Reviving pre-owned domain with decent DA/PA - What to expect?

by emilsb
12 replies
  • SEO
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What happens in the following scenario:

- You bought an old expired domain, still with decent DA/PA, tens/hundreds of IBL's, not banned

- You decide to revive the domain with fresh content in the same niche as the original once was

- You gradually add high quality content on a constant basis.

Questions:

- Can this domain/site rise up in search results? Do you see it as a feasible project?

- Do you need to add some fresh links in order for this to work? (note, you probably should do that anyway)

- Have you done this before? Can you share your experience?

Thanks in advance!
#da or pa #decent #domain #expect #preowned #reviving
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  • Profile picture of the author MikeFriedman
    It can work.

    DA and PA mean absolutely nothing though. Utterly worthless to look at.
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  • Profile picture of the author himmatrathore
    Hi

    Google does not support DA/PA theory. if there is no manual penalty then it is just a new domain even links will not change the scenario.
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  • Profile picture of the author msulcs
    Reviving expired domains can get you rank way faster than on a completely new domain. if the domain has quality links and you're building a website in the same niche as it had before then it is definitely worth the effort.
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  • Profile picture of the author dave_hermansen
    Originally Posted by emilsb View Post

    tens/hundreds of IBL's, not banned!
    That also tells me nothing. "Not banned" (not sure what a "banned" link is) and utterly worthless may very well be synonymous.

    How many links are there that would cause you to say, "Holy crap, that's a great link. I bet that was a hard one to get!"? How many were editorially placed by the other website and not just comment spam, forum spam, Web 2.0, directory links and any other link the site could have simply placed, themselves (all of those are worthless)? How many unique IP addresses do the links come from or are a whole lot of them from the same domain? How related are those sites and pages to the pages/site they are being linked to?

    The answers to those questions often turns "hundreds of links" into 4 or 5 that have any value.
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    • Profile picture of the author emilsb
      Your concerns are indeed correct, but it depends on what you buy and what you build then on, and how good is your selection process (then also the site building process as well). Fortunately there's no such problem, any of the concerns you have mentioned do not apply in my case.

      Banned: Was referring to the domain itself, as some might appear to be clean but might carry a manual action even though there's no way to see them, such as a history of spam pages placed on the domain in the past, and caught then by Google. Otherwise it would not be "banned" but a reversible automatic penalty. Tried to keep the post short though, maybe this is why it came out differently.

      I only purchase quite valuable domains, and filter them a lot before spending any $. Then build something very close to original purpose (this is also I only purchase domains from niches in which I have enough experience and I am comfortable in). The links are strong; many are from well reputed sites and there's no same IP or C class link. Some domains are bought at an auction, others captured when expiring. There's different experience I had over the many years in different directions, now coming together as I've had some recent ideas on how to put together a better selection and building process, kind of a breakthrough.

      Since the post, the tests went great. Only 20% of what I've tested did not rank well. I am currently targeting a high-competition niche with one of the domains (web hosting) and the results are nice, although it's quite early. I'm also targeting a couple medium competition ones and got great results as well.

      Side note, none of the IBL's are forum or directory links or the sorts, not even sitewide; I stay away from any of that and whatever else falls in the same line. Mostly text links from well-established sites, sometimes even big sites with a lot of authority.

      So again, it depends on the amount of work you spend and attention to detail before purchasing a domain (selection process), and then the amount of attention you put in the building process.

      Thanks for your comment!

      Originally Posted by dave_hermansen View Post

      That also tells me nothing. "Not banned" (not sure what a "banned" link is) and utterly worthless may very well be synonymous.

      How many links are there that would cause you to say, "Holy crap, that's a great link. I bet that was a hard one to get!"? How many were editorially placed by the other website and not just comment spam, forum spam, Web 2.0, directory links and any other link the site could have simply placed, themselves (all of those are worthless)? How many unique IP addresses do the links come from or are a whole lot of them from the same domain? How related are those sites and pages to the pages/site they are being linked to?

      The answers to those questions often turns "hundreds of links" into 4 or 5 that have any value.
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  • Profile picture of the author davidRN
    You should see some increase in results, but it really depends on your overall strategy. What are you trying to accomplish with the site? What type of traffic do you want?

    If you want higher rankings, you'll definitely need a solid link-building campaign no matter what. Content alone is very weak since the 2017 updates.
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  • Profile picture of the author dave_hermansen
    Well, it seems that you've done your due diligence and know what you are doing. I'm not sure what the point of the question really was. Yeah, you can definitely revive a domain and it gives you a head start if it has quality backlinks. You are already seeing that is the case, apparently.
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    • Profile picture of the author emilsb
      Originally Posted by dave_hermansen View Post

      Well, it seems that you've done your due diligence and know what you are doing. I'm not sure what the point of the question really was. Yeah, you can definitely revive a domain and it gives you a head start if it has quality backlinks. You are already seeing that is the case, apparently.
      The point of the question was seeking confirmation. Since my current domain selection process is rather new, I never went with one of these projects all the way in. I had successes in the past but also failures with projects that had great content but in the end I wasn't able to bring enough high quality links. On the on-page part, the process might still need polishing although I'm confident the current one is working, but looking to make it better.

      Anyway, right now the growth looks nice; like a new domain that started with the right foot but far sooner. Looking at the growth curve, it will still take the usual few months for traffic to climb, noting that most of the needed content has also to be added. However indeed there is quite a difference in comparison with starting anew. I also will look to add some fresh backlinks as well down the line, this has to be in regardless of the starting situation of the domain.
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  • Profile picture of the author Zachary Walker
    if you apply same strategy on both new and expired domain, expired domain will perform better than the new one, because of its age, because of referring domains and other minor factors
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  • Profile picture of the author mavsfan13
    I wouldn't say that DA/PA are WORTHLESS. There's enough data supporting the two metrics to say they are good indicators of ranking success. They certainly aren't the end all be all but they are worth something.

    I would echo everything you have already talked about I would add that the relevancy of the existing backlinks to your niche should be taken into consideration as well.
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    • Profile picture of the author cbpayne
      Originally Posted by mavsfan13 View Post

      I wouldn't say that DA/PA are WORTHLESS. There's enough data supporting the two metrics to say they are good indicators of ranking success. They certainly aren't the end all be all but they are worth something.

      I would echo everything you have already talked about I would add that the relevancy of the existing backlinks to your niche should be taken into consideration as well.
      As no search engine uses them as a ranking metric, they are worth NOTHING!
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    • Profile picture of the author expmrb
      Originally Posted by mavsfan13 View Post

      I wouldn't say that DA/PA are WORTHLESS.

      On what basis are you saying this? Can you elaborate?
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