It's out of curiosity that what should be done if a website is getting huge traffic from an irrelevant keyword ( irrelevant as in, you are not targeting it) as high as 10%. For instance, the site offering SEO, SMO etc is showing on top 5 position with keyword Folkd. Now my question:
1. Let the traffic come from this keyword?
2. Modify the keyword
3. Change the page to include other services?
4. What else can you suggest?