How will SEO change in 2020?

120 replies
  • SEO
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With paid ads taking up more real estate and zero-click searches being used increasingly by Google, it seems like it's getting harder to rank and get clicks organically.

One suggestion I came across on how to approach SEO in 2020 is to go omni-channel (i.e. be on multiple channels - Facebook, Twitter, LinkedIn, YouTube, Podcasts, etc). And part of this strategy is to repurpose content so that you can distribute across all of these platforms.

E.g. Take a video and turn it into audio files for podcasts. Then create blogposts from these podcasts.

Besides this suggestion, what other SEO strategies do you think would work in 2020?
#2020 #change #seo
  • Profile picture of the author expmrb
    Hold your horses. Just let 2019 finish first.
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    • Profile picture of the author XenG
      Originally Posted by expmrb View Post

      Hold your horses. Just let 2019 finish first.
      True that! There had been a lot of updates this year. I can only imagine what will happen in the coming year.
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      • Profile picture of the author Kinasa Kimara
        Agree. Google is on a roll these days. I can sense one more in March 2020
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  • Profile picture of the author zaphine
    I think verbal search will emphasize more long-tail searches. Google My Business is getting even more important for local search so we'll see mass adoption and hopefully some crackdown on spammy sites.
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  • Profile picture of the author Frank Donovan
    Originally Posted by HazelWong22 View Post

    One suggestion I came across on how to approach SEO in 2020 is to go omni-channel (i.e. be on multiple channels - Facebook, Twitter, LinkedIn, YouTube, Podcasts, etc). And part of this strategy is to repurpose content so that you can distribute across all of these platforms.
    E.g. Take a video and turn it into audio files for podcasts. Then create blogposts from these podcasts.
    Why wouldn't you just do that anyway? Better than pointless speculation about what might happen next year.
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  • Profile picture of the author Moritz Bauer
    I think that the quality of the backlinks is becoming more and more important, so not the quantity of the links, but the quality.
    One should consider here:
    • Anchor Text
    • In-Depth Link
    • High DA
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    • Profile picture of the author MikeFriedman
      Originally Posted by Moritz Bauer View Post

      I think that the quality of the backlinks is becoming more and more important, so not the quantity of the links, but the quality.
      One should consider here:
      • Anchor Text
      • In-Depth Link
      • High DA
      Quality of the links has always been important. That's not new.

      And DA has absolutely nothing to do with the quality of a link.
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      • Quality links are Always Important. Always create do follow Link Building in SEO.
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        • Profile picture of the author Kinasa Kimara
          Lets see how web reacts on March 1 no follow update by Google
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  • Profile picture of the author MikeFriedman
    Originally Posted by HazelWong22 View Post

    With paid ads taking up more real estate and zero-click searches being used increasingly by Google, it seems like it's getting harder to rank and get clicks organically.

    One suggestion I came across on how to approach SEO in 2020 is to go omni-channel (i.e. be on multiple channels - Facebook, Twitter, LinkedIn, YouTube, Podcasts, etc). And part of this strategy is to repurpose content so that you can distribute across all of these platforms.

    E.g. Take a video and turn it into audio files for podcasts. Then create blogposts from these podcasts.

    Besides this suggestion, what other SEO strategies do you think would work in 2020?

    Omni-channel marketing is not an SEO approach. SEO would be a part of an omni-channel marketing approach.

    It's nothing new. Just more BS from gurus trying to invent words to act like they know something nobody else knows.

    Can't beleive people are acting like using multiple channels for advertising and marketing is some unique and new idea.
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    • Profile picture of the author HazelWong22
      Good point you made. Do you have any trusted SEO resources you would recommend?
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      • Profile picture of the author DABK
        You can learn a lot about SEO at backlinko.com.

        Originally Posted by HazelWong22 View Post

        Good point you made. Do you have any trusted SEO resources you would recommend?
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        • Profile picture of the author MikeFriedman
          Originally Posted by DABK View Post

          You can learn a lot about SEO at backlinko.com.
          At one time I would say that was true. Now, for the most part, it is all Neil Patelish, clickbaity nonsense.
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          • Profile picture of the author DABK
            You are right, but you can look at older stuff.

            As to Patel, you are right and looking at old stuff does not help.

            Originally Posted by MikeFriedman View Post

            At one time I would say that was true. Now, for the most part, it is all Neil Patelish, clickbaity nonsense.
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  • Profile picture of the author KylieSweet
    OP is just promoting the omni channel which has nothing to do with SEO and like the other members stated there is nothing new about the OP's thread.
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  • I think Content creation and blog writing are a more effective way to increase SEO in 2020, In my personal opinion google my business is more important for local searches add more posts in google my business is helping the ranking.
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  • Profile picture of the author mudassar450
    Death of SEO means the Death of Google & other search engines that seems to be not possible. Technologies emerge but do not die. So it is possible that we will see new SEO techniques with the advent of the latest Google Updates in the future but there always remain the need for SEO. So update yourself with the latest SEO trends and techniques and you will remain IN in the whole SEO game
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  • Profile picture of the author mikest4u
    In My Opinion SEO would not change a lot in 2020 and basic principles remains the same.. While some new approaches like optimizing websites against Voice search, using unique and fresh content, optimize website speed can improve your website performance among leading search engines...
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  • Profile picture of the author outreachpanda
    Voice Search pal.
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  • Profile picture of the author James179
    As Google Algorithm brings a challenge for all SEO Expert it's the best time to check the best SEO Skills. As the current update came into existence the trends of SEO in 2019, The SEO in 2020 is completely going to change. Lots of New Techniques you have to follow like

