Visitors to site are not actual visitors searching for your product?

18 replies
  • SEO
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Hey guys, I am being told that just because a site's stats show x amount of visitors per month, not all of those are actual people searching for your product or service, I don't get that, it that true please?
#actual #product #searching #site #visitors
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  • Profile picture of the author dave_hermansen
    Sure, it's true. Lets say you sell cat-themed jewelry for people to wear but people are actually searching for jewelry for their cat to wear. Or maybe you sell bowling balls and someone finds your site while doing research for an article they are writing on the history of bowling.

    People end up on sites many times just to steal images (and content), as well. If you advertise with Google ads and look at your keyword report, you'll likely find a ton of really obscure searches that have nothing to do with what you sell. We have a site that for a decade has shown up as #1 for practically any search term for the product line that starts with "used" even though we have never sold any used products.
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  • Profile picture of the author MichaelQuinn
    Hey Mike,

    There are also things called "traffic bots" that can be used to fake traffic statistics on a website too. Traffic bots can artificially inflate website metrics like your page views and bounce rate, session durations, etc. Too much bot traffic can make it difficult to test and improve your site correctly so it's something that you want to try to identify and decrease as much as possible.
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  • Profile picture of the author ryanbiddulph
    True but nothing to worry about.

    Focus on creating targeted content and befriend top folks in your niche. More customers and clients will pop up by following those 2 steps. Clarity thing.
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  • Profile picture of the author mikehende
    Thanks guys.

    I am trying to help a Jewelry maker rank a new site a 2nd time around. Of course this is very high competition so they are aware of the hurdles. What is confusing me is when I started the 1st time last year, we did the SEO for 4 months then they gave up. The Stats was showing an average of 600 visitors.

    Starting 2 months ago, it was still showing 600 visitors but now after 2 months of SEO this time using more focus easier to rank long tail buyer kw's the Stats are now showing only 260 visitors for the past month?

    Only thing I can think of is the last time we were targeting "wholesale" kw's but now that we are targeting consumer kw's that's the reason for that big decline. Not sure if that makes sense though because there should be tons more traffic for consumers searching for jewelry than Retailers looking for Wholesale.

    Can you guys help shed any light or offer any opinions on this please?
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    • Profile picture of the author MikeFriedman
      Originally Posted by mikehende View Post

      Thanks guys.

      I am trying to help a Jewelry maker rank a new site a 2nd time around. Of course this is very high competition so they are aware of the hurdles. What is confusing me is when I started the 1st time last year, we did the SEO for 4 months then they gave up. The Stats was showing an average of 600 visitors.

      Starting 2 months ago, it was still showing 600 visitors but now after 2 months of SEO this time using more focus easier to rank long tail buyer kw's the Stats are now showing only 260 visitors for the past month?

      Only thing I can think of is the last time we were targeting "wholesale" kw's but now that we are targeting consumer kw's that's the reason for that big decline. Not sure if that makes sense though because there should be tons more traffic for consumers searching for jewelry than Retailers looking for Wholesale.

      Can you guys help shed any light or offer any opinions on this please?

      Aren't you tracking the rankings? The ranking data in conjunction with Analytics and Search Console data should give you a pretty crystal clear story of what is going on.
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  • Profile picture of the author luciesmazanska
    Even we have some visitors who are not looking for our products...its okay, its the same when you own a store on the street and sometime some people go in just look around but they dont buy anything.

    dont worry. its okay
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  • Profile picture of the author mikehende
    Yes I had a report done showing the history of the kw's. I am just surprised that the visitor count dropped that low after now doing more focused SEO with both backlinks and 2 weekly blogs. I would have expected the visitors to increase with the better SEO efforts, not decline like that.
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  • In today's fast world every one of us spends lots of time on the internet and searching for products on various site to get. So, make your content eye catchy and human readable and make the visitor to take some action on your site. Content is the king, so provide quality content with right info that user needs.
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  • Originally Posted by mikehende View Post

    Hey guys, I am being told that just because a site's stats show x amount of visitors per month, not all of those are actual people searching for your product or service, I don't get that, it that true please?
    Yes, it could be the case that your site is ranking highly for untargeted keywords (words that have little or nothing to do with your product or service). People could be finding your site via those keywords, and that's why those visitors are not actually searching for what you're offering.
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  • Profile picture of the author dave_hermansen
    Keep in mind that very recently, Google had major problems with its algorithms and indexing of sites. For many sites, their search numbers were way down because of it. I'd throw out any numbers from the past month.
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  • Profile picture of the author Jamell
    That is absolutely true especially if your content is not curtailed or niche specific . That is why the correct key word usage is important for growth.You can have all the visitors in the word but if it is not your target audience then you will not convert.
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  • Profile picture of the author cearionmarie
    This is true and it happens to everyone but you shouldn't worry too much about these things. Just focus on your content, because quality will speak for its self.
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  • Profile picture of the author komal kong
    There are also things called "traffic bots"
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  • Profile picture of the author onlinemarketing88
    Yes, it happens a lot. Like you are selling something online and people are also searching for its relevant stuff the is related to it name and you will get impressions on your sites.
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  • Profile picture of the author MaxFeerden
    This is a common phenomenon. Many people come to the sites even to look at the goods. It happens your site gives the keyword search. Possible for market research and product analysis.
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  • Profile picture of the author seoexpertinindia
    Yeah it is true. Many times it is the bots traffic which is shown in Google Analytics. If you want to really want to know if the people were actually looking for your product than you can check the bounce rate of your page. If the bounce rate is close to 0, than people are getting what they are searching on your website and if the bounce rate is close to 100 than the visitiors are not the actual visitors. They have by-chance landed on your page.
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    • Profile picture of the author DABK
      Did you compare positions?

      Fewer searches for wholesale but less competition could mean you were ranking higher. Number 1 on a keyword with 100 searches gets you 30 visits a month.

      Number 3 on a keyword with 200 searches gets you 16 visitors.
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  • Profile picture of the author XenG
    Originally Posted by mikehende View Post

    Hey guys, I am being told that just because a site's stats show x amount of visitors per month, not all of those are actual people searching for your product or service, I don't get that, it that true please?
    YES. Very true. There are search engine crawlers aside from your regular visitors. Also, not all of your visitors would want anything you are offering. It depends on the keywords you have ranked for. Be specific on your targeted keys and avoid generic terms. If you are selling something, make sure your keywords are not all about providing information but encouraging visitors to buy your what you are offering.
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