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My client has started a new business doing radon testing & mitigation in residential areas. The market in Amarillo for this niche is very scarce. There may be 2 or 3 businesses total in the area with an online presence and very short keywords with city i.e "radon mitigation Amarillo" & "radon testing Amarillo" do not even register data. I assume it would be very easy to rank locally. Nationally, although I would do more research, I'm not sure it is a widely known topic of interest either. With my lack of experience & being new to the world of online marketing, me seeing this as a great opportunity may be a stance of ignorance? What do you all think?

I have read that blogging for local businesses will not help rank. Though I have also read statistics, noted by a particular online presence, that show the majority of local SEOs really encourage blogging for local as it draws attention and traffic to the overall site.

A plan of action I am thinking about pursueing is creating an awareness blog on the importance of having radon testing done in your home. I want to rank these pages nationally which I hope would draw attention locally as well and again obtain site wide traffic. That is the selling factor & introducing people to the realities of why they need my clients service.

My questions are, do we encourage blogging on a local business site and why?
Also, with main keywords not showing data for local search, is having an online presence necessary? Should this lead me to creating the awareness blog & should I rank the blog pages nationally?

If I need to post in a particular area for specific topics, do redirect me.

Be nice. I'm new
#blog #local #seo
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  • Profile picture of the author robermonas
    You don't have to be an expert in organic traffic to rank your site on Google. All you need to do is to think outside the box to pair your offer to the buying audience. Instead of going for the direct keywords of your niche, you should use other words that reflect the intent of your customers. For Example, use "calories" or "calorie calculator" or "calories in a banana" instead of "Weight Loss". Building your website and blog around those trigger words will result in higher rankings by Google.
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    • Profile picture of the author writeaway
      Originally Posted by robermonas View Post

      You don't have to be an expert in organic traffic to rank your site on Google. All you need to do is to think outside the box to pair your offer to the buying audience. Instead of going for the direct keywords of your niche, you should use other words that reflect the intent of your customers. For Example, use "calories" or "calorie calculator" or "calories in a banana" instead of "Weight Loss". Building your website and blog around those trigger words will result in higher rankings by Google.
      Good point. This is called LSI or latent semantic indexing

      Use related keywords to create CONTEXT

      One of the best free tools for this is the categorization system of places like WIKIPEDIA and REDDIT
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