    1. SHOW YOUR ONLINE PRESENCE IN GOOGLE SSERP | SPECIALLY THE COMING TRENDS OF SPEAKING
    2. SPEED UP YOUR WEBSITE BY HOSTING HTML FILES FROM CDN OR HTML/ 3

    and many more soon I am going to post this topic in Detail. As my purpose of joining this platform to share as much as content possible.
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  • Profile picture of the author Subho D
    Online Competitions are increasing day by day. It's time to think about your content marketing strategy to improve your SEO. You must know what SEO trends are important in 2020 so that you can update your online business accordingly. Here's what you should know for 2020.

    • Optimize your website with voice search.
    • Mobile UX Will Define Your Rankings.
    • Improve your page load speed.
    • Optimize Content for Semantic Search and Search Intent.
    • CTR and Dwell time will matter even more to the success of your SEO efforts.
    • Write high-quality optimize content.
    • Learn how AI is using in Google Search.
    • Use various Channels for Marketing.

    Implementing these aspects of SEO on your website you will get a huge change in your business. Learn all of these properly and you will get more trends. If you have any questions, please leave a comment below.
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  • The mantra of 2020 Quality over Quantity. Which means it does not matter how many backlinks you are going to do in a day. it is all about how quality is that.
    • Guest post
    • Infographic
    • WEB 2.0

    Currently, This is the strategy I am using for Knockdigital, and learningdude
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  • Profile picture of the author glmmstf57
    [DELETED]
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    • Profile picture of the author DABK
      So? Don't you use words when you search by speaking into your machine?


      Originally Posted by outreachpanda View Post

      Voice Search pal.
      Originally Posted by glmmstf57 View Post

      Hello, warriors, thank you for your question. Next year its biggest change to SEO is about to increase voice search. Consider these statistics: 31% of smartphone users worldwide use voice technology at least once a week. 50% of all online searches will be voice-based by 2020.

      Best of regard's
      Golam Mostafa.
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  • Profile picture of the author Blakers1
    Here's what's going to change...all the posts on the Internet ranking for any keyword related to 'SEO in 2019' will have their meta titles updated to read 'in 2020' instead.
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  • Profile picture of the author stevenclarks
    Only valubale content marketing forum,blog,guest blogging, or traffic resource
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  • Profile picture of the author dave_hermansen
    We get this post every year. Is it too early to post one asking how it will change in 2021 yet?

    As the people who know what they are talking about on this thread suggest, it won't. In fact, whitehat SEO has changed very little in the last decade (or longer). The only thing that has changed is each year, more and more nefarious tactics stop working.
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  • Profile picture of the author aarathi s
    The main change going to happen in 2020 is Voice search. According to statistics, the ratio of voice search users are increasing so it will also affect the SEO methods
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    • Profile picture of the author DABK
      How will voice affect SEO?


      Originally Posted by aarathi s View Post

      The main change going to happen in 2020 is Voice search. According to statistics, the ratio of voice search users are increasing so it will also affect the SEO methods
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  • Next year's biggest change in SEO is the rise of voice search. Remember these statistics: by 2020,
    >>31 percent of smartphone users worldwide will use voice technology at least once a week.
    >>55 percent of us house holds will have a smart speaker by 2022
    >>50 percent of all online searches will be voice-based by 2020. You are supposed to be. For voice search on a mobile or laptop, making the links appear on Google's first search results page is still good enough. But it's not enough on a smart speaker.

    If you are not yet concerned, let me lay it down for you: only one search result will matter if voice search overtakes text search. You're going to lose, big time, if it's not you.
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  • Profile picture of the author MikeFriedman
    Originally Posted by aarathi s View Post

    The main change going to happen in 2020 is Voice search. According to statistics, the ratio of voice search users are increasing so it will also affect the SEO methods
    Voice is not changing SEO. That is BS. People have been spouting that nonsense for 3-4 years now.
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  • Profile picture of the author jimmy adam
    SEO is a rapidly-changing environment, and by 2020, a lot will change. You'll also need to change your on-page SEO, as voice searches reply in voice and not text links. Organic search may start to incorporate even more social signals, but more focus should be put on the content experience.
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  • Profile picture of the author codyhay
    I guess SEO in 2020 will not change a lot since old techniques will go on. Although as Google is changing its search algorithms more often so there may be chances of sites with poor quality to loose further ranking in the upcoming year. Rest we can only guess!!
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  • Profile picture of the author Ellen Begay
    SEO dynamically works. Something Stay as same in 2020 but Something new advantages for the user. like the Zero-click searches.it means if user search queries than google show the direct result to the user, without them having to click away anywhere.

