focuses on driving traffic via social media platforms. Both SEO and SMO operate in different spheres, but they do impact one another.
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  • Profile picture of the author GALYNAGLN
    SEO and SMM have slowly become closely intertwined activities that all businesses want to take advantage of.When you share content on SMM channels you're not only getting engagement, but also bringing visitors to your site.
    As, I think you, need both of them. It's not the one or the other since both can help a website / online business get more traffic and under some conditions, make more sales.
    SEO will make sure that your content can be read by search engines and social media will help you get your content in front of more people faster.
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  • Profile picture of the author dave_hermansen
    The best source of traffic and the source of the best traffic are two different things. You'll get more traffic from social. You'll get your best traffic from SEO.

    What do you do when you decide you want to buy something? Do you search the internet for the best place to buy it from or do you sit around and hope that someday an ad on Facebook will appear about it?

    When a car commercial appears on TV and you don't need a new car, are you going to remember that place 4 years later when you are ready to buy? Is the commercial about a new type of lipstick dong anything for you if you are a guy and don't wear lipstick?

    I think social is great for getting the word out about something people may not know about or letting an avid group of people around a particular niche know that you have a product they would like or that you have a product they already like and yours is better, cheaper (something different). Some of those people will click instantly and buy.

    Search engines are where people go when they are ready to buy and want to figure out the best place to buy it.
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  • Profile picture of the author AlexisJones
    Nowadays both SEO and SMO is the best source of your traffic but It totally depends upon your business need if your business needs to rank on social media so SMO is best for you but if your business needs to rank on Google so SEO is best for your business
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  • Profile picture of the author palmtreelife
    Your question refers to 2019. I think it's a lot more difficult to succeed in SEO today than it used to be. If you want to do business in any of the popular niches, you need to do a lot of hard work to get your site recognized in search engines.

    In SMM, anyone can still do very well. There are no restrictions so to speak because it doesn't matter if you're just starting out in supplements or finance, for example.

    Anyone can build a unique social media page on FB, YouTube, IG, Twitter and drive traffic to websites and landing pages to convert sales.

    It's true if someone is looking for something specific, they will go to Google and the highest ranking websites will get selected first. In SMM though, you can build up an audience of 10,000 passionate followers who will buy whatever you're offering.

    SMM requires ongoing efforts to maintain attention and drive traffic, yes. SEO is more build and let be (after a long time of building), but I think in 2019, SMM is the way to go and the best use of time.
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  • Profile picture of the author Jamell
    If you market and promote with out implementing SEO you lose out on targeted traffic you would have otherwise got with seo.On the other hand if you implement seo with out promoting you limit the amount of traffic you can get. Search and promotion coincide with each other.
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  • Profile picture of the author White Pearl
    In 2019 SEO is incomplete without SMM. you can rank a KW using perfect on page + Social signals. which means both are essential. however hardcore SEO is not necessary these days due to SMM.
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  • Profile picture of the author AashishGupta970
    SEO and SMO both are important. However, SMO is good for getting faster results. So in case you are promoting an event which is just round the corner then you definitely need to target your audience over social media to spread the news of your event like fire!!
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  • Profile picture of the author Radhika Shah
    Organic SEO Vs. Social Media Marketing - Social media has changed a lot. All the business their brand is a target on all the various platform of social media and they are getting a good result. SEO takes time to rank organically
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  • Profile picture of the author Stephannie Baker
    It depends upon the product what demands what.
    but both are important in their order. If I have to specifically talk about traffic then it should be upper hand for slightly for SEO
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  • Profile picture of the author Outreach Xpert
    Although those who use social media effectively can consistently draw traffic with new content, even the best SMO experts experience large peaks and valleys in terms of traffic. But fortunately, the peaks will be very high. SMO is heavily-reliant on networking and strong profiles, while SEO can be done without this.
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  • Profile picture of the author clairedivas056
    Search Engine Optimization (SEO) utilizes a set of method and techniques to promote web traffic.

