What should be done if you rank high and attract traffic with irrelevant keyword?

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  • SEO
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It's out of curiosity that what should be done if a website is getting huge traffic from an irrelevant keyword ( irrelevant as in, you are not targeting it) as high as 10%. For instance, the site offering SEO, SMO etc is showing on top 5 position with keyword Folkd. Now my question:
1. Let the traffic come from this keyword?
2. Modify the keyword
3. Change the page to include other services?
4. What else can you suggest?
#attract #high #irrelevant #keyword #rank #traffic
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  • Profile picture of the author dave_hermansen
    Most pages rank for irrelevant things. I guess the real question should be how is the page ranking for the phrase that you want to target? If it is not ranking well for it, you definitely need to change some content on the page and relevant backlinks to that page sure won't hurt.
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    • Profile picture of the author webcontent
      Originally Posted by dave_hermansen View Post

      Most pages rank for irrelevant things. I guess the real question should be how is the page ranking for the phrase that you want to target? If it is not ranking well for it, you definitely need to change some content on the page and relevant backlinks to that page sure won't hurt.
      The Problem is its entirely different. For instance, it is ranking on key term Folkd and the services are related to SEO, SMO and Digital Marketing. So, inserting content related to SEO or SMO services would lead to manipulations to the search engine ranking. That was the reason of asking for suggestions.
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      • Profile picture of the author Jeffery
        Originally Posted by webcontent View Post

        The Problem is its entirely different. For instance, it is ranking on key term Folkd and the services are related to SEO, SMO and Digital Marketing. So, inserting content related to SEO or SMO services would lead to manipulations to the search engine ranking. That was the reason of asking for suggestions.

        Google will often rank a keyword and keyword phrase that it considers useful to users in the SERPs. That can be a good thing or a bad thing. In your case it is a good thing. Think this article on your site had anything to with it?
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        • Profile picture of the author webcontent
          Originally Posted by Jeffery View Post

          Google will often rank a keyword and keyword phrase that it considers useful to users in the SERPs. That can be a good thing or a bad thing. In your case it is a good thing. Think this article on your site had anything to with it?
          Yes, you are right Jeffery. Sure this is the blog for which I was talking about. It it's a good thing then I am letting it the way it is. Perhaps it may benefit site anyhow ( indirectly), I am just concerned about the bounce rate.
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      • Profile picture of the author DABK
        How would that be manipulation? If your page is about SEO and SMO and Digital Marketing it only makes sense that you can add more content about the same.


        It would not stop Google for showing the page for keywords that have nothing to do with the content, but it could/might increase your ranking for the keywords that make sense to rank for.


        Originally Posted by webcontent View Post

        The Problem is its entirely different. For instance, it is ranking on key term Folkd and the services are related to SEO, SMO and Digital Marketing. So, inserting content related to SEO or SMO services would lead to manipulations to the search engine ranking. That was the reason of asking for suggestions.
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  • Profile picture of the author newbieleoling
    Did you include your keywords in meta description and tags? If not, you can try key in those keywords you want to receive for
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  • Profile picture of the author MikeFriedman
    Originally Posted by webcontent View Post

    It's out of curiosity that what should be done if a website is getting huge traffic from an irrelevant keyword ( irrelevant as in, you are not targeting it) as high as 10%. For instance, the site offering SEO, SMO etc is showing on top 5 position with keyword Folkd. Now my question:
    1. Let the traffic come from this keyword?
    2. Modify the keyword
    3. Change the page to include other services?
    4. What else can you suggest?
    Ignore it and move on.
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    • Profile picture of the author webcontent
      Originally Posted by MikeFriedman View Post

      Ignore it and move on.
      Hello Mike, this is what I am doing. Ignoring it and letting it the way it is. I don't think it will put an advert affect, though changing content may result in traffic drop.
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  • Profile picture of the author Medon
    You need to re-purpose the content. Otherwise letting things remain the way they are will not benefit you
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    • Profile picture of the author webcontent
      Originally Posted by Medon View Post

      You need to re-purpose the content. Otherwise letting things remain the way they are will not benefit you
      I agree with you but shifting G from one keyword to other seems to be a daunting task. Don't you think?
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  • Profile picture of the author Ecrease
    Does the page have backlinks? If it does, then place internal links on that page to other pages you would like to rank higher. Use your top-performing blog posts to pass link juice & authority.

    Regardless of whether or not it has backlinks, if I was Google, I would use a websites' top-performing pages to learn more about the rest of the site (via internal links).
    Don't repurpose a page that's ranking on the top of Google for an irrelevant keyword phrase. Keep it there because it might get links, which will only help your DA.
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    • Profile picture of the author MikeFriedman
      Originally Posted by Ecrease View Post

      Keep it there because it might get links, which will only help your DA.
      There is absolutely no reason to focus on DA. At all. Ever.
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  • Profile picture of the author KylieSweet
    Originally Posted by webcontent View Post

    What should be done if you rank high and attract traffic with irrelevant keyword?

    I'm wondering why Google is letting this kind of scenario happening again and again in search result page, this is why the new Google BERT update is trying to be in human form of understanding more on the concept of the content.
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  • Profile picture of the author mudassar450
    Let the traffic come in. At least your site is getting traffic
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