    Local SEO changes zero-click searches are local search for which the results are shown on the SERP itself, in Local Packs, a single Local Pack takes up as much space as an entire SERP shown to a user.
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  • Profile picture of the author Bill Mr
    As I personally do seo 3 years, Google SEO 2020 will give priority to the website content content most realistic, quality content and the display of content easy to read, meaningful for readers.
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  • Profile picture of the author spartan14
    Well in my case i think the best its hard work and consistency even if its very paintful .Make one quality blog post everyday for 1 year and the tou eill dont need any backlinks or anything else .The content its always king
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  • Profile picture of the author buildsworthseo
    Creating quality links from high DA Websites and Guest Posting these two strategies always work in SEO, and I think this will continue in 2020 also.
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  • when finished 2019 years. then you change 2019 to 2020. you can good result
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  • Profile picture of the author mikest4u
    Well In my opinion in 2020 SEO wont't change a lot, You must follow the basic principles of Search Engine Optimization best practices. Focus on Quality Content, Generate Qualitative Backlinks. Optimize your on Page as per Webmaster Guidelines. Promote your website in Top Social Media Platforms.
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  • Profile picture of the author sumanbeltech
    I think content will be king with better UX/UI or some quality back link in High DA website
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  • Profile picture of the author praetserge
    seo is irrelevant nowadays.
    if you have engaging and viral content you don't need seo.
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    • Profile picture of the author Janice Sperry
      Originally Posted by praetserge View Post

      seo is irrelevant nowadays.
      if you have engaging and viral content you don't need seo.
      If SEO is irrelevant why have you commented in at least 4 threads in this section? Why would someone that believes SEO is irrelevant even visit the SEO section?

      SEO is just as relevant now as it has always been. If you know what you are doing you can Optimize and get a ton of traffic that you would not ever get no matter how great your content is. In most of the competitive niches anyway. Even the most meager on and off page efforts may increase your traffic 10-20% for some keywords. That is not irrelevant.
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    • Profile picture of the author MikeFriedman
      Originally Posted by praetserge View Post

      seo is irrelevant nowadays.
      if you have engaging and viral content you don't need seo.
      That's just flat out stupid.
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  • Profile picture of the author Jeffery
    Has anyone noticed that a lot of new websites are placing light grey fonts on white backgrounds? Personally, I can't read the content, so I bolt. Betcha a lot of visitors also bolt.


    I see a lot of new warrior websites and the text is the same. Betch the bounce rate is high.


    Often we see threads where the Original Poster is new to marketing and builds a website that has been online for approximately 90 days. They have decent organic traffic, relative and contextual content, etc., but no opt-ins and a high bounce rate. I wonder why? Yep, the font thing.
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    • Profile picture of the author MikeFriedman
      Originally Posted by Jeffery View Post

      Has anyone noticed that a lot of new websites are placing light grey fonts on white backgrounds? Personally, I can't read the content, so I bolt. Betcha a lot of visitors also bolt.


      I see a lot of new warrior websites and the text is the same. Betch the bounce rate is high.


      Often we see threads where the Original Poster is new to marketing and builds a website that has been online for approximately 90 days. They have decent organic traffic, relative and contextual content, etc., but no opt-ins and a high bounce rate. I wonder why? Yep, the font thing.

      It's actually far better for your eyes than black text.
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  • Profile picture of the author savidge4
    Originally Posted by HazelWong22 View Post

    With paid ads taking up more real estate and zero-click searches being used increasingly by Google, it seems like it's getting harder to rank and get clicks organically.
    Ads may be taking more and more space, but the data suggests that Organic search out performs "Ads" as in 5 to 1 and maybe a bit more ( ads account for 3% and Organic accounts for 18% ) And I suggests that its not "Harder" you simply have to be "Smarter" in your SEO approach.

    Originally Posted by HazelWong22 View Post

    One suggestion I came across on how to approach SEO in 2020 is to go omni-channel (i.e. be on multiple channels - Facebook, Twitter, LinkedIn, YouTube, Podcasts, etc). And part of this strategy is to repurpose content so that you can distribute across all of these platforms.
    This would be what I would consider a "Marketing" approach and NOT an SEO one. YES you want to create multiple avenues of traffic. But you have to keep in mind that each and every platform has its strengths and weakness's, as well as a more targetable audience. So creating a single piece of content ( like a blog post ) and throwing it across all of the platforms simply does not work. You can direct traffic to the blog post, but how that looks on each platform needs to reflect the user interest based on platform vs your narrow interest of getting traffic to your post.

    Originally Posted by HazelWong22 View Post

    E.g. Take a video and turn it into audio files for podcasts. Then create blogposts from these podcasts.
    Yes this makes sense... but you have to keep in mind that what you may say in a "video" is NOT what you might say in an audio file. IE using a graphic as a visual example of what you are talking about does great on video.. and obviously would be lacking with audio.

