They don't have a budget which will allow both PPC and Organic. Last month the web Stats showed over 600 visitors, same so far into the 2nd week this month. We do realize that this is a very high competition field but I am thinking there should be tens of thousands of customers searching the net for jewelry so the 600 plus visitors is way too low.
I am thinking for 3rd month to pick their product which has the best selling potential and focus the backlinking and blogging mainly on that specific product like a specific earring. Can you PRO's offer any advice which can bring higher targeted traffic for the product please?