My sites Bounce rates remain high! Need suggestions!

57 replies
  • SEO
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Guys!
We launched our site about higher education in India on 7th April, 2019. It is an encyclopaedia about colleges, universities and exams in India. It also has active articles, announcements as well as notification about announcement of exams! We have on an average 500 unique people visiting our site daily. Our Alexa India rank is 39,000 as of today. I note that our bounce rate remains very high! Please guide me as to how to decrease the bounce rate.

Please Find attachment

Thanks
Hemant Latawa
#bounce #high #rates #remain #sites #suggestions
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  • Profile picture of the author Medon
    I think you need to work on the content. Perhaps making it user-friendly and engaging can reduce the bounce rate. But let's wait for some direction from experts. I am sure they will be reading this soon.
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    • Profile picture of the author neilio
      It may also be worth making sure you are targeting the right audience to begin with!
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  • Profile picture of the author DianaChan
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    • Profile picture of the author agmccall
      Originally Posted by DianaChan View Post

      70% bounce rate is not bad at all.
      70% of visitors leave almost immediately (they bounce) and you say that is not bad. I would really like to know what you think is bad

      al
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      • Profile picture of the author MikeFriedman
        Originally Posted by agmccall View Post

        70% of visitors leave almost immediately (they bounce) and you say that is not bad. I would really like to know what you think is bad

        al
        It doesn't actually mean they leave immediately or that they didn't find what they were looking for. It just means they didn't visit any other pages.

        Maybe they clicked on an affiliate link or ad. That would be a bounce, but it's the result you want. Maybe they picked up the phone and called (if it is an actual business). Again, it would register as a bounce, but that is not a bad thing.

        It is possible that there is a page unintentionally ranking in Google for an unrelated search, and that is where the majority of the bounces are coming from. Think of it this way... If there was a site about dogs, they might have a page relating to "styles of dogs". You can guess what else they might rank for that would be unrelated I assume.

        There isn't enough information to determine if the bounces are really good or bad.

        The OP needs to do more to dig into where the bounces are coming from.
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        • Profile picture of the author cbpayne
          Originally Posted by MikeFriedman View Post

          It doesn't actually mean they leave immediately or that they didn't find what they were looking for. It just means they didn't visit any other pages..
          ^^^^^this


          I reckon >90% of searches I do involve me finding what I want on a website on the page I land on. I then leave (bounce) - no point looking at other pages on the website.
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        • Profile picture of the author agmccall
          Originally Posted by MikeFriedman View Post


          Maybe they clicked on an affiliate link or ad. That would be a bounce, but it's the result you want. Maybe they picked up the phone and called (if it is an actual business).

          .
          And if they did those things then the OP would be making affiliate commissions or getting new clients and would not be here asking. Just my opinion though

          also, all the metrics are getting worse not just bounce rate.

          Maybe the site is loaded with popups and ads and about 1 minute into visiting the visitor can not take it anymore.

          al
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          • Profile picture of the author neilio
            If something has changed on the website, then that is the first place I would look, otherwise it has to be the marketing. Who are they reaching? Is it the right audience?
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          • Profile picture of the author MikeFriedman
            Originally Posted by agmccall View Post

            And if they did those things then the OP would be making affiliate commissions or getting new clients and would not be here asking. Just my opinion though
            Maybe, and that would probably be a logical assumption. But remember where we are. Logic seems to go out the window in these parts.

            Originally Posted by agmccall View Post

            also, all the metrics are getting worse not just bounce rate.

            Maybe the site is loaded with popups and ads and about 1 minute into visiting the visitor can not take it anymore.

            al

            My point though is there could be just one page getting a lot of traffic for something unrelated that is throwing off the numbers. It could be bot traffic. Maybe someone recently posted about the site on a popular Reddit forum or in a Facebook group, but not in a way to drive targeted traffic. More as a joke or maybe as an example of something.

            I once had a client whose bounce rate shot through the roof one week. After some investigating, it turned out that someone posted in a web design forum asking how to create an accordion layout like he had in one section on a page. They wanted to recreate it on their site. It brought in a few hundred clicks. Totally unrelated and from completely out of their market.