    Originally Posted by HazelWong22 View Post

    Besides this suggestion, what other SEO strategies do you think would work in 2020?
    Again I do not consider this an SEO strategy.. more so a "Marketing" strategy. In terms of SEO its more and more about the context and intent of the end user and matching THAT vs some broad topic.

    Taking a topic like "Forex", The term "Forex" is going to provide you with very little to no gains in term of getting listed in search... its not that it wont/cant happen... just not starting out. Take a term like "how to trade forex with $100" and you all of the sudden have a decreased amount of competition, and greater possibility of creating a collection of content that will rank. AND you are now at the lower end of the spectrum of people in terms of financial backing.

    If you are selling a "How to trade Forex" product... a target audience of low startup capital would be a good place to start. providing content on how to trade with smaller investment - alongside a forex trading tool makes sense, no?
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  • Profile picture of the author channaka
    Good point. If you think this will happen or you got a signal from someone else?/
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  • Profile picture of the author toysoldier80
    I think writing and creating great content will be mainstay in 2020 as with past years. I bet they will continue to crack down on paid links.

    Hopefully they will relieve some of the rules and level the playing field for people with less money. They should allow people and companies who work hard to rank higher in the search engines.

    Google and Bing have the power to change the world and they should use it.
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  • Profile picture of the author codyhay
    I guess nothing would change that way, beside the improvement in voice based keyword optimization, ASO.
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  • Profile picture of the author mlmsoft
    AI Implements
    Post cast
    voice search
    AMP
    Micro niche
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  • Profile picture of the author innateseo
    I read somewhere that organic listings still account for 80% of clicks.

    I believe SEO is becoming for video based, and more mobile compatible.

    As far as strategies go, focusing more on the appearance of pages and less on optimization factors.

    Another strategy would be just keeping an eye on up and coming websites, and try to establish back-links or a profile on them.
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  • Profile picture of the author Beginnersblog
    According to Backlinko and all other TOP SEO experts, this is how SEO 2020 is going to be like: -
    • OVERALL PAGE QUALITY
    • FEATURED SNIPPET
    • KEEP 'USER INTENT' & 'SEARCH INTENT' IN MIND
    • VOICE SEARCH OPTIMIZATION
    • VIDEO & VISUALS
    • DON'T IGNORE BACKLINKS
    • OPTIMIZE FOR MOBILE
    • SECURE CONNECTION
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    • Profile picture of the author Blakers1
      We're almost a month into the year, so here's my thoughts on 2020 so far:

      1 - Demand seems to be great this year when it comes to small/midsize businesses looking for SEO services.

      2 - Data-driven on-page SEO tools are a an insane advantage for anyone whose figured out how to use them effectively. PoP/CORA/Surfer and a few other tools make it possible to teach someone effective SEO tactics rapidly.

      3 - Links are still #1 on our list of priorities and diversity is key.
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    • Profile picture of the author jackanderson96
      I can't see voice search taking over but I can see it increasing, especially with all the smart devices that are connected to Google.
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    • Profile picture of the author MikeFriedman
      Originally Posted by mikest4u View Post

      In My Opinion SEO would not change a lot in 2020 and basic principles remains the same.. While some new approaches like optimizing websites against Voice search, using unique and fresh content, optimize website speed can improve your website performance among leading search engines...
      Originally Posted by outreachpanda View Post

      Voice Search pal.
      Originally Posted by Subho D View Post

      Online Competitions are increasing day by day. It's time to think about your content marketing strategy to improve your SEO. You must know what SEO trends are important in 2020 so that you can update your online business accordingly. Here's what you should know for 2020.

      • Optimize your website with voice search.
      • Mobile UX Will Define Your Rankings.
      • Improve your page load speed.
      • Optimize Content for Semantic Search and Search Intent.
      • CTR and Dwell time will matter even more to the success of your SEO efforts.
      • Write high-quality optimize content.
      • Learn how AI is using in Google Search.
      • Use various Channels for Marketing.

      Implementing these aspects of SEO on your website you will get a huge change in your business. Learn all of these properly and you will get more trends. If you have any questions, please leave a comment below.
      Originally Posted by aarathi s View Post

      The main change going to happen in 2020 is Voice search. According to statistics, the ratio of voice search users are increasing so it will also affect the SEO methods
      Originally Posted by muscatbrillmindz View Post

      Next year's biggest change in SEO is the rise of voice search. Remember these statistics: by 2020,
      >>31 percent of smartphone users worldwide will use voice technology at least once a week.
      >>55 percent of us house holds will have a smart speaker by 2022
      >>50 percent of all online searches will be voice-based by 2020. You are supposed to be. For voice search on a mobile or laptop, making the links appear on Google's first search results page is still good enough. But it's not enough on a smart speaker.

