Continuous fluctuation in ranking

12 replies
  • SEO
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Hello Everyone,

My concern is related to ranking of some keyword is continuously fluctuating.....even I'm not able to understand why its happening....like sometime it completely disappear from SERP and sometime it suddenly rank in top 20.

Let me explain it in detail....I'm working on a project from last 15 days before that someone else (any other agency from last 15 days) working on that project. It's an astrology based website. I've start making some backlink on forums profile creation (These links are having strong DA and PA). So when I start working on this site its ranking for a keyword was 8....after one week it goes to 18-19.....and right now sometime it completely disappear from SERP and sometime it suddenly rank in top 20-30.

So I'm not able to guess where am i making a mistake...because I take these backlink data from ahrefs by analyzing some website who is having a good rank on lot of keyword and performing well continuously.

I really really too much need of your help....please suggest me a way so I can get out from this problem.

Any help is really appreciate.

Thanks
#continuous #fluctuation #ranking
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  • Profile picture of the author antose
    Hi, I am also experiencing that appearing and disapearing from SERP.
    I'm so curious to follow replies to this thread.
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  • Profile picture of the author fastreplies
    Originally Posted by krishv181 View Post

    I'm not able to guess where am i making a mistake...because I take these backlink data from ahrefs by analyzing some website who is having a good rank on lot of keyword and performing well continuously
    Quote above has been answering your question.

    You see, you're relying on backlinks which for some time can push your site on top but...
    until you understand that backlinks are measuring your site's popularity, content = quality.

    Let say one day if G's Algo establishes that there are two sites with close amount
    of backlinks but one with superior content, I would bet that your site will dip down
    in no time and let other guy to enjoy dividend of his effort to hustle G. with smile.



    fastreplies
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    • Profile picture of the author Medon
      Originally Posted by fastreplies View Post

      Quote above has been answering your question.

      You see, you're relying on backlinks which for some time can push your site on top but...
      until you understand that backlinks are measuring your site's popularity, content = quality.

      Let say one day if G's Algo establishes that there are two sites with close amount
      of backlinks but one with superior content, I would bet that your site will dip down
      in no time and let other guy to enjoy dividend of his effort to hustle G. with smile.



      fastreplies
      True, it means that you need to work on your content as well to impress google. Overlying on back links will not help.
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  • Do you have a Google Search Console (Webmaster Tools) account? Have you checked for any on site errors? There may be an on site issue that is preventing Google from crawling the website. Also, have you made any changes to the site (eg: title tags, changes to the URL strings, etc) since building the backlinks? Any on page modifications can have an effect on rankings.

    If there are no errors and you have not made any changes to your website, then your keywords' shift in rankings is just due to the Google Dance. This is completely normal and to be expected, especially during the time period following backlink building. It is even normal for the keywords to disappear from the Google search for a few days. Google, in effect, is counting & evaluating the links that have been built. Please note that a site's rankings Will Always shift and fluctuate during and after the time period in which backlinks have been built. This is normal and temporary. It is not a penalty. It happens to everyone, and the rankings will be back up.
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  • Profile picture of the author KylieSweet
    Continuous fluctuation in rankings is normal in search results. Aside from Google also updating its algorithm continously performance of your competitors site also affects fluctuations in rankings.
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  • Profile picture of the author wickieagentur
    Don't worry about the fluctuations. It's a normal thing, Keywords get fluctuated because of
    1. Natural Google Fluctuations
    2. Google Algorithm Changes
    3. Major Algorithm Updates
    4. Sudden Competition
    5. Sudden Trends
    6. Temporal Interest
    7. New Content Added
    8. Old Content Removed
    9. Link Audits
    10. URL Changes
    11. Search Penalties
    12. Negative SEO Attacks
    13. Compromised Sites
    14. Changing SEO Tactics
    15. Starting or Stopping Ads

    These are some reasons because of which keywords fluctuated on SERP.
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  • Profile picture of the author Arsath
    Your website may index in google according to google's algorithm. You must satisfy the googles algorithm in order to rank higher in SERP.
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  • Profile picture of the author Ahmed Umair
    fluctuation is ranking is good.. google does not yet find the right place for your keyword.. I will suggest creating some high-quality guest post links (article posting) .. you will see stable position and improvements in a couple of weeks
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  • Profile picture of the author MikeFriedman
    Originally Posted by krishv181 View Post

    Hello Everyone,

    My concern is related to ranking of some keyword is continuously fluctuating.....even I'm not able to understand why its happening....like sometime it completely disappear from SERP and sometime it suddenly rank in top 20.

    Let me explain it in detail....I'm working on a project from last 15 days before that someone else (any other agency from last 15 days) working on that project. It's an astrology based website. I've start making some backlink on forums profile creation (These links are having strong DA and PA). So when I start working on this site its ranking for a keyword was 8....after one week it goes to 18-19.....and right now sometime it completely disappear from SERP and sometime it suddenly rank in top 20-30.

    So I'm not able to guess where am i making a mistake...because I take these backlink data from ahrefs by analyzing some website who is having a good rank on lot of keyword and performing well continuously.

    I really really too much need of your help....please suggest me a way so I can get out from this problem.

    Any help is really appreciate.

    Thanks
    Is this for your site or a client's site?
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    Get a FREE Quote.
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  • Profile picture of the author Sasi Reddy
    try to build backlinks for that page with Keyword. Give anchor text to your keyword and Submit in bookmarking sites, Content sharing sites and image sharing sites..
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  • In the starting phase the ranking fluctuates until the google completely understands the reliability of your website. It sometimes rank your website to Rank 1 to understand its behaviour from user point of view. How the user reacted to your website when it was on rank 1. Whether there was high bounce rate or the user got the desired answer to their query. Based on that the ranking gets the stability. So in the starting don't worry about the stability.

    It will face the fluctuations.
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  • Profile picture of the author webcontent
    The problem you are facing is quite normal and it happens with almost everyone. The solution lies with the console.

    Actually the mistake that you are doing is trying to compel Google to rank on the keyword of your choice. You are deliberately putting every link on the keyword you wish to rank higher and due to this it is showing fluctuations.

    If you go to console, you will find the search appearance of the keyword is increasing and clicks are reducing.. Leading to low CTR. Chances are quite high, soon you will lose complete ranking.

    Better option is to take number of keywords and work on all of them. Go for taking help of long tails and LSI so that you have hits on that page with other key terms too. This will help you with fluctuations.

    Remember, don't try to force Google or users to click on your keywords.. it's spam. Let them enjoy the read, and let the urge arise to click.
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