Which keyword research and competition tool can you trust?

58 replies
  • SEO
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Hi Guys
I am trying to do keyword research but I have doubt with all these tools out there in the market. I mean, any tool can just extract data from any third party tool and pull up some data. How can you know it's accurate?

Also I am looking to check the competition for each keyword. So what are your opinion on which has the best keyword research tool and competition so I can see which are the best keywords to realistically rank for?

Best
Chloe
#competition #keyword #research #tool #trust
  • Profile picture of the author sophie marton
    Hey, I think you can use Google keyword planner first of all this tool is unpaid and you can check whatever you want but if you want to also know competitors backlinks so you can switch on paid tool and tools is SEO SPY Glass this was an amazing tool you can use it but use paid one it has all feature that you want for your website SEO
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  • Profile picture of the author dave_hermansen
    Any tool that will allow you to see competitor backlinks is better than not being able to see them so I'm not sure that "trust" plays any role whatsoever in spying on the competition.

    We prefer SEMrush but it's not free. If you want a free tool, the best one I know if is SEO Review Tools Free Backlink Checker.

    No tool can accurately predict how hard a phrase will be to rank for (although they all claim to do it well). You have to use your brain along with what the tools show you in terms of backlinks to domains on page one and what the sites are that are on page one. If they are all major websites, you stand very little chance of beating them (at least for that exact keyword phrase). If there are a few obscure sites and they don't have great backlink profiles, you stand a decent chance of being able to overtake them. Don't worry about anything but the sites that are on page one for any given search query. The "also-rans" don't matter and neither does the number of sites competing for a phrase.
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  • Profile picture of the author AxiomEnergy
    Keyword Research plays a crucial role in the pay per Click Strategy for promoting the product in the market .Keyword Research is the main important technique for google ads for keyword relevancy. The more we Choose the best keywords the higher the position we stay in the Google ads position.

    So I Personally Recommend Google keyword Planner,Keyword.io,Ubersuggest are one of the best keyword research tools.
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  • Profile picture of the author fastestseo
    First of all, there are two types of tools available in the market: -

    1. Google Keyword Planner - This is a free tool in which you can research keywords for free.

    2. ahref and semrush - both of these are premium, you can research both tasks in ahref and semrush, and you can also check who is the competitor.

    Tools are never accurate, they are just made to change the problem in solution. These tools provide you only ideas in which you have to choose what is right or what is wrong.

    You can do keyword research on these tools but you have to make the accurate keyword for your yourself. And if you want to find out who are the competitors of your website then ahref and semrush are best tools to find competiton.
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  • Profile picture of the author onlinemarketing88
    There are Many Free and paid Keyword research tools. Paid there are ahrefs, SEMrush, etc and in the free version, there is google keyword planner,
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  • Profile picture of the author ahmadbadawi
    there are many keywords research tools you can use it like Google AdWords: Keyword Planner. The most obvious choice for the top spot, this free keyword tool has been a favorite for many years. ...
    AdWord & SEO Keyword Permutation Generator. ...
    Google Correlate. ...
    IMforSMB Bulk Keyword Generator. ...
    Keyword In. ...
    Soovle. ...
    Ubersuggest. ...
    Wordtracker Scout.
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  • You Can also try Ubbersuggest form other than the volume it also does Competitors Backlink analysis.
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  • Profile picture of the author Jeet Bhowmick
    I use Google Keyword Planner and Ubber suggest. Both are well and good.
    And the best Part is, both are available for free.
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  • Profile picture of the author bangthetable
    Google Keyword Planner is the best ever keyword tool to do the keyword research and analysis to get accurate numbers of competition and search volume.


    There are other tool also will give you the list of keywords and those all tool are using Google data to pull the list of keywords.
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  • Profile picture of the author Mia Davis
    Hey, Keyword research is very important to promote any product in the market. The tools provide only idea which keyword is right or wrong but you have to choose yourself. So, I want to share a few tools with you for keyword research:
    1) Soovle
    2) Jaaxy
    3) Ahrefs
    4) SECockpit
    5) Moz keyword Explorer
    6) Keyword Snatcher
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  • Profile picture of the author beyond web
    This is the best two keywords tools that you can trust.
    Google keyword planner is a part of the google Adword advertising platforms. It allows users to research and analyze lists of the keywords.
    Uber suggest is a keyword research tool that uses google autocomplete to produce good keywords ideas.
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  • Profile picture of the author Kathrilas
    I think that Google tool at first, then something like KWfinder.com, then I would say something like Wordtracker.net in the past and overall all current big databases of searched keywords. You know it changes very very often. Please use it wisely.
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  • Profile picture of the author Ettienne
    Originally Posted by Chloe Brooks View Post

    Hi Guys
    I am trying to do keyword research but I have doubt with all these tools out there in the market. I mean, any tool can just extract data from any third party tool and pull up some data. How can you know it's accurate?