      If you are not yet concerned, let me lay it down for you: only one search result will matter if voice search overtakes text search. You're going to lose, big time, if it's not you.
      Originally Posted by codyhay View Post

      I guess nothing would change that way, beside the improvement in voice based keyword optimization, ASO.
      Originally Posted by mlmsoft View Post

      AI Implements
      Post cast
      voice search
      AMP
      Micro niche
      Originally Posted by nikitacod View Post

      The biggest change to SEO next year is going to be the growth of voice search. Consider these statistics:

      31% of smartphone users worldwide use voice technology at least once a week
      50% of all online searches will be voice-based by 2020
      55% of U.S. households will have a smart speaker by 2022
      Originally Posted by Akshay KP View Post

      The biggest change to SEO that is going to happen in 2020 is voice search growth. Around 50% of searches will be voice-based. At least once in a week, 31% of smartphone users around the world use voice technology.
      Originally Posted by nina789 View Post

      SEO is the king of the digital marketing market and the quality traffic you get is only through SEO, and being a pull strategy it works best for conversions and leads. Algorithm changes every now and then and ranking too fluctuates. Usually, SEO requires a minimum of 3 months' effort to get a top ranking on SERP. There are many freelancers and digital marketing agencies who ll help you and make use of these Seo strategies.

      Here are the SEO strategies one should look upon in 2020
      - One should focus on snippets, as people get the exact answer for what are they looking then there are maximum chances that they would click.
      - Influencer marketing would help you to get the organic traffic
      - One should have a secured website
      - One should optimize their content for voice search
      - Your site should be mobile-friendly
      - High-quality content should be published if one wants to rank
      - One should be present in different search engine as well

      These are the tips & strategies one should know and work upon to rank top in 2020.
      Originally Posted by ankushkohli View Post

      I think that Following SEO factors will change in 2020:
      1. Google Featured Snippet
      2. Voice search
      3. Hyperlocal results
      4. Engaging content
      5. User experience
      Originally Posted by techarchsoftwares View Post

      1. Optimize your website voice search.
      2. The site would be user-friendly.
      3. Content must be unique and easy to understandable to users.
      Originally Posted by ezrankings View Post

      The most changing will be in 2020 is a voice search optimization. So we should optimize your website on long-tail keyword and focus to provide more answers to the question.
      Originally Posted by andymacwan View Post

      SEO factors will change in 2020:

      Hyperlocal Results
      Voice Search
      High-Quality and Optimized Content
      UX & Technical SEO
      Focus on Visibility
      Originally Posted by swaroop1 View Post

      The biggest change to SEO next year is going to be the growth of voice search. Consider these statistics: 31% of smartphone users worldwide use voice technology at least once a week. 50% of all online searches will be voice-based by 2020
      Originally Posted by jackanderson96 View Post

      I can't see voice search taking over but I can see it increasing, especially with all the smart devices that are connected to Google.
      Originally Posted by Perfectds12 View Post

      The biggest change to SEO next year is going to be the growth of voice search. Consider these statistics: 31% of smartphone users worldwide use voice technology at least once a week. 50% of all online searches will be voice-based by 2020.
      Originally Posted by cbsalliance View Post

      The biggest change to SEO next year is going to be the growth of voice search. Consider these statistics: 31% of smartphone users worldwide use voice technology at least once a week. 50% of all online searches will be voice-based by 2020

      And here is how you identify people you should not bother listening to on the topic of SEO.

      People have been spouting this same bullshit for five years now.
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      • Profile picture of the author myob
        Originally Posted by MikeFriedman View Post

        People have been spouting this same bullshit for five years now.
        This "bullshit" is happening now. Between Alexa and Google Home, there are approximately 50 million devices in the US alone. As much as twice that are Siri assistant enabled.

        Five years ago, Google CEO Sundar Pichai announced during his Google I/O keynote that 20 percent of queries on Android devices are voice searches.

        Ok Google, voice search has also become an integral part of all Apple devices in its voice assistant Siri.

        The use of voice-control technology has become mainstream and is rapidly growing worldwide. It is also finding its way into a host of everyday devices, including cars, wearables, smart TVs, appliances and other connected gadgets.
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        • Profile picture of the author MikeFriedman
          Originally Posted by myob View Post

          This "bullshit" is happening now. Between Alexa and Google Home, there are approximately 50 million devices in the US alone. As much as twice that are Siri assistant enabled.

          Five years ago, Google CEO Sundar Pichai announced during his Google I/O keynote that 20 percent of queries on Android devices are voice searches.

          Ok Google, voice search has also become an integral part of all Apple devices in its voice assistant Siri.

          The use of voice-control technology has become mainstream and is rapidly growing worldwide. It is also finding its way into a host of everyday devices, including cars, wearables, smart TVs, appliances and other connected gadgets.
          It's bullshit.

          I'm not saying people do not use voice search. I'm saying there is nothing special to do for "voice search".

          Instead of typing "how to paint a fence" into their browser people are saying "how to paint a fence" to their device. And then they get the same results.

          That's what the majority of "voice searches" are.
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          • Profile picture of the author myob
            Originally Posted by MikeFriedman View Post

            I'm not saying people do not use voice search. I'm saying there is nothing special to do for "voice search".
            Using best practices in SEO are becoming more essential because voice search is on the rise. Voice search is not only faster than traditional methods of searching for a query, it is also a lot easier. This is what makes it the number one reason for people adopting the trend.

