I need help optimizing for a specific keyword please

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Hey guys, I am trying to help a bud of mine rank locally here in Queens, NY.

I want to focus on 2 main kw's for my bud's site which are "boiler repair and heating repair". I want to ask my content writer to write one weekly blog with the latest interesting content which will attract the attention of anyone interested in boiler and heating repair.

Can you guys tell me what should be the best way for her to write each unique article with those 2 kw's please? I had tried placing those kw's like "heating repair near me" into the content a few times but typing heating repair on google and selecting "near me" from the google suggest did not bring any results at all. So yes, according to some of you guys here, adding the "near me" to kw's doesn't help, in my experiment.

Problem with this is also which is better to use, the kw "boiler repair " or boiler repair queens" since the bud works mainly in Queens, NY? Right now he is on page 4 for Boiler Repair Queens.

According to Textbroker's Analyzer is it showing only 150 monthly searches for Boiler Repair Queens and 237 for Boiler Repair Brooklyn:

Any recommendations please guys?
#keyword #optimizing #specific
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  • Profile picture of the author savidge4
    Originally Posted by mikehende View Post

    Any recommendations please guys?
    I would say there are about 4 topics you want to focus on "Kettling", "No Heat", "Pilot light", and "leaking" as in articles that can guide a home owner in the ways to maybe fix these issues.. or at least identify the issue.

    Boilers and the like are somewhat brand regional. so creating these pages being brand specific with brand specific images would go a long way in terms of SEO content and page depth. ( Brand - topic - topic - topic )

    In the "buying Cycle" you basically want to focus this type of content on the "After sales support" aspect. start creating content how to maintain, how to change filters, how to do this and that.

    You will want to use a Cat page with the brands.. then a brand page with the topics, and then down to the topics that will be informative to the end reader. Having your "Bud" create videos in the field of him / her identifying and fixing the issues to display on these pages and to post on youtube as yet another avenue of traffic would help as well.
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  • Profile picture of the author mikehende
    Great advice, thanks. Would it make sense to use this long tail kw's in each article?

    boiler and heating repair service technician queens Nyc

    that contains quite a few kw's but no one would actually type all of those words.

    Or since the aim is to rank for Boiler Repair would it be better to simply go with what someone would actually type which would be "boiler repair service" and put that kw a few times into each article? Since Google would list all local results in Queens first then no need to add the word Queens to Boiler repair service?
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    • Profile picture of the author savidge4
      Originally Posted by mikehende View Post

      Great advice, thanks. Would it make sense to use this long tail kw's in each article?

      boiler and heating repair service technician queens Nyc

      that contains quite a few kw's but no one would actually type all of those words.

      Or since the aim is to rank for Boiler Repair would it be better to simply go with what someone would actually type which would be "boiler repair service" and put that kw a few times into each article? Since Google would list all local results in Queens first then no need to add the word Queens to Boiler repair service?

      First off.. you don't need to squeeze a line like that in the text... and then actually think its going to work. You need to consider something along the lines of Schema code ( https://www.brightlocal.com/blog/sch...ocal-business/ ) To do the location work for you.. and then simply write Informative helpful articles.

      Right now you are trying to end run Google and STUFF keywords... you are up against Google Rank, and RankBrain.. and playing a losing battle. You simply just want and need to create content that matches the intent in context of end users. What that looks like... "My boiler makes loud knocking noises" YOUR bud calls that "Kettling" and kettling is the settling of contaminates in the tank. Let Schema do what it does.. and let your writer do what they do.. and simply forget the stuffing of words thinking it will make it better - because if it did make it better.. you wouldn't be on page 3
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  • Profile picture of the author MikeFriedman
    Why in the world are you going to post weekly to the blog about heating repair?
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  • Profile picture of the author mikehende
    I can think of no other way to rank for those kw's. I do monthly backlinking, have optimized the GMB as best as I can so what else is there?? We are on page 3 for heating repair queens, furnace repair queens and also boiler repair queens, how can I get those to page one?
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  • Profile picture of the author vannguyen255
    Did you seo local?
    Google place (Google map) will help a lot to rank higher for local search.
    Also add Queens, NY on your meta description and title.
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  • Profile picture of the author Riaz Ahmad
    you can contact me i'll help you..
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  • Profile picture of the author mikehende
    Great advice guys, will utilize this info, thank you very much!