            Just looking at a site's overall bounce rate can be very misleading. They should be looking at the bounce rate of individual pages, not the site overall.
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      • Profile picture of the author crescendo
        Originally Posted by agmccall View Post

        70% of visitors leave almost immediately (they bounce) and you say that is not bad. I would really like to know what you think is bad

        al



        Can you please give me any tip to fix this issue. because I seem this is not a content issue. website had fresh content
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        • Profile picture of the author MikeFriedman
          Originally Posted by crescendo View Post

          Can you please give me any tip to fix this issue. because I seem this is not a content issue. website had fresh content
          There is nothing to fix into you dig in and look at where the bounces are occurring and where they are coming from. "Fresh content" doesn't mean a thing.
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  • Profile picture of the author ryanbiddulph
    Some ideas:

    - improve content quality
    - improve content accuracy
    - improve content relevance
    - improve user experience as far as navigation
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  • Profile picture of the author Ina Salazar
    You can check this article "5 Ways to Decrease Your Bounce Rates"
    This post will really help you.
    In my perspective, you can either improve your existing content or rewrite it. Make sure your website is optimized for mobile.
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  • Profile picture of the author fulcan
    Many of the other posters have covered some great ideas on improving bounce rate.

    However, you might be focusing too much on bounce rate and not considering dwell time or the closest measure in Google Analytics "Average time on page" which you can find in behaviours.

    Rank brain as it is understood is focused on dwell time among other things. So if you look at the relative reading time of the content on a page vs the dwell time, would you say the dwell time (average time on page) is high or low.

    If your dwell time is low then you would have a problem but if people visiting a page are spending time reading your content then this will be a positive and would actually help to rank your pages higher.

    So are the average times on the page high or low?

    Test with a sample of pages by timing yourself reading the page and compare with what GA has for each page. If your reading time vs GA is about the same or GA time is longer then dwell time is likely to be higher and therefore a strong positive. However, if the GA time is short relative to your reading time then you have issues.
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  • Profile picture of the author KylieSweet
    Originally Posted by crescendo View Post

    I note that our bounce rate remains very high! Please guide me as to how to decrease the bounce rate.


    I think one of the cause of high bounce rate in the website is not only the visitors that didn't visit any pages, but they are not the target traffic for your site.
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  • Profile picture of the author Faraz Sayyed
    Bounce rate mainly can be reduced by providing the appropriate information to your customers. Even the navigation and design plays an important role in reducing the bounce rate. As such there are no particular parameters to reduce bounce rate.
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  • Profile picture of the author james harsell
    Well I suggest you to work on your content & also try to find your niche audience and relevant target market. You may have audience form different industry and traffic your getting is not relevant so reach out to your target audience.
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  • Profile picture of the author neilio
    70% of visitors leave almost immediately (they bounce)
    Bounce rate is not the number of people who view a single page and leave immediatley. It is the most misunderstood metric in GA.

    If you want to find that out, you need to track your multi-page visitors.
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  • Profile picture of the author Jamell
    There are many variations at play that the naked eye cannot detect unless you run a speed site test using pingdom to pinpoint the problems.High bounce rate could have anything to do with the quality of the content ,slow page load speed ,irrelevant content,spamming , your site could be hard to navigate.Run a site test
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  • Profile picture of the author jerry russell
    Make your content more readable. I would recommend installing Grammarly as it helps me a lot while writing content for my site. Also, the bounce rate is high due to users gets pushed off your site too early. Try your title and starting paragraph to be more engaging. In the end, bounce rate is all about user experience. If it is high, then your users and not satisfied with your content.
    Best Seo mumbai
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  • Profile picture of the author Marc@AccuWeb
    Hello Hemant,
    Users are not spending enough time on your website and that's why your website's bounce rate is high. Check your content and make your website more optimized, check your high ranking keywords, make a site map for google's spiders so they can understand your website more and suggest it to the right user.
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  • Profile picture of the author CherryMiss
    Start with analysis: look at your top performing pages (why do people click on them? what is the difference with other pages?), look at your worst performing pages (what could be wrong with them? outdated info, low speed etc), check your keywords (are you sure that you use right keywords and they correspond to the content of your website?), make a technical audit (there is a lot of free and easy tools to do it). When all technical issues are solved, consider bloggers outreach to get backlinks and attract new audience.
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  • Profile picture of the author peter42here
    Is your content calls for user engagement? Sometimes the bounce rate is not a bad thing. A user searches for data and finds it on your website. Once he has the data, he leaves the site without visiting other pages on your website.

