Recently my team ran a report in analytics to see how our organic traffic has fluctuated over the last year. What we discovered was alarming: around this time last year, 69% of our visitors came from organic search. During that time, we have done A LOT to improve our SEO, including adding our outside blog to our official website, applying best SEO practices and publishing content daily (the basics, really).
But right now, we only receive 42% of our traffic from organic search. Something is going on...we don't know what...we don't know where to look.
One thing that happened around the time our organic traffic dropped was when we changed our website from HTML. Since then, gradually decline.
We're mostly convinced that this is an internal, intricate issue that a technical SEO specialist may be able to fix.
Given this info, does anyone have an inkling as to what's happening?
By the way we use WordPress if that makes a difference.