    For clarification when writing blogs, the common consensus was always to use the same focus kw in the blog at least 4 times, is that now obsolete?
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    • Profile picture of the author savidge4
      Originally Posted by mikehende View Post

      Great advice guys, will utilize this info, thank you very much!

      For clarification when writing blogs, the common consensus was always to use the same focus kw in the blog at least 4 times, is that now obsolete?
      You want to get down right technical about this there is 6 or so places you kinda want your keyword.

      Title
      Description
      Img Alt
      H1
      Text upper
      Text mid
      Text bottom

      But to be clear here my idea of a "Keyword" is NOT "boiler and heating repair service technician queens Nyc" No offense but that's just silly. Contextually I believe "Boilers" and "Heaters" are separate. And that is something to keep in mind... thinking you can lump the 2 topics together might be missed opportunity.
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  • Profile picture of the author mikehende
    Ok so blogs separately with "boiler repair queens" and "heating repair queens" as focus kw's in all the spots mentioned above?
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    • Profile picture of the author savidge4
      Originally Posted by mikehende View Post

      Ok so blogs separately with "boiler repair queens" and "heating repair queens" as focus kw's in all the spots mentioned above?
      If you are using the Schema tag.. you don't have to have the "Queens" part in there. IF your Google business address data is for Queens you don't have to put "Queens" in there. If your URL has the word "Queens" you don't have to use the term "Queens" I am going to bet without having seen your site.. the over use of your location is at least one of your issues.

      I would be more concerned with writing good solid informative content that includes the terms "Gas Boiler" "Hot water Boiler" "Electric boiler" "oil boiler" over trying to ensure "Queens" is in there. between the use of Schema and your Google my business address... THAT part is covered.
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  • Write few articles with 3% keyword density
    Create Few Blog Posts On Your Own Blog:

    boiler repair and heating repair - Local Plumber
    boiler repair and heating repair - Low Cost Plumber
    boiler repair and heating repair - Commercial
    boiler repair and heating repair - Domestic

    All the above are titles - then follow with content
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  • Profile picture of the author mikehende
    Thanks but I am not understanding about the title. For example if an article is to be about say "cost of new boiler" as that would be an interesting topic for the average homeowner then that should naturally be the blog's title in the h1?
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    • Profile picture of the author savidge4
      Originally Posted by mikehende View Post

      Thanks but I am not understanding about the title. For example if an article is to be about say "cost of new boiler" as that would be an interesting topic for the average homeowner then that should naturally be the blog's title in the h1?
      If you are using WordPress... the URL is the title. The focus then becomes highlighting the 4 issues I brought up already... as to WHY you would need a new Boiler. Then a summary of the types of boilers ( the post above lists those ) and compare the options and price points.
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  • Profile picture of the author MikeFriedman
    Originally Posted by mikehende View Post

    I can think of no other way to rank for those kw's. I do monthly backlinking, have optimized the GMB as best as I can so what else is there?? We are on page 3 for heating repair queens, furnace repair queens and also boiler repair queens, how can I get those to page one?
    Citations and better links.

    Citations play a big role in local rankings.

    And those keywords would be targeted on the main services page or pages. Those are primary keywords for a business like this. I would never target those on a blog page.
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  • Profile picture of the author KylieSweet
    "boiler repair and heating repair"


    These two keyword phrases are too general you need to make a long tail keyword to target the specific page or content of your website.
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    • Profile picture of the author MikeFriedman
      Originally Posted by KylieSweet View Post

      "boiler repair and heating repair"


      These two keyword phrases are too general you need to make a long tail keyword to target the specific page or content of your website.
      Ignore this. That is terrible advice.

      Boiler repair and heating repair are what they do. That's what they should target.
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      • Profile picture of the author KylieSweet
        "boiler repair and heating repair"

        These two keyword phrases are too general you need to make a long tail keyword to target the specific page or content of your website.


        Originally Posted by MikeFriedman View Post

        Ignore this. That is terrible advice.

        A terrible advice that is guiding the OP to target specific users??