    It shows your web page gave him exactly what he wanted and he does not have any other reasons to stick around your site.

    It is common for information providing sites. The only solution is to show something as bait to get the user visit other pages.
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  • Profile picture of the author shakeel0019
    I think
    your content is not user-friendly and its readability is not comfortable with users. Work on readability and use bullet points to give the message . Don't use paragraphs
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  • Profile picture of the author shakeel0019
    and if you can share the link of your site. I can guide you better.
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  • Profile picture of the author crux seo
    Well. Check the site whether Mobile-friendly, User-friendly and High-quality content. Also, add some infographics, it will attract more people.
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  • Profile picture of the author SHIVALIK SINGHAL
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    • Profile picture of the author crux seo
      Hey mate. This is not the correct section and thread to post your promotion.
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  • Profile picture of the author mindtricks18
    If you getting good traffic but the bounce rate is not good, then It means your website not getting backlinks from the right categories as your business.
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    • Profile picture of the author MikeFriedman
      Originally Posted by mindtricks18 View Post

      If you getting good traffic but the bounce rate is not good, then It means your website not getting backlinks from the right categories as your business.
      That is just flat out wrong.
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  • Profile picture of the author jobcena
    The reason the bounce rate might be high is due to the fact your website might not have a proper content.

    Other factors include poor interlinking, no related posts and poor website design.

    Concentrate on Good content and try to add relevant links to your inner pages of your website!
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  • Profile picture of the author david finch
    It is very hard situation when you work so hard and you made it but still you are struggling with the things which are not in your control. But not to worry so much you can improve on it in my suggestion you should pay more attention to your on page seo learn how to impress your audience with your content and presentation.
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  • Profile picture of the author laniakea11
    You need to offer more content, place widgets and menus in a better way, use some catchy titles, some interesting related posts, etc. User-friendly menu is very important! Keep that in mind.
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  • Profile picture of the author Julien Sorel
    You can hire a seo expert for this. I got the same results in my store. I worked with a freelancer and people who were really interested in the right keywords came to my site.
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  • Profile picture of the author MadelynnKuphal
    Google doesn't really look at your bounce rate but it is indicative of a "return to search" which is generally believed to be a negative indicator on user experience scoring.
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  • Profile picture of the author robertsmith4493
    According to your question, you have to work on the content present on your website. I hope that the content present on your website is not user engaging or the wording you are using in your content is not easy to read. This is the major reason that you have much traffic but still have a high bounce rate. One more thing that you have to take care of is that the title of your webpage is strictly matched with your content on the web page. Because if a visitor visits your website and don't find the relevant information then automatically exits your website immediately. I hope this information is helpful to you.
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  • Profile picture of the author katarina1
    I would go with a promise of something free and a signup page,once inside and on your list,you can send them emails or give them survey to find out what they want.It is hard for us to guess what kids want.
    Good luck
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  • Profile picture of the author pollard5
    Target the right audience as well as make engaging content so that you can reduce the bounce rate to an extent.
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  • Profile picture of the author divyadayawanti
    According to my point of view, You should improve your content quality and also increase interlinking on your web pages.
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  • Profile picture of the author gloriousbach
    Other forum members have come up with some good advice and I would add that Neil Patel has some great articles on bounce rate e.g. https://neilpatel.com/blog/bounce-rate-analytics/
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  • Profile picture of the author Martin smith
    1. Genuine content
    2. Optimized Images
    3. Good website structure
    4. Easy navigation
    5. Website responsiveness
    6. Optimized website... etc
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  • Profile picture of the author Naman1234
    Make sure that your website has content related only to the topic it has been created for.
    Here are seven ways to lower your bounce rate and increase your rankings.

