I have read that blogging for local businesses will not help rank. Though I have also read statistics, noted by a particular online presence, that show the majority of local SEOs really encourage blogging for local as it draws attention and traffic to the overall site.
A plan of action I am thinking about pursueing is creating an awareness blog on the importance of having radon testing done in your home. I want to rank these pages nationally which I hope would draw attention locally as well and again obtain site wide traffic. That is the selling factor & introducing people to the realities of why they need my clients service.
My questions are, do we encourage blogging on a local business site and why?
Also, with main keywords not showing data for local search, is having an online presence necessary? Should this lead me to creating the awareness blog & should I rank the blog pages nationally?
If I need to post in a particular area for specific topics, do redirect me.
Be nice. I'm new