            We already see differences in traditional search engine results from using a desktop or laptop and a mobile device. Many websites are not optimized for mobile devices. For example, try typing in directions to a location using a laptop and mobile phone.

            The SEO landscape continues to evolve. Those who are not using the latest in semantic language, snippets, and markup techniques will be left behind, as we already see in the mobile phone searches. The built in tags for schema microdata has been around for years in anticipation of Google's hummingbird algorithm update in 2017. Google prefers short, concise answers to voice search queries.

            Not only is content targeting long tail keywords still important, question keywords should also be targeted. Voice search queries often contain a lot of question words like how, what, when, why, where. Relevant content in conversational tone will become the standard in SEO. Writing with a standard reading level helps in ranking content. Use CSS3 and HTML5 frameworks given that they load mobile web pages quickly.

            In the era of voice search, where the competition will only get tougher, marketers and SEO's should make it a habit of optimizing their content for voice search. This best practice will help you get better rankings for voice searches and increase your organic reach.

            "The destiny of Google's search engine is to become that Star Trek computer, and that's what we are building."
            - Amit Singhal, former Google VP (2013)
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            • Profile picture of the author MikeFriedman
              Originally Posted by myob View Post

              Using best practices in SEO are becoming more essential because voice search is on the rise. Voice search is not only faster than traditional methods of searching for a query, it is also a lot easier. This is what makes it the number one reason for people adopting the trend.

              We already see differences in traditional search engine results from using a desktop or laptop and a mobile device. Many websites are not optimized for mobile devices. For example, try typing in directions to a location using a laptop and mobile phone.

              The SEO landscape continues to evolve. Those who are not using the latest in semantic language, snippets, and markup techniques will be left behind, as we already see in the mobile phone searches. The built in tags for schema microdata has been around for years in anticipation of Google's hummingbird algorithm update in 2017. Google prefers short, concise answers to voice search queries.

              Not only is content targeting long tail keywords still important, question keywords should also be targeted. Voice search queries often contain a lot of question words like how, what, when, why, where. Relevant content in conversational tone will become the standard in SEO. Writing with a standard reading level helps in ranking content. Use CSS3 and HTML5 frameworks given that they load mobile web pages quickly.

              In the era of voice search, where the competition will only get tougher, marketers and SEO's should make it a habit of optimizing their content for voice search. This best practice will help you get better rankings for voice searches and increase your organic reach.

              "The destiny of Google's search engine is to become that Star Trek computer, and that's what we are building."
              - Amit Singhal, former Google VP (2013)

              And this is why I say that anyone saying you have to prepare for voice search is full of shit and has no idea what they are talking about.

              None of that stuff is new. It's all stuff most of us SEOs have been doing for years. Apparently a lot of people just weren't paying attention to what has been going on in the industry.

              As an example, we have been targeting searches that ask a question since like 2003 because people have always searched that way. Voice search did not change that.

              Here is the rub though. Nobody has any idea if their site is doing well for voice search or if it has benefited from voice searches or not. There is no way to track it.
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  • Profile picture of the author krishan1982
    nothing changes first finish 2019 currently first https as well good content nature back link good relevant website good for rankling
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  • Profile picture of the author surfer30
    Quality is better than quantity. Write one single high quality article every Monday. and promote it on several platforms, build backlinks for it and guest post once a week.
    That's 12 high quality articles in your blog and 12 guest posts on trafficked sites. Your website goes crazy for SERP ranking.
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  • Profile picture of the author pheonix44
    I think social media and duration of time spent on your site will become bigger and bigger. These days people have so many options for their attention that if they take simple actions for your benefit or stay on your pages for more than a few minutes then they really like what they see.
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  • Profile picture of the author Chris30K
    Content creation and branding are more important now than ever.
    Signature

    Chic Fil A > McDonald's

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  • Profile picture of the author peter stark
    Well, I think we have to focus on long-tail keyword, Phrases or intent-based searches that's what Google wants us to do and that is what End user wants from the sources that they give the exact, accurate and simple solution for there queries.
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  • What ever best practices that had worked for SEO in the past will work for SEO today.

    Personally the exact best practice search engine optimization methods, I've used five years ago to rank in 1st position in SERPS, are still relevant and working today.

    So the year 2020 won't see much change for what's best practice for SEO. If you are highly skilled in SEO, you'll know that not much has changed in search engine optimization in the past ten years. The websites you buy quality backlinks from may have changed, but the concept of getting high quality backlinks for a good position in SERPS hasn't changed.

    So having a profile on multiple social media platforms may influence your prospects perception of you, but it might not get you ranking better in SERPS.