    1. Identify Pages with Highest Bounce Rates
    2. Optimize Site for All Devices
    3. Improve Readability
    4. Use Videos and High-Resolution Images
    5. Make Your Site Faster
    6. Target Abandoning Users
    7. Improve Calls to Action
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  • Profile picture of the author Rajeev Gaur
    Hi there,

    Check out these tips to decrease the bounce rate -

    1) Pay Attention to the Size of Search Bar
    2) Have a Strong Site-Search Solution
    3) Speed is King
    4) Split Test the Timing of Your Modal Box
    5) Display the Top Deals/Discounts/Limited Time Offers
    6) Eliminate Distractions
    7) Offer a Live Chat Help
    8) Let the CTA Stand Out
    9) Give them the Option to Engage Further
    10) Turn off Auto-Play
    11) Navigation should be a Cakewalk
    12) Make Sure the Ads are Not Intrusive
    13) Good Design Instills Credibility
    14) Invest in a Responsive Design
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  • Profile picture of the author WF- Enzo
    Administrator
    One question: is the content on your website good enough for visitor retention?

    Originally Posted by crescendo View Post

    Guys!
    We launched our site about higher education in India on 7th April, 2019. It is an encyclopaedia about colleges, universities and exams in India. It also has active articles, announcements as well as notification about announcement of exams! We have on an average 500 unique people visiting our site daily. Our Alexa India rank is 39,000 as of today. I note that our bounce rate remains very high! Please guide me as to how to decrease the bounce rate.

    Please Find attachment

    Thanks
    Hemant Latawa
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  • Profile picture of the author jamesandersonicb
    First of all, you have to check where your traffic is coming from. Select the right audience. Because this is the fact when an irrelevant person comes to your site he will go back within a second. Because he is not interested. Then other thing is to work on your site design and the content. Hope after this you will get a better response.
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  • Profile picture of the author Marc@AccuWeb
    There are many reasons that your visitors keep bouncing from your site. i recommend you to check from where they are coming from, all that sites are relevant to yours? are they finding relevant content on your website?
    when you solve this questions i'm sure you will see some improvements.
    Apart from that there are many other things that affects website's bounce rate,
    check loading speed of your website, and use optimized graphics for better performance.

    regards,
    alex,
    ListCleaningAdvice.
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  • Originally Posted by crescendo View Post

    Guys!
    We launched our site about higher education in India on 7th April, 2019. It is an encyclopaedia about colleges, universities and exams in India. It also has active articles, announcements as well as notification about announcement of exams! We have on an average 500 unique people visiting our site daily. Our Alexa India rank is 39,000 as of today. I note that our bounce rate remains very high! Please guide me as to how to decrease the bounce rate.

    Please Find attachment

    Thanks
    Hemant Latawa
    Here are some ways to decrease the bounce rate of your website:
    Make sure your site is mobile friendly (on all devices)
    Increase the speed at which your site loads
    Include videos on your website
    Change the color scheme of the website so it is friendly on the eyes

    Hope that helps
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  • Profile picture of the author Vamsi Shekar
    check your site responsiveness. and provide internal links which reduces the bounce rate and navigates the user from one page to another.
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  • Profile picture of the author Dshu
    You have to focus more on "Content" side. This will help users to stay on your website for some time to read content and check other pages of your website. Content will lower the bounce rate of your website.
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  • Profile picture of the author savidge4
    Bounce is interesting in SEO.. we have GA that counts 1 visit 1 page as a bounce. As Mike suggests clicking on an external link going forward would still be considered a "Bounce"

    A "Bounce" as Google sees it... The searcher clicks a link and visits a page, then presses back to the serps and then clicking on a another listing within the same serps the end user used to click on your site.

    A user in the eyes of Google that is searching "higher education" and visits your page and then backs out back to google and immediately searches another term is in theory NOT deemed a bounce. And SPECIFICALLY this is not the type of data we can get our hands on.

    Does your content push the user to refine the search? or are you simply providing great content that supplies the needed answer?

    I want to say it was Mike that used the term "Wedding" as an example a few years back. Look at the content that is provided when searching that term. The links on those pages are intent based links. "how expensive is a wedding" "do I have to wear a white dress to my wedding" etc etc.

    What you really need to look at is the INTENT of your user and how tyour content may effect that... does it answer it completely or does it leave further questions that you are indeed answering elsewhere and should provide links to that content on the pages viewed?

    Hope that Helps!
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  • Profile picture of the author dburk
    Hi Hemant,

    A word of caution, bounce rates are a diagnostic metric that helps your to understand what is going on, it's not a KPI (Key Performance Indicator).

    You generally should not have a bounce rate goal, it's just a diagnostic metric to help you understand what is happening.