        Can you just target "boiler repair"? I don't think so.

        Because "boiler repair services in london" would do.
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        • Profile picture of the author Blakers1
          Originally Posted by KylieSweet View Post

          "boiler repair and heating repair"

          These two keyword phrases are too general you need to make a long tail keyword to target the specific page or content of your website.





          A terrible advice that is guiding the OP to target specific users??

          Can you just target "boiler repair"? I don't think so.

          Because "boiler repair services in london" would do.

          I still have to agree with Mike here...there's next to no traffic around the 5 word phrase you suggested and it is a bad idea to try to rank one of the main pages as such. 'Boiler repair london' would be better though as it's only 3 words and probably has higher traffic.

          Honestly though, the OP needs to get more scientific with what they are doing on-page I think instead of just going off of 'best practices'. I'd start with PoP and then run CORA. Do all that work, and you don't have to settle for long-tail keywords and less traffic.
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  • Profile picture of the author mikehende
    I had done a lot of citations but will increase on the backlinking.

    I should have mentioned that site is only 3 months old and for only a little over 3 months of SEO in this high competition field it's making progress coming up from page 5 then 4 now to 3 in that short space of time. I just need to do whatever I can to get those kw's to page one.

    Far as using the word "Queens", reason why I am focusing on it is because the physical address does not include that word in it. the official address is 121st South Richmond Hill, NY 11419

    South Richmond Hill is the city which is in the County of Queens in the State of NY. but the bud wishes to focus on Queens, Brooklyn and Long Island Counties in NY.

    The ultimate goal is to rank for the words Heating Repair and Boiler Repair because most folks I think when they type those kw's will choose "near me" option but since to rank for Boiler Repair Near Me seems unrealistic right now I am thinking the next best thing right now would be to first rank for Queens.

    Having said that, should I include the words Queens at the end of any kw's or leave it out please?
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    • Profile picture of the author savidge4
      Originally Posted by mikehende View Post

      Far as using the word "Queens", reason why I am focusing on it is because the physical address does not include that word in it. the official address is South Richmond Hill, NY 11419
      Ok, but adding the word "Queens" is still not helping you any. If someone say living in "Elmhurst" searches "Boiler Repair" the word queens... it means nothing. "Elmhurst" in this case would be the added term needed. Google in terms of "local Search" is very end user location driven.

      Knowing this, we can then understand that Googles search results are then Dynamic in nature. There is a relationship to the end users location, Google Maps, and the content on your page. You can literally drive around "Queens" to different areas IE Elmhurst, Flushing, College Point, Jamaica etc and do a search on your phone for "Boiler Repair" and see how the 3 pack changes and how the organic search results change.

      So YOU have a page that is Google connected from your Google my Business NAP data to South Richmond Hill. You obviously want to show up in the other areas as well. So you need to create content that lists the "service areas" you would like work in.

      Me personally... I would create a category page for each of the boroughs your bud wants to work in. We will say "Queens" to start and create some content, something like "Queens is a New York City borough on Long Island across the East River from Manhattan. blah blah blah - - We service these communities... list and then blah blah blah our company does this and list out your services.

      I then go a step further and do the same at the community level "Richmond Hill is a commercial and residential neighborhood located in the southwestern section of Queens blah blah blah My buds Heating and cooling business ( I presume he does more than boilers ) provides these services blah blah blah

      At this point. again what i would do, and not what Mike would do.. is link to some of the content I have discussed earlier... Such as the page on boiler repair that discusses Ketling, No Heat, Pilot light, and leaking. along with topics like AC isn't working etc.

      As an added resource you might want to go over and visit The Income Bully Blog ( https://incomebully.com/ ) He has written a lot about this very topic, and because it is a "Blog" there are images and such that make a whole lot more sense.

      Hope That Helps!
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  • Profile picture of the author seobetter
    When you are writing your articles you can also implement some more techniques.


    You can create an ebook and use it is a lead magnet, people can sign up to download it. Place it in your blog posts.



    You should also create some daily Youtube videos and place them in your post to increase the "on time" or average time a user spends on your post to boost it.