    Study SEO and master the craft, and you won't have to worry about what new SEO trends are going to be working for you in 2020.
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  • Profile picture of the author nikitacod
    The biggest change to SEO next year is going to be the growth of voice search. Consider these statistics:

    31% of smartphone users worldwide use voice technology at least once a week
    50% of all online searches will be voice-based by 2020
    55% of U.S. households will have a smart speaker by 2022
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  • Profile picture of the author Akshay KP
    The biggest change to SEO that is going to happen in 2020 is voice search growth. Around 50% of searches will be voice-based. At least once in a week, 31% of smartphone users around the world use voice technology.
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  • Better onpage analysis & content marketing will be top strategy for getting top rank in SERPs.
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  • Profile picture of the author pramodtapu
    SEO keeps changing day by day.Brand promotion,Anchor text ratio,Mobile First Indexing.
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  • Profile picture of the author Rachel Maddow
    Quilty of Backlinks is most important In OFF page SEO.
    But your point is Good.
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  • Profile picture of the author nina789
    SEO is the king of the digital marketing market and the quality traffic you get is only through SEO, and being a pull strategy it works best for conversions and leads. Algorithm changes every now and then and ranking too fluctuates. Usually, SEO requires a minimum of 3 months' effort to get a top ranking on SERP. There are many freelancers and digital marketing agencies who ll help you and make use of these Seo strategies.

    Here are the SEO strategies one should look upon in 2020
    - One should focus on snippets, as people get the exact answer for what are they looking then there are maximum chances that they would click.
    - Influencer marketing would help you to get the organic traffic
    - One should have a secured website
    - One should optimize their content for voice search
    - Your site should be mobile-friendly
    - High-quality content should be published if one wants to rank
    - One should be present in different search engine as well

    These are the tips & strategies one should know and work upon to rank top in 2020.
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  • Profile picture of the author ankushkohli
    I think that Following SEO factors will change in 2020:
    1. Google Featured Snippet
    2. Voice search
    3. Hyperlocal results
    4. Engaging content
    5. User experience
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  • Profile picture of the author zk7554
    yes Podcasts i remember that
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  • Profile picture of the author obysolutions
    SEO stand for Search Engine Optimization it's important for digital marketers, website owners and brands of all sizes because, in a nutshell, it allows your site to appear in the search results when someone types or speaks a query for which you have an answer or solutions. In other words, the share of organic search results will continue to gradually decline as more ads rule the SERPs. it's increases a website's visibility in the SERPs which leads to more organic traffic to your website.
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  • 1. Optimize your website voice search.
    2. The site would be user-friendly.
    3. Content must be unique and easy to understandable to users.
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  • Profile picture of the author ezrankings
    The most changing will be in 2020 is a voice search optimization. So we should optimize your website on long-tail keyword and focus to provide more answers to the question.
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  • Profile picture of the author andymacwan
    SEO factors will change in 2020:

    Hyperlocal Results
    Voice Search
    High-Quality and Optimized Content
    UX & Technical SEO
    Focus on Visibility
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  • Profile picture of the author Medon
    I don't think there is anything that will change in as far as SEO is concerned. To me, all the necessary changes have been made what remains is just perfecting what is existing.
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  • Profile picture of the author swaroop1
    Banned
    The biggest change to SEO next year is going to be the growth of voice search. Consider these statistics: 31% of smartphone users worldwide use voice technology at least once a week. 50% of all online searches will be voice-based by 2020
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    • Profile picture of the author Jeffery
      Originally Posted by swaroop1 View Post

      31% of smartphone users worldwide use voice technology at least once a week.
      Your stats are correct, but the stats are somewhat misleading in that 31% of smartphone users worldwide use voice technology at least once a week, but what are the smartphone users searching for? Weather? Restaurants? Information? eCommerce?

      Once we marketers know what the 31% are searching for then we can identify the "search intent" and attempt to "fill/meet the search intent."

      Originally Posted by swaroop1 View Post

      50% of all online searches will be voice-based by 2020
      Break that down by country, state, town, search intent etc. and I know for a fact that the percentage of searches that qualify for the typical online marketer are really only about 10% and of that 10% only 3% of online marketers will target the 10%.
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      In the minute it took me to write this post.. someone died of Covid 19. RIP.
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  • Profile picture of the author Mamnun Khan
    Obey Google's Rules and SEO according to Google's Rules.
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  • Now SEO - Keyword ranking Improvement + Leads generation + Sales + Improve Business brand visibility + Content is the King
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  • Now, Google is aiming to be the end destination of its users' journeys. This, more than anything, defines major SEO trends for 2020. The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc
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  • Profile picture of the author Medon
    Guest posts and remaining active on forums and social media will still get you some traffic.
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  • Profile picture of the author evertdaygadget
    true but organic traffic is most important every website
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    • Profile picture of the author Abu Salim
      Hi, can you let me know is there any use of nofollow links?
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  • Profile picture of the author evertdaygadget
    of course no-follow links mainly used to build ratio. suppose you are crate 100 back-links. in 100 back-links you should build a ratio. you crated this type ratio 70 do-follow and 30 no-follow. when you crated this type back-links then search algorithm will know that you are legally crated back-link and they you give rank.
    I hope you read carefully and solve your problem.Thank you
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  • Profile picture of the author sneha Sethi
    SEO is a rapidly-changing environment, and by 2020, a lot will change. ... You'll also need to change your on-page SEO, as voice searches reply in voice and not text links. Organic search may start to incorporate even more social signals, but more focus should be put on the content experience
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  • Profile picture of the author zainsultan
    Google likes quality, not quantity. Create quality backlinks with good and unique content. You will find amazing results.
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  • Profile picture of the author Perfectds12
    The biggest change to SEO next year is going to be the growth of voice search. Consider these statistics: 31% of smartphone users worldwide use voice technology at least once a week. 50% of all online searches will be voice-based by 2020.
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  • Profile picture of the author Philip67
    I heard that a new Bert algorithm has recently appeared and it can kill SEO
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    • Profile picture of the author Jeffery
      Originally Posted by Philip67 View Post

