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Hello Friends,

Is there any specific reasons behind keyword fluctuations ?
Keywords of my two webpage are not stable. Sometime it on 35th position and some times it go out of the rank.
#fluctuations #ranking
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  • Profile picture of the author KylieSweet
    One of the best reasons why keywords fluctuates in search results is that your competitors websites are performing well and your site is not.
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  • Profile picture of the author DABK
    If you make changes to your home page or getting / losing backlinks, it will probably fluctuate.


    If your competitors are making changes to their pages or getting new backlinks or losing backlinks, you may see fluctuations (even if you are also getting backlinks).


    Originally Posted by izapharry View Post

    Hello Friends,

    Is there any specific reasons behind keyword fluctuations ?
    Keywords of my two webpage are not stable. Sometime it on 35th position and some times it go out of the rank.
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  • Profile picture of the author Janice Sperry
    My keywords that rank 1-8 or so fluctuate very little. My keywords that rank 11- infinity will fluctuate all over the place. I rarely check or pay much attention to where keywords rank until I get them on page 1. It doesn't really matter if your keyword ranks 35th or 335th. For many niches if your keyword is not in the top 5 spots you are essentially invisible. Not much point in continually checking or worrying about fluctuation if you are not going to get views or clicks anyway.
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  • Profile picture of the author wickieagentur
    Sometimes it is done due to the google updates and another reason is, your competitors performed well as compare to you so the competitor websites come in rank and you are getting out of the SERP.
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  • Profile picture of the author MikeFriedman
    Originally Posted by izapharry View Post

    Is there any specific reasons behind keyword fluctuations ?

    Yes.

    Rankings don't just randomly change for no reason at all.
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  • Originally Posted by izapharry View Post

    Hello Friends,

    Is there any specific reasons behind keyword fluctuations ?
    Keywords of my two webpage are not stable. Sometime it on 35th position and some times it go out of the rank.
    This is normal and expected, especially if your website is new with little or no backlinks. Keywords also fluctuate in rankings when backlinks are being built to a site (this is referred to as the Google Dance). Fluctuations are only temporary.
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  • Profile picture of the author ozstylo
    Google fluctuates happens all the time. Ranking fluctuation sometimes related to an Google algorithm change and sometimes they just as a part of Google's volatility. BTW, Some tools such as MozCast specially designed to help you keep track of the regular basis changes in the Google algorithm. Do not freak out and do whatever you want to do best for your customers and your site.
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  • Profile picture of the author Jessicad0505
    Due to some google update, ranking may get fluctuate. Keep checking your website health and improve site quality in all factors.
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  • Profile picture of the author Blakers1
    As others have said, this is natural fluctuations in your SERP positioning.

    It means you have more work to do still on that page. Compare known on-page ranking factors between your site and top ranking competitors with a similar site type - similar as in, if you're a local business then don't look at the Yelp page in the #1 spot!

    Find the average of the most important ranking factors and see how far outside the average your page is. Start with areas where you are below the average and save a copy of the page before you make your changes. Within about 14 days you will know if your changes worked or not. If they didn't, load the archived page copy from before. If they did, consider another round of changes. Be very careful reducing your averages, as it sometimes causes rankings to drop.

    There are tools to do this easily like CORA or PoP, but you can also just right-click to view source code for all your competition and track their averages in a sheet.

    Once you get as optimized as possible with your on-page, build as many quality links as it takes to end the 'Google Dance' once and for all.
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  • Profile picture of the author pramodrdd
    keyword ranking fluctuations happening because of google updates or your competitors working well on that keywords.
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  • Profile picture of the author praetserge
    Google rankings are all over the place for almost a year now, if not more.
    Some think, google tried to do an update and messed it all up so they are trying to fix the problem and thus those crazy fluctuations.
    Don't know... I don't work for google.
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