    Make sure your meta title is accurate to increase the CTR rate you will see in Google webmaster tools.
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  • Profile picture of the author mikehende
    Ok, let me see if I can get a handle on all of this please. Leaving out the word Queens and using the 4 suggested titles:

    boiler repair and heating repair - Local Electrician
    boiler repair and heating repair - Low Cost Electrician
    boiler repair and heating repair - Commercial
    boiler repair and heating repair - Domestic

    I am thinking of getting 4 blogs one each week for next month with each blog focusing on these common boiler problems:

    Kettling, no heat, pilot not working and boiler leaking and dripping.

    So if for first blog it's Title would be: boiler repair and heating repair - Local Electrician

    Kettling would be what a subtitle and I would have her insert only the kw "boiler repair" and "heating repair" each 4 times in the content?

    Sorry for all the bother, I want to make sure I understand everything here before sending the instructions to the writer.
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    • Profile picture of the author savidge4
      Originally Posted by mikehende View Post

      Ok, let me see if I can get a handle on all of this please. Leaving out the word Queens and using the 4 suggested titles:

      boiler repair and heating repair - Local Electrician
      boiler repair and heating repair - Low Cost Electrician
      boiler repair and heating repair - Commercial
      boiler repair and heating repair - Domestic

      I am thinking of getting 4 blogs one each week for next month with each blog focusing on these common boiler problems:

      Kettling, no heat, pilot not working and boiler leaking and dripping.

      So if for first blog it's Title would be: boiler repair and heating repair - Local Electrician

      Kettling would be what a subtitle and I would have her insert only the kw "boiler repair" and "heating repair" each 4 times in the content?
      Kinda not really, no.... In a earlier post I suggested "Boiler Repair" and "Heater Repair" are not contextually related. Do a search for both "Boiler Repair" and "Heater Repair" and you will see the results are very different. From a end user searcher perspective.. you are going to type one or the other and not both - and from doing the search you see the results are different.. I would separate the terms.

      A quick question.. what does "Electrician" have to do with any of this?

      So I would create a page "Boiler Repair - Residential and Commercial" and write some text.. Here at Buds heating and cooling we have been doing Residential and Commercial Boiler repair since yada yada.... more more and more... there are 4 common problems associated with a boiler: Kettling, no heat, pilot not working, and boiler leaking and dripping Check out our articles on these topics for possible quick fixes... or call us at 867-5309 to set up a service time. ( add available 24 hours or whatever your buds deal is )

      You then have the 4 pages of text related to each of the problems associated with Boilers not working and how a homeowner might be able to fix common simple problems. again at the bottom.. if you are unable to fix this yourself you can call us at Buds heating and cooling 867-5309 and we will be there to get you back in business.

      Then the exact same for "Heater Repair" And the same for "Hot water heater repair", and the same for "AC repair" and whatever else Bud fixes
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  • Profile picture of the author mikehende
    Alright so how about this, I create 2 blogs for boiler repair and 2 for heating repair with each blog focusing on one of the 4 boiler issues mentioned.

    The bud is an Electrician specializing in Boiler electrical wiring but handles other repairs too. He is not a plumber which is why no need for that word.

    I will have Stacey write the blogs with your guidelines mentioned but I am still stuck on the Title issue so if you can clarify on that for me please would be very helpful.

    So if for first blog it's h1 Title would be: Boiler Repair - Residential and Commercial
    and that would be the title also in the meta title and description then "kettling" would be an h2 title with the title and the words "boiler repair" would be listed 3 times in the content?
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    • Profile picture of the author savidge4
      Originally Posted by mikehende View Post

      Alright so how about this, I create 2 blogs for boiler repair and 2 for heating repair with each blog focusing on one of the 4 boiler issues mentioned.

      The bud is an Electrician specializing in Boiler electrical wiring but handles other repairs too. He is not a plumber which is why no need for that word.

      I will have Stacey write the blogs with your guidelines mentioned but I am still stuck on the Title issue so if you can clarify on that for me please would be very helpful.

      So if for first blog it's h1 Title would be: Boiler Repair - Residential and Commercial
      and that would be the title also in the meta title and description then "kettling" would be an h2 title with the title and the words "boiler repair" would be listed 3 times in the content?
      so "Context" is everything... and think about this for a moment.. you have a gas furnace not working and land on a page for a company that A) is an electrician, and B) specializes in boilers. Is that a company you would call? I probably wouldn't.

