I'm making a website about some currently famous or previously famous people. The website is non commercial and serves to be of free use to anyone on the internet. When thinking about which people to list on the site first, and in what order in the future, I'm trying to determine the best ways to identify the desires of the general public.
I thought the Google Keyword Planner or a similar tool such as wordtracker.com might give a reliable indication, but I just read a MOZ article which isn't particularly positive about the accuracy of these tools. Please can anyone comment on the value of these types of tools (particularly in this case being for a person's name as the search term, not a vague search query) or please suggest any other tool or metric which might be helpful to determine the public interest in any particular person?