Point Of Confusion: Disparity Between Search Volume and

by rmnnet
4 replies
  • SEO
  • |
I was doing some research on competitors in my niche.


For the query "Best X Type of product": Ubersuggest tells me that this keyword has a total search volume of 260.

My competitor ranks at #7 for that keyword, and gets 5 visits per month.

Ubersuggest also tells me that this competitor gets about 3,800 visits per month from Google to that URL.


I checked the page myself, thinking "Well maybe it's optimized for a bunch of other keywords". It's not. It's a very unimpressive Amazon affiliate type of post.


What's the deal? What am I missing?

The competitor has to be targeting the keyword I mentioned, but Ubersuggest tells me they are only getting 5 clicks per month based on it.

If that's true, how are they getting 3,800 per month in total. That seems like a HUGE disparity.

Is this type of disparity common?
#confusion #disparity #point #search #volume
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  • Profile picture of the author MikeFriedman
    Originally Posted by rmnnet View Post

    I was doing some research on competitors in my niche.


    For the query "Best X Type of product": Ubersuggest tells me that this keyword has a total search volume of 260.

    My competitor ranks at #7 for that keyword, and gets 5 visits per month.

    Ubersuggest also tells me that this competitor gets about 3,800 visits per month from Google to that URL.


    I checked the page myself, thinking "Well maybe it's optimized for a bunch of other keywords". It's not. It's a very unimpressive Amazon affiliate type of post.


    What's the deal? What am I missing?

    The competitor has to be targeting the keyword I mentioned, but Ubersuggest tells me they are only getting 5 clicks per month based on it.

    If that's true, how are they getting 3,800 per month in total. That seems like a HUGE disparity.

    Is this type of disparity common?
    Ubersuggest is a giant piece of shit. It used to be a good tool, but since Neil bought it, he turned it into trash.

    The traffic there, and in any other tool you look at, is going to be inaccurate. The only way to actually know how much traffic they get is to have access to their analytics, which you won't get.
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  • Profile picture of the author Blakers1
    I agree with Mike on this one. I do suspect they might be ranking for other keywords though just based on your research methodology. Just because it's optimized a certain way on-page doesn't necessarily mean it's not ranking for all kinds of phrases.

    I'd check AHREFS to see what other keywords may be bringing in traffic. This still won't add up against your total traffic numbers. I'm almost certain of that since none of this 3rd party keyword tracking software is 100% accurate, even AHREFS. And your traffic numbers are also way off without Analytics as Mike already pointed out.
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    Blake Akers
    Webology

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  • Profile picture of the author Medon
    Blaker has some point. I think the best thing you should do is to check if other phrases are being relied on to rank the site. Also, looking at the analytics is the only way that could help you tell the number of traffic they receive.
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    • Profile picture of the author DABK
      How fo you know how many visitors your competitor gets?
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