      5 pieces of content in total. A page "Boiler Repair - Residential and Commercial" and then the 4 pieces of content on the specific issues and easy fix tips would be the route I would go.
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      • Profile picture of the author mikehende
        Originally Posted by savidge4 View Post

        5 pieces of content in total. A page "Boiler Repair - Residential and Commercial" and then the 4 pieces of content on the specific issues and easy fix tips would be the route I would go.
        The easy fix tips we will need to avoid as this is major electricity and gas issues we're dealing with so liability becomes an issue. Good idea for some services like computer repair or so though.

        Yes correct, noted on the Electrician aspect so too is Plumbers. HVAC technicians are not plumbers but heating and plumbing seem to generally fall under boiler repair.

        So that leaves me with a page for "Boiler Repair - Residential and Commercial" which is a good one. Problem I think is repeated content, please this attached screenshot of the pages I had created:

        https://i.postimg.cc/pXqjRFCX/Screen...9-56-11-AM.png

        I don't wish to add another page if it might create duplicate content even though the writer can take this into consideration when writing the page. What I am thinking is maybe that page "Boiler repair in Queens", maybe I should have her rewrite that page into Boiler Repair - Residential and Commercial" and resubmit to google, what do you think please?
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        • Profile picture of the author savidge4
          Originally Posted by mikehende View Post

          The easy fix tips we will need to avoid as this is major electricity and gas issues we're dealing with so liability becomes an issue. Good idea for some services like computer repair or so though.
          Uh Im actually a licensed contractor.. so I understand liability.. so giving details how to check if a gas valve is on or off.. twist valve all the way to the left or the correct position on a lever valve will not cause issues. As I live in WV I'm not so familiar with "Boilers" but with Gas furnaces checking things like ensuring the electric shut off is on, or checking the filters or peering throw the peep hole to see that there is not an error in the system are all things a home owner can do - and with YOUR buds help could do - making your bud the good guy.

          THIS is how the internet works today... people are looking for ANSWERS. And if the answer is beyond the home owners pay scale, they will call the guy that helped them at least work through some immediate solutions. Because, if you don't, some guy on YouTube will, and then getting the job relies on your position in the 3 pack - which I am to assume at this time your buds site is not in.

          Originally Posted by mikehende View Post

          Yes correct, noted on the Electrician aspect so too is Plumbers. HVAC technicians are not plumbers but heating and plumbing seem to generally fall under boiler repair.

          So that leaves me with a page for "Boiler Repair - Residential and Commercial" which is a good one. Problem I think is repeated content, please this attached screenshot of the pages I had created:

          https://i.postimg.cc/pXqjRFCX/Screen...9-56-11-AM.png

          I don't wish to add another page if it might create duplicate content even though the writer can take this into consideration when writing the page. What I am thinking is maybe that page "Boiler repair in Queens", maybe I should have her rewrite that page into Boiler Repair - Residential and Commercial" and resubmit to google, what do you think please?
          Duplicate content is not going to hurt you on your own page other than the fact that the paged deemed "Duplicate" may or may not be listed. IF the text with exception of a few words would remain the same - a redirect of the "Queens" page would probably be the best course of action to the new "Boiler Repair - Residential and Commercial"

          For what's it's worth and if you listen to any of this at all.. keep in mind I am some guy you don't know that does what you are doing ( for a friend ) daily and obviously at this point for clients such as your "Bud" for a living.

          I have to the best of my ability left you a path that will without question be more successful than the path you are on. You can question it and short cut it all you want, but the further you deviate from this path the closer you need to be headed towards getting solid backlinks. And that is a long and can be expensive path.

          Here is the absolute truth in a nutshell... In the time you have read this thread and written back and forth.. the City based content I suggested.. you could have had a few of those done - you simply do not need a writer for those things. just pump out the content, and get it up and get it working.

          If you really look at what I am suggesting in pages based on town names in the optimal boroughs that list out all of your buds services... is going beyond the winter fix my boiler stuff and building a base for traffic year round.