      I heard that a new Bert algorithm has recently appeared and it can kill SEO

      Recent? Where did you hear that? Got a link?


      The only serious update on record is Oct. 2019. That is not recent.
      Signature
      In the minute it took me to write this post.. someone died of Covid 19. RIP.
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  • Profile picture of the author Medon
    I just want to comment o the part of re purposing content so that it can be distributed on the social media. this is wrong. It will not work since the audiences differ from site to site. A post that will trend on facebook will be considered spammy on Tik Tok
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  • Profile picture of the author cbsalliance
    The biggest change to SEO next year is going to be the growth of voice search. Consider these statistics: 31% of smartphone users worldwide use voice technology at least once a week. 50% of all online searches will be voice-based by 2020
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  • Profile picture of the author ozstylo
    Google is aiming to be the end destination of their users' journeys. This, more than anything, defines major SEO trends for 2020. The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc.
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  • Profile picture of the author techguruseo
    2020 is horrible for SEO, all rankings are gone. Those keywords which are on 1st page are now on 2nd and 3rd page. All this due to Coronavirus lockdown. Most business is shutdown.
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  • Profile picture of the author Janvi Arora
    According to the Google's update and Google snippet history, you have to consider below activities to make future proof SEO for better visibility in search engine.

    Google My Business (For Local Businesses)
    Rich Snippet
    Keyword Rich Content
    Maintain Anchor Text Cloud
    Links from Different Referring Domain
    Links from Quality + Relevant Sites
    Signature

    Want to Future-Proof Your Online Business? Make Your Website SEO Friendly. Click here -> https://www.radon-media.com/services...-optimization/

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    • Profile picture of the author Jeffery
      Originally Posted by Janvi Arora View Post

      According to the Google's update and Google snippet history, you have to consider below activities to make future proof SEO for better visibility in search engine.

      Google My Business (For Local Businesses)
      Rich Snippet
      Keyword Rich Content
      Maintain Anchor Text Cloud
      Links from Different Referring Domain
      Links from Quality + Relevant Sites

      Google's update pertaining to Maintain Anchor Text Cloud? Got a link?
      Signature
      In the minute it took me to write this post.. someone died of Covid 19. RIP.
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  • Profile picture of the author LawrenceNetto
    Video marketing would be a great choice. It's getting better and the most demanding for retail, pharma, b2C and others. Moreover, personalized videos can bring more conversions as compared to PPC.
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  • Profile picture of the author Jeffery
    The question is...

    How will SEO change in 2020?

    Mike is right. Everyone that says Voice Search is SEO and will change in 2020 is wrong. Period.

    As previously discussed Voice Search has been around for a very long time, so that is not a change. Do more and more people and more and more devices use Voice Search from year to year to year? People reach an age where they are able to speak and speak into more and more and more devices. The population increases from year to year to year. So, Voice Search is on the rise and.. I wonder why?
    Signature
    In the minute it took me to write this post.. someone died of Covid 19. RIP.
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    • Profile picture of the author Jeffery
      Originally Posted by rahultheoffp View Post

      In 2020, I feel that posting content with media (Images, Videos or Sounds), has become a trend. Nobody takes much interest in an article if there's not videos or images to make things clear.
      The question is "How will SEO change in 2020?" Everything you pointed is not a change regarding SEO.

      Originally Posted by DABK View Post

      Correction: Nobody takes much interest in an article that doesn't contain info their looking for in an easy to ready format / language.
      ^ This ^
      In terms of SEO, rahultheoffp, implementing SEO to cover User Intent is more important to SEO compared to past years because Google SEO is presently more focused on User Intent.
      Signature
      In the minute it took me to write this post.. someone died of Covid 19. RIP.
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  • Profile picture of the author Medon
    Originally Posted by HazelWong22 View Post

    With paid ads taking up more real estate and zero-click searches being used increasingly by Google, it seems like it's getting harder to rank and get clicks organically.

    One suggestion I came across on how to approach SEO in 2020 is to go omni-channel (i.e. be on multiple channels - Facebook, Twitter, LinkedIn, YouTube, Podcasts, etc). And part of this strategy is to repurpose content so that you can distribute across all of these platforms.

    E.g. Take a video and turn it into audio files