    Also I am looking to check the competition for each keyword. So what are your opinion on which has the best keyword research tool and competition so I can see which are the best keywords to realistically rank for?

    Best
    Chloe
    Google Ads' keyword tool is all you need. Free and effective.
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  • Profile picture of the author Radhika Shah
    Google keyword research is always a good option.
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  • Profile picture of the author Cushy Policy
    According to me, ubersuggest is trending now. And, the evergreen keyword tool is Google keyword planner. But If you ask me which tool I use then my strategy are different.

    I always optimize websites for all the keywords, no matter how many searches a keyword getting 50 or 50K, for business and leads every keyword is important.

    So I always search manually for a keyword and Google auto result and suggestions give me 10 - 15 keyword suggestion that the user performs on Google. So note down those keywords and start optimizing.

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  • Profile picture of the author Hello Eotec touch
    Google Keyword planner is the best tool for the research. You can forecast your keyword in an effective manner.
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  • Profile picture of the author ahmadbadawi
    SEMRUSH is not a typical keyword research tool; it offers so much more than just researching keywords.

    Unlike other tools where you need to add seed keywords to start your research, here you just need to add your URL (or your competitor's URL) and it will show you all of the keywords that are ranking for that site.

    This makes it easier for you to find short-tail and long-tail keywords that you can target and beat out your competition.
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  • Profile picture of the author Sleeper CELL
    First of all none of the keyword research tools will show you the exact searches
    There are some free tools that are doing pretty well
    1.keywords everywhere
    2.ubersuggest
    Keywords everywhere will show you the number of searches, they may not be exact, but the keywords suggestions that they provide at the sidebar of the serp will give you some awesome keywords that you weren't aware of.
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  • Profile picture of the author ElenorWelton
    There is never an exact answer, all estimations.

    I use Ubersuggest because it is free, but we also have a Moz account at work and I am honestly in love with it. I am more general marketing & writing than SEO, but my SEO collegues rave about Moz too.

    Also when doing writing research I like Answer the Public as it gives you the questions that people are actually searching for!

    Most searches are informational after all!
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  • Profile picture of the author Faylor St Hilaire
    Originally Posted by Chloe Brooks View Post

    Hi Guys
    I am trying to do keyword research but I have doubt with all these tools out there in the market. I mean, any tool can just extract data from any third party tool and pull up some data. How can you know it's accurate?

    Also I am looking to check the competition for each keyword. So what are your opinion on which has the best keyword research tool and competition so I can see which are the best keywords to realistically rank for?

    Best
    Chloe
    Very important perspective and question. All I know is that Bing, for a campaign I was doing, brought my sign-ups but those sign up where trash. So, from my experience, I would advise using Bing's keyword search tool.

    Stay cool and successful...
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  • Profile picture of the author GALYNAGLN
    There are a lot of good tools for SEO, but Semrush and Ahrefs are the best one, as I think.
    Ahrefs has so good function as Keywords Explorer, it will give you a lot of information on each keyword.
    What about SEMrush, it will show you keywords that your competition already ranks for.
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  • Profile picture of the author Arsath
    Here is the solution to your question. Use Google keyword planner for selecting new keywords and for keyword ideas. Use Semrush for competitor analysis it will provide more information about your competitors.
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  • Profile picture of the author markmiller24x7
    if you're looking for some accurate data, you should prefer some paid services like- ahref, semrush, KeywordTool.io

    If you're looking for free tools, you can check out- Ubersuggest, Google Keyword Planner
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  • Profile picture of the author pramodtapu
    Google keyword planner would be the best tool to conduct keyword research.using keyword planner you will be able to pull information directly from google and you can search for new keyword and ideas.
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  • Profile picture of the author Naman1234
    I use Ahrefs for the same. It is reliable and easy to use.
    It helps to provide information about:-

