Placement vs standard content network

by 2 replies
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Hi Guys

If you are going to do a placement ad where you specify the exact site, or even the exact page you want to display your ad, do you still include a keyword list, or do you leave it up to google to display them?

Is this normally better than doing the content network where it choses for you, by usinga keyword list and then stripping out the non converting sites??

Thanks,
Phil
#search engine optimization #content #network #placement #standard
  • The whole point of site placement is to target the sites you want. You don't need keywords. In fact, don't use keywords as it might not show your ads.
  • I see...thanks, and actually, Ive just realised it was a bit of a stupid question and doesn't make sense. Oh well, live and learn.

    Thanks,
    Phil
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