    In many cases lower Bounce rates may be a good thing, but low bounce rates can also be an indication of trouble. Looking at your website overall bounce rate tells you very little that is useful in marketing. You need to be looking at bounce rate in context to location, goals, and engagement objective on individual pages, not on all pages collectively.

    If a typical user can complete their objective on a single page of your website then a high bounce rate would be indicative of success, and a low bounce rate an indication of a problem. It's just a piece of the puzzle, a mere hint about what may be happening, and anyone telling you that a high bounce rate is not good, without know anything about your website objectives and how you've structured the flow on your website engagement is simply giving generic information that may be inappropriate to your goals.

    Stop thinking of Bounce rates as an objective and instead use it to understand what may be happening on each individual page of your website.

    You may want to look at Average Session Duration, Or Time On Page metrics, but even then it isn't very useful unless you have setup a Timer Trigger or Scroll depth script to trigger events based on user engagement. The easiest way I have found to do this is by using Google Tag Manager. GTM has Scroll depth triggers and Timer triggers built in that can be used to get a more accurate picture of engagement levels,


    HTH,

    Don Burk
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  • Profile picture of the author monica geller
    There may be several reasons for having high bounce rates. No proper and interesting content or takes more time to load your site or poor user interface or your site may have several pop-ups, may not be mobile responsive. Except for content optimization, If all the factors I have told you are doing well then you should focus more on content in your page.
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    • Profile picture of the author dburk
      Originally Posted by monica geller View Post

      There may be several reasons for having high bounce rates. No proper and interesting content or takes more time to load your site or poor user interface or your site may have several pop-ups, may not be mobile responsive. Except for content optimization, If all the factors I have told you are doing well then you should focus more on content in your page.
      Or...

      It might be a good thing that your bounce rate is high especially if you are meeting all your Marketing goals. High Bounce rate on it's own is not necessarily an indication of a problem.

      To use an analogy:

      If an engine is designed to run at 200 degrees then it is not a problem if it is running at 200 degrees, Just because 200 degrees may be too high for a different engine that is not designed to go over 180 degrees, doesn't mean it's bad for the 200 degree design. In fact, if the engine designed to run at 200 is not running near that temperature it may be experiencing problem because it is to low.

      And just as an engine can be designed to run at different temperatures, websites and marketing campaigns can be designed to run at very high bounce rates. In fact some may be design to run a 100% bounce rate, and anything less than that could be an indication of a problem.

      Stop applying generic advice to specific marketing scenarios, it's a sign that you may know not of what you speak.

      HTH,

      Don Burk
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  • Profile picture of the author WF- Enzo
    Administrator
    Your content might not be good enough for user retention. Ubiquitously, content is king.

    Take note: good content = lower bounce rates, more website traffic, better visitor retention.

    Originally Posted by crescendo View Post

    Guys!
    We launched our site about higher education in India on 7th April, 2019. It is an encyclopaedia about colleges, universities and exams in India. It also has active articles, announcements as well as notification about announcement of exams! We have on an average 500 unique people visiting our site daily. Our Alexa India rank is 39,000 as of today. I note that our bounce rate remains very high! Please guide me as to how to decrease the bounce rate.

    Please Find attachment

    Thanks
    Hemant Latawa
    {{ DiscussionBoard.errors[11549510].message }}
    • Profile picture of the author MikeFriedman
      Originally Posted by WF- Enzo View Post

      Your content might not be good enough for user retention. Ubiquitously, content is king.

      Take note: good content = lower bounce rates, more website traffic, better visitor retention.
      Content is not king. I wish people would stop spouting that BS.

      And it won't necessarily lower bounce rate. Wikipedia has great content and I bet their bounce rate is through the roof.

      Bounce rate is a dumb metric to focus on. Period.
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  • Profile picture of the author hyperjerkseo
    I would suggest create longer content, add video, and maybe break content up by adding pictures in post
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  • Profile picture of the author Rob Dean
    As per my working experience, Good and relative content is enough to decrease bounce rate, though you can add some multimedia to attract users and make them stay longer on your page.
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  • Profile picture of the author outreachpanda
    Focus on Engaging content which is enough to bounce rate.
    Use infographics
    Proper internal linking
    Correct call to action button
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