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How to increase Quality Score on sales letter?

by JD Jens
4 replies
  • SEO
    • |
My AdWords campaigns point to my main page, which is a sales letter for my product. My QS says my relevancy is great, but suggests I "improve the experience."

I get the objective, but I'm not sure how to do it. I have a blog with a lot of articles. It is linked from the main page. For a sales letter site, it looks very nice and professional. I've promoted many other sites which are just a sales letter, no articles, blog, etc, and there is no QS problem. So I'm obviously confused. What can i do to improve my Quality Score.
#increase #letter #quality #sales #score
  • Profile picture of the author steveweber
    There may not be a thing wrong with the sales page. For some reason Google believes there may be some issues with the combination of keyword, ad copy, and the landing page with respect to relevance.

    It's not an exact science for sure. Their algorithm for grading quality score changes at times too. I had a nice little campaign going for one keyword to the same landing page for over 6 months. Then one day they gave it a poor QS. I had not changed anything on the landing page or in the campaign. Try as I may, I can't get it back to good.
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  • Profile picture of the author A Chandler SEO
    You might want to try some A/B testing.
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    Phoenix SEO
    Local SEO
    Tucson Search Engine Optimization
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  • Profile picture of the author tim_buchalka
    Do you have your keywords in seperate adgroups?

    Is it only a single adgroup that is causing a problem, or multiple?

    If you don't have keywords in different adgroups, trying putting a single keyword in a single adgroup, and see what happens.

    Try and figure out which keyword is causing the problem, and do a little optimization for that keyword.

    Alternatively (yes I know it's time consuming) is to have multiple landing pages per keyword (or small group of keywords).

    Cheers

    Originally Posted by Free Time View Post

    My AdWords campaigns point to my main page, which is a sales letter for my product. My QS says my relevancy is great, but suggests I "improve the experience."

    I get the objective, but I'm not sure how to do it. I have a blog with a lot of articles. It is linked from the main page. For a sales letter site, it looks very nice and professional. I've promoted many other sites which are just a sales letter, no articles, blog, etc, and there is no QS problem. So I'm obviously confused. What can i do to improve my Quality Score.
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    • Profile picture of the author CraigSunney
      Free_Time

      In addition to turning each page into a salesperson/sales channel for a single keyword....

      You could also try ensuring the terms and privacy policy links are immediately accessible (without scrolling) under the call-to-action button (if they aren't already).
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