          The true liability here is the narrow scope of focus you are asking to cover and expecting one page to provide results pretty much instantly, and that's not how this works. and to be honest it wont work. SEO is a plan and not a page - unless you have quality backlinks just flowing from your lapel pocket or something.

          You need to get this right.. the minute you put friends and business together it is generally a disaster waiting to happen.. you said "hey bud I can help you out" word is your bond right? You have a lot riding on this.
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  • Profile picture of the author savidge4
    Im going to add something here... Traffic is obviously something that every site needs... but not all traffic is created equal. there are basically 2 types of traffic, those that are interested in what you have to offer.. be it a service in this case or a product, or simply information. and then those that have no interest in what you are offering or saying. The idea with SEO is to have the ability to draw those to you with the help of say "Google" to bring you those that will give the most benefit.

    As I mention in the post above... given the circumstances of your "Bud" and the desired targeting, one of the options simply does not make sense... it would be gaining traffic to gain traffic, and not gaining traffic to create the ultimate goal.. a conversion that translates into a paying service call.

    At the end of the day the outcome of all this work is for people like your "Bud" to get business... gaining position in SERP's and getting traffic alone does not pay the bills... getting traffic across the page and having them move forward with the desired outcome ( a phone call in this case ) is the end goal.
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  • Profile picture of the author mikehende
    Ok, got it on all points. Yes will adjust the existing Boiler Repair Queens and Heating repair Queens pages accordingly. Just one final question on this please, you had stated to put the kw Boiler Repair - Residential and Commercial in the meta title, description, h1 and 3 places within the content.

    Just double checking if that entire kw needs to be 3 times in the content exactly as it is or simply the two words "boiler repair" please?
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    • Profile picture of the author DABK
      If I say
      Last week, my buddy bought a used commercial boiler for dirt cheap, because it did not work. But I fixed it and now it works perfectly.


      do you understand that a commercial boiler was repaired? Even though I never used those 3 words there?


      What if I change the sentence to
      Yesterday, my buddy bought a broken Alto-Shan CTP-20G-QS; put in a Honeywell igniter and now it works perfectly?


      In other words, you're too stuck on keywords. What you're thinking used to work a few years ago; now, Google's learned to use thesaurus and understands phrases and sentences and paragraphs not just words that are next to each other.



      Originally Posted by mikehende View Post

      Ok, got it on all points. Yes will adjust the existing Boiler Repair Queens and Heating repair Queens pages accordingly. Just one final question on this please, you had stated to put the kw Boiler Repair - Residential and Commercial in the meta title, description, h1 and 3 places within the content.

      Just double checking if that entire kw needs to be 3 times in the content exactly as it is or simply the two words "boiler repair" please?
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    • Profile picture of the author savidge4
      Originally Posted by mikehende View Post

      Just double checking if that entire kw needs to be 3 times in the content exactly as it is or simply the two words "boiler repair" please?
      Title and H1 for sure... this keyword in specific is pretty east to drop Buds Boiler service has been doing commercial and residential boiler repair since 1976. or For your residential or commercial boiler repair needs call bud. or an H3 Boiler Repair Residential and Commercial with a bullet list of all the type of repairs bud does.

      I also have to agree with DABK that there are other ways in context to relate the keyword and expand the reach of the page. Like listing the boiler brands bud works with and sells if he does etc etc
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  • Profile picture of the author mikehende
    Hmnn, makes sense. I'm just trying my best to follow instructions accurately and get the content written in the most optimized way but if that's the case then why the need for keywords anymore then???
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  • Profile picture of the author MikeFriedman
    Originally Posted by KylieSweet View Post

    "boiler repair and heating repair"

    These two keyword phrases are too general you need to make a long tail keyword to target the specific page or content of your website.





    A terrible advice that is guiding the OP to target specific users??

    Can you just target "boiler repair"? I don't think so.

    Because "boiler repair services in london" would do.

    Okay, you obviously have not done much local SEO work.

    If you live in London and search for "boiler repair" or "boiler repair services", you are going to see identical or nearly identical search results to "boiler repair services in london".

    Again, it would be stupid to target a long tail keyword like that on a main service page.
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