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Hello Friends,

Is there any specific reasons behind keyword fluctuations ?
Keywords of my two webpage are not stable. Sometime it on 35th position and some times it go out of the rank.
#fluctuations #ranking
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  • Profile picture of the author KylieSweet
    One of the best reasons why keywords fluctuates in search results is that your competitors websites are performing well and your site is not.
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  • Profile picture of the author DABK
    If you make changes to your home page or getting / losing backlinks, it will probably fluctuate.


    If your competitors are making changes to their pages or getting new backlinks or losing backlinks, you may see fluctuations (even if you are also getting backlinks).


    Originally Posted by izapharry View Post

    Hello Friends,

    Is there any specific reasons behind keyword fluctuations ?
    Keywords of my two webpage are not stable. Sometime it on 35th position and some times it go out of the rank.
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  • Profile picture of the author Janice Sperry
    My keywords that rank 1-8 or so fluctuate very little. My keywords that rank 11- infinity will fluctuate all over the place. I rarely check or pay much attention to where keywords rank until I get them on page 1. It doesn't really matter if your keyword ranks 35th or 335th. For many niches if your keyword is not in the top 5 spots you are essentially invisible. Not much point in continually checking or worrying about fluctuation if you are not going to get views or clicks anyway.
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  • Profile picture of the author MikeFriedman
    Originally Posted by izapharry View Post

    Is there any specific reasons behind keyword fluctuations ?

    Yes.

    Rankings don't just randomly change for no reason at all.
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