    . Position tracking
    . Backlink analysis
    . Competitive analysis
    . On-page optimization
    . Content planning (ideation)
    . Link building
    . Keyword Research
    . Technical SEO
    . Organic traffic analysis
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  • Profile picture of the author siddhant synkom
    Hi, Keyword planner is good tool also it gives you free result. And if you want to find competition and backlinks please go for any paid tool like semrush or ahref tool. This will give you accurate result.
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  • Profile picture of the author spyhop
    Keywordtool.io is the best tool for the keyword planning. i love to do work on this tool,you can get result accoding to your need,if you wants to fetch best keyword for youtube.select the option you tube..and get result.
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  • Profile picture of the author Rasul Raza
    Hi, Google keyword planner will be the best tool to do keyword research. And for competitor analysis tools like Semrush, Ahrefs will be more helpful for you to track your competitor.
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  • Originally Posted by Chloe Brooks View Post

    Hi Guys
    I am trying to do keyword research but I have doubt with all these tools out there in the market. I mean, any tool can just extract data from any third party tool and pull up some data. How can you know it's accurate?

    Also I am looking to check the competition for each keyword. So what are your opinion on which has the best keyword research tool and competition so I can see which are the best keywords to realistically rank for?

    Best
    Chloe
    There's tons of tools out there.

    As many as there are fish in the sea.

    Some of them look great. But taste awful.

    While others seem bare, and dull, but...

    ... THEY'LL GIVE YOU A TASTE THAT WILL LAST A LIFETIME!

    Anyway, the majority of keyword tools out there pull from Google Keyword Planner.

    Good idea?

    Maybe.

    Maybe not.

    Google Keyword Planner is good for reference. But lot's of their data is super inaccurate. And they have a tendency to "hide" stuff from people trying to do keyword research for SEO.

    The ideal option?

    Google Suggest.

    And any keyword tool that gives you data (pulls back keywords) from the Google Suggest database.

    What so good about that, you ask?

    Keywords from Google Suggest are timely (they're search phrases that people are looking for RIGHT NOW), they hold nothing back (the purpose is to list keywords from most searched to least searched to convenience searchers), and...

    ... you get a TON of keyword phrases that Google Keyword Planner will never give you!

    Forget about the numbers for a while.

    Most of those are taken from the Keyword Planner.

    And a lot of times, they're super inaccurate.

    Try to target Google Suggest based keyword phrases.

    And target lots of long tail ones all at the same time.

    So you can rank for tons of stuff. That no one else is targeting. Because they're all using the same keyword tool.

    And you'll get more traffic with a lot less effort...
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  • Profile picture of the author Blue Baggins
    I've used SEMRush I thnk its decent but dont know how accurate.
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  • Profile picture of the author jefrin adams
    Ubersuggest , keyword planner these are the best tool for the keyword research
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  • Profile picture of the author Martin smith
    We prefer
    Google Keyword Planner: for keyword researching
    Ahref tool: for competitor backlink analysis...
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  • About the data accuracy.
    There is no keyword research tool which can give you accurate data. The number they provide is monthly average. And the amount of data the keyword research tools has will bring variations in search volume.

    Second: The site will not bring traffic from one single keyword. It will bring traffic for several keywords. I would say look for main keyword and check out how much total search traffic top search results are getting. This will give you much clear picture.

    In my opinion I think ahrefs is a good keyword research tool. Because...
    Their data is huge.
    They are easy to use (which will help you to use the tool more efficiently)
    They have nice features and filters (which will help to get data as per our requirements)

    About Keyword difficulty
    Every tool has its own KD calculations. I rely on ahrefs KD because they calculate KD based on backlinks. Once I can get keyword which doesn't require too many backlinks then I can manually check search results on page related stuff and do my on page to beat the competitors(because on page is in our hands.)
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  • Profile picture of the author Mfav5
    Ahrefs seems to be one of the best. Keyword planner is free and it is always useful to compare the results.
    KD is a relative concept so checking the top 10 results in google is necessary to determine if it is possible to rank for the keyword or not (DA, PA, links etc).
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  • Profile picture of the author Radhika Shah
    I use the Google keyword planner and Ahrefs the best keyword research tool and competition
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  • Profile picture of the author WF- Mark
    Administrator
    Google Keyword Planner is pretty good. But as others have pointed, they tend to be inaccurate. SEM rush is better in terms of more advance searches (has far more flexibility on specific searches) but you'll have to buy it first.
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  • Profile picture of the author Amarjeet Verma
    For keyword research, I do it manually on Google and for competition tracking, I use ubersuggest nowadays.
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  • Profile picture of the author AnandKrishna
    Banned
    Hey folks..Maximun All of us using google keyword planner. Sounds good. What about Adobe analytics ?
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  • Profile picture of the author The Mapogos
    I love to use keyword.io combined with Google keyword planner tool. I post my main keyword in keyword.io, get related keywords from keyword.io and then look at the historical numbers for those keywords on GKP.
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  • Profile picture of the author kyotobaths
    Google keyword planner is best tool Choice right Keywords. Always choice right & long tail Keywords.
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  • Profile picture of the author monica geller
    Some of the tools you can trust for keyword research and competitor analysis:
    KWFinder
    Searchmetrics
    SpyFu
    SEM Rush
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  • Profile picture of the author david finch
    Google keyword planner should be your first priority for keyword research. It is easy to use and unpaid so it will be helpful to you.
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  • Profile picture of the author Martin smith
    Google Keyword Planner and SEMRush both are good keyword researching tools...
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  • Profile picture of the author Rob Dean
    Ahrefs Keywords Explorer is my favorite as this gives us Super in-depth information on each keyword. Also, Ahrefs tells you exactly how many backlinks you'll need to rank on the first page of Google.
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  • Profile picture of the author sparrow
    Sorry, I don't believe in keyword tools anymore.

