It's easy to get excited.
After all, if you require topic-specific high value content based on YOUR AUDIENCE'S NEEDS, you end up with a WIN-WIN-WIN situation
Your audience gets well-researched timely high value content
You save money on content costs
The guest poster gets a backlink from your blog
Everyone wins, right?
NOT SO FAST
It's been brought to my attention that some shady guest posters will get their guest post approved on certain sites that have high SEO value.
To boost the value of their backlinks, they would blast links to the guest post intending to boost its link juice value.
The problem is link spamming can torpedo the rankings of your site-the site the guest post is on.
And that's mild... Depending on how much they link spam you, you might even catch a manual penalty from Google.
Screwed up, right? Well, there's hope
When entertaining guest post pitches, ask for the domain of the site the writer is trying to link to with the guest post
Run a backlink check on the domain
Next, run a backlink check on the guest posts linking to the domain
What you'll find should tell you everything you need to decide the guest post pitch
BETTER SAFE THAN SORRY!