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Outranking Yelp/Tripadvisor/etc Dynamic Content

by rmnnet
7 replies
  • SEO
    • |
I have a directory site for my local area (a county of about 60K people).

I would like to rank for "X City Hotels"

I noticed that at the top of the top 3 are 1. tripadvisor, 2.hotels.com and 3. hotels.com

They are all the dynamically generated pages from their directory. None of them have any links pointing to them.


How hard would it be for me to outrank sites like those with a well-written post in which I go in-depth about hotels (or restaurants or shopping centers)?
#content #dynamic #outranking
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  • Profile picture of the author dave_hermansen
    Extremely difficult. There may not be links pointing to individual pages but they have a TON of links to other pages (home page, especially), a lot of authority and trust.
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    • Profile picture of the author rmnnet
      Originally Posted by dave_hermansen View Post

      Extremely difficult. There may not be links pointing to individual pages but they have a TON of links to other pages (home page, especially), a lot of authority and trust.
      I'm a bit confused. I thought the individual page authority was the predominant factor. I thought the concept of "Domain Authority" for SERPs was a myth...


      What I am trying to achieve is to rank for Somewhereville Hotels or Somewhereville Events.



      The big sites rank in the top 3 for that, but the pages are simply dynamically generated directory listings. They aren't human-created content.


      Would it even be worth my while to try and beat them with an actual post "Best Somewhereville Hotels in 2019" and actually write content about the hotels?
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      • Profile picture of the author dave_hermansen
        Originally Posted by rmnnet View Post

        I'm a bit confused. I thought the individual page authority was the predominant factor. I thought the concept of "Domain Authority" for SERPs was a myth
        The actual posted "Domain Authority" number that a certain well known company uses is a "mythical" number that is a best-guess of what Google used to show as Page Rank. Sites with higher Page Rank for their root domain had that "authority" spread throughout its pages so that individual pages would rank higher than they might rank if they were not part of that high-authority domain. Google stopped posting Page Rank scores quite awhile ago, so everyone is just guessing what pages and domains are "worth" now.

        So, the overall concept of domain authority does, indeed, exist and is used by Google (although they call it page rank). What does not exist is the DA number, which is purely an educated guess that may or may not be correct in terms of how Google actually weighs a site and its pages.
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        • Profile picture of the author rmnnet
          Originally Posted by dave_hermansen View Post

          The actual posted "Domain Authority" number that a certain well known company uses is a "mythical" number that is a best-guess of what Google used to show as Page Rank. Sites with higher Page Rank for their root domain had that "authority" spread throughout its pages so that individual pages would rank higher than they might rank if they were not part of that high-authority domain. Google stopped posting Page Rank scores quite awhile ago, so everyone is just guessing what pages and domains are "worth" now.

          So, the overall concept of domain authority does, indeed, exist and is used by Google (although they call it page rank). What does not exist is the DA number, which is purely an educated guess that may or may not be correct in terms of how Google actually weighs a site and its pages.

          I see! Thanks for breaking that down. I was starting to think that the links to that specific page were the only links that counted.
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  • Profile picture of the author Alice SEO
    You will need to build a lot of authority backlinks using your promoted keyword (along with natural keywords and your Brand Name). There are a lot of white hat link building tactics that you can use, one of them if guest posting on authority blogs.
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  • Profile picture of the author LindyUK
    Originally Posted by rmnnet View Post

    I have a directory site for my local area (a county of about 60K people).

    I would like to rank for "X City Hotels"

    I noticed that at the top of the top 3 are 1. tripadvisor, 2.hotels.com and 3. hotels.com

    They are all the dynamically generated pages from their directory. None of them have any links pointing to them.

    How hard would it be for me to outrank sites like those with a well-written post in which I go in-depth about hotels (or restaurants or shopping centers)?

    Hello rmnnet

    It is certainly possible to outrank them, we have done this for clients, but you are not going to do this yourself with one post, or many posts for that matter. And in "many" I am meaning hundreds.

    You said "I thought the concept of "Domain Authority" for SERPs was a myth...".

    In fact, I believe that using Domain Authority is the only way you could outrank them, but our method may not be affordable for a small Local Directory, and certainly something you could not do yourself..

    We do this by using press releases that are published on hundreds of high authority sites. It generally would take at least 3 to 4 months and may have to be maintained.

    Cheers
    Lindy
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  • Profile picture of the author Virendra Joshi
    I think you should try to make some high quality backlinks to your website on number one help you to get traffic and then you can sell your domain at the highest price ever.
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