    Social Media Marketing (SMM) on the other hand, is focused on creating content that can attract attention and encourage readers to share or mention it in their social media networks.
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  • Profile picture of the author Tmt Aba
    You cannot compare these two, it is like comparing an employee of management and the firm's director. SMM does not fall under the organic technique. Hence, there is no point in comparing SMM & SEO.
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  • Profile picture of the author bigbinhire
    Its not SEO vs SMO for good results you need SEO and SMO both .
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  • Profile picture of the author zainsultan
    These both (SEO,SEM) are very important and different things that's why we should focus on both.
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  • Profile picture of the author LyvEdit
    Search engine optimization (SEO) is a set of strategies with the broad goal of bringing more people to your website the first way, by improving your search engine rankings. Social media optimization (SMO) can be one part of SEO--but it also contributes to all three ways people find you online.
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  • Profile picture of the author Blogeomics Seo
    People these days are more active on social media. So I think focusing on social media marketing can generate a lot of traffic.
    Now people want that everything they see should be delivered in the form of some entertainment. That is why I would say focusing on social media in 2019 is very helpful.
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  • Profile picture of the author IncomePlus
    Social Media for short-medium term results, for long-term results (usually after 4 months) choose SEO.
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  • Profile picture of the author seriouswriting
    They really work together. A great SEO strategy will use social marketing, and many other means, to build quality links across the net. The marketing aspect still applies, where you can generate sales that begin with posts, tweets, pins, etc.

    In other words, if you're doing SEO, you should enjoy the benefits of social marketing, anyway, if you want it to work. The barrier to entry is comprehensive keyword structuring throughout your entire site, and generating the content keywords that you use in your articles, blog posts and social media pieces.

    After that, it's really no more difficult than social marketing. In fact, you can release 3 articles per week on your main site, and use portions of them for additional social marketing content (which you should be doing anyway, for SEO).

    The water pump analogy comes to mind. If you're going to pump the well anyway, why not also take advantage of the cumulative benefits of SEO? The challenge of researching and structuring your site is dwarfed by the long-term benefits of strong ranking in the search engines.
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  • Profile picture of the author Monica8297
    SMO focuses on driving traffic via social media platforms. Both SEO and SMO operate in different spheres, but they do impact one another.
    SEO mainly focuses on improving your websites ranking and the ability to drive visitors through the likes of Google.
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  • Profile picture of the author litonkrl
    Social media marketing is a part of SEO, social media marketing can increase your traffic which help to ranking.
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  • SEO and SMO are two different things, as been pointed out by others. They are tools and like all tools, you use each appropriately. Asking which is best or saying one is better than the other is like saying a hammer is better than a saw. Some times you need a hammer, other times you need a saw. It doesn't mean you should use one exclusively over the other.
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  • Organic is always the long term solution. However, takes long time to achieve. And often you might end up on non-converting keywords. If you get on converting one - you do not have to worry further and the sales will stay for a long time.
    Social media might give you a fast boost of traffic and if it is successful - it might get shared all around and the SEO will be done by itself.
    Imho SEO will still be a safe pick for 2019 and Social Media can be a source for short-term traffic boost.
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  • Profile picture of the author JamesSilverwood
    Organic SEO and Social Media Marketing both are important. If you want long term result then go with organic SEO & If you want fast result then SMM is best. Its all depend on your requirement which one you will prefer.
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  • Profile picture of the author pramodtapu
    Both are required for a marketing strategy that would work for you.SEO and social media serve two different purpose.SEO is going to build history for you webpage on search engine & make sure your content is easily found.Social media will help you reach masses And leverage conversations
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  • Both SEO and SMO operate in different spheres, but they do impact one another.
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  • Profile picture of the author hoangcf
    seo and smo impact each other but I think Social media marketing more important..
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  • Profile picture of the author SeoHoist
    SEO is surely a long term process after all the changes Google have made recently. But the results are good for life.


    SMO will also require investment in terms of time and money to build your brand.
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  • Profile picture of the author Eugene Hill
    SMO and SEO can work together brilliantly, each one supporting the other and creating a much more effective overall marketing strategy. Have to focus on SEO strategy Over time goes, your organic traffic and revenue will increase to replace paid traffic and revenue
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  • Profile picture of the author jyoti123
    It totally depends upon your business. If you're a service based company or b2b company, then SEO is the thing for you. If you have b2c business than SMO is your dart for the board.
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  • Profile picture of the author SMMnet
    This depends on a lot of factors...