    All they are good for today is for generating seed keywords, my opinion from what I am seeing today with how the SERPs are showing.

    The SERPs are where it is at these days, it's free

    What I do is stick with a very close group of buyer keywords and just replace the product, I do this also for local and specific other niches with their own closely grouped keywords and just replace the product,industry word part and check what the actual rankings are doing

    I call this Model Based SEO

    The benefit of using Model Based SEO - comes from gathering data and visualizing the competition.

    Model Based SEO closes the gap between what Google actually does and what you do.

    People know details of SEO and Keyword Research and so forth.

    The problem is when to use what you know.

    Model Based SEO solves the problem of when to use what you know.

    Just this morning I was following a trail for "ephemeral experiences" in marketing. I clicked one listing then clicked the back button to find "people also ask" listing just underneath the listing I clicked. If this is not monitoring activity of user experience I don't know what is.

    Folks I think the days of going thru a long list of maybe ranking factors and filling in the blanks for your webpages are long gone I'm including how keyword research is being done. Also is you do what everyone else is doing what are your chances of succeeding if eveyone else does the same.

    I think UX/User Interactions is the New SEO and the only way to know is monitor the actual results that RankBrain is actually listing for clues.
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  • Profile picture of the author James McAllister
    I've tried the majority of them, and ended up sticking with SEMrush for most things. Overall estimated volume of search traffic isn't really that accurate with any of my websites, but that's to be expected when most keywords that we're ranking for are long-tail. Still preferred it a tad bit more than Ahrefs, personally.
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  • Profile picture of the author Protoss7
    but Google Keyword Planner is for those who use AdsWords, what tot do when you need a good niche then..
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  • Profile picture of the author etdigital01
    Doing our keyword research is the core thing of PPC marketing and SEO practices.
    As we all know that Google has its own standard and free keyword research tool which is Google Keyword planner.

    Using the GKP have an advantage compared to other tools. Because the data you get from it comes straight from Google.

    And if you want to get a paid tool for this then I'll suggest SEMrush which is my favorite keyword research tool. It will also give you the detail competitor analysis which will help to beat the competition.
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  • Profile picture of the author djduvadda
    I think you can use Google keyword planner. Its mainly because its 100% free and have some amazing functionality for keyword research.
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  • Profile picture of the author hardeep0688
    I prefer Google keyword planner for keyword researching,this is best and most importanty free. But to track the comptitors i Ahrefs is the best. This is paid but the information it provide is worth the amount you pay.
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  • Profile picture of the author Oggyoi
    Ahrefs is a popular tool, Semrush isn't too bad.

    Never just base your decisions on one tool results and manually check competition in terms of their strengths and weaknesses.
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  • Profile picture of the author Augustinus
    The most trusted tool for me is my brain but for tools on internet as such I am using google keywordplanner, keywordtool.io or ubersuggest . Also I browse google suggestions and related queries during a search.
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  • Profile picture of the author mikest4u
    There are various keywords research tool out there. Google Adwords Planner is pretty useful tool in the past but now Google made this tool more paid traffic specific rather then organic keywords searching. The tool which I most used is SEM Rush Keywords research tool which provide us in depth analysis regarding keywords research volume.
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  • Profile picture of the author Darshakshah
    According to my point of view, the best keyword planner tool is Neil Patel and another you can use Google Search Console. once watch the suggestion section they provide it can help a lot.
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  • Profile picture of the author ahmansoor
    Google Keyword Planner is one of the most commonly used free tool for keyword research.
    You can also tools such as Ahrefs, SEMRush and Spy. All these are very valuable tools to find keywords and do competitor research.
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