    What is the URL are you asking for?
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    • Profile picture of the author Rajeev Gaur
      Hi,

      Its a general question actually. The fluctuation in the trend makes me to think about this question.
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  • Profile picture of the author eolivia
    For the source of getting traffic, Social Media Marketing is better as we generate many traffic from all social media platform from huge users out there.
    But if you need a genuine traffic for long term benefits Organic SEO is best.
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  • Profile picture of the author zainsultan
    Social media marketing and social media optimization both are very important for SEO.
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  • Profile picture of the author expmrb
    This thread has gone beyond crazy!!!
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  • Profile picture of the author Kiss PR
    Both SEO and SMO are meant to drive traffic to your website. However, both these digital marketing strategies work differently.
    SEO: SEO is Search Engine Optimization. It is done mainly to improve your website's ranking on different search engine pages. When the rank of your website improves, users are likely to click on it. In this way, it increases your sales. It focuses on keywords. SEO is used for various kinds of searches like image search, video search, news search, local search, and more.
    SMO: SMO or Social Media Optimization is used mainly to promote your brand. You can create community around your brand by creating engaging social media profiles. SMO services incorporate bookmarking sites, RSS feeds, and social news that can be easily shared on different social media platforms.
    Advantages of SEO
    SEO services offer numerous advantages such as:
    • Bring in more traffic
    • Increases conversion rates
    • Promotes your brand 24/7
    • Informs your customers about your company
    • Boost website referrals
    • It is measureable
    • Generates offline sales too
    • Improves your website's speed
    • Cost-effective
    Advantages of SMO
    Some of the advantages SMO gives are:
    • Drives traffic to your website
    • Increases visibility of your website
    • Enables the customers to communicate with you easily
    • Great source of free advertisements
    • Easily targets global audience
    • Gives customers' feedbacks instantly
    • Strengthens relationship with your customers
    Similarities and Dissimilarities of SEO & SMO
    1. SEO take users to the content. SMO promote content in front of the targeted audience.
    2. SEO involves both on-site and off-site optimization. In SMO Only off-site optimization is done.
    3. Google, Yahoo, and Bing etc. platforms are used for SEO. Facebook, LinkedIn, Twitter, Instagram, etc. are used for SMO
    4. In SEO Keyword is important. For SMO content plays the main role.
    5. In SEO even a slight change in website can affect its ranking. SMO depends on the type of content.
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  • Both are good for branding our website.
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  • Profile picture of the author anamikapower
    Both have their importance. but now in current days most of the people are active in social media and fast way to gain traffic. And SEO is the way of getting traffic but it takes time.
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  • Profile picture of the author Technogeeks
    SEO and SMO (social media marketing) both are very important techniques in digital marketing. You can't compare here.
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  • Profile picture of the author Rob Dean
    Both SEO and SMO are huge traffic source but the only difference is the duration. SEO normally is a long term process and takes more time to get organic traffic to site through search engines by ranking on particular search queries with high volumes while SMO is a daily technique to be used to generate referral traffic from various sites depending on your niche.
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  • Profile picture of the author Aaron Starc
    You need to see, what is your product/service is about. Also, you need both in my opinion (I may be wrong) but building both side-by-side is really necessary. If Social Media is not performing then you need to keep it active and engaging content needs to be there because people usually intend to search you on google, and then they visit your social profiles (whichever available), it's their basic of researching about the product/service they are about to avail. Furthermore, you need to keep in mind that SEO is a long term and a very good way of digital marketing because its effect is long-lasting. No matter how active you are on Social Media but if you stop posting, then you are going to fade away unless an old post starts getting attention. For me SMO is as important as SEO and SEO is as important as SMO. Both have fruitful results. Coming back to the main part i.e. traffic then SEO is your way to go.
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  • Profile picture of the author jadensmith
    SEM is the marketing process of getting more visibility in the search engines. You can do this by getting more free traffic - SEO - or paid traffic - paid search advertising.
    With paid advertising, you are buying advertising space in the search engines. You pay money to come up under the various search terms associated with your products and services, within your business environment and your industry. You pay for results.
    SEO is a subset of SEM. SEO is the free traffic you receive from gaining access to ranking within the search engines. It refers to techniques a business can use to improve how their websites rank "naturally" or "organically" within the search engines.
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  • Profile picture of the author Click Saffron
    SEO is the best strategy to increase the website visibility on search engine result page so that more and more visitors visit your web page which directly convert into genuine customers.

    SMM is the technique in which we use social media platforms and websites to promotion of services and products. Through Social media marketing we can easily target the potential customers which are interested in products.
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  • Profile picture of the author clairedivas056
    Both are very important for promote your business.
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  • Profile picture of the author avn mrkt
    hello my friend
    upon your purpose it can be changed
    for example if you create DIY jewellery in home or cook homemade Cookies SMO can better than other, in other hand for ranking in special document in any field like IT or Mechanic absolutely SEO can help you.
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  • Profile picture of the author Rajeev Gaur
    Thanks again for these valuable replies. It is pretty much clear that what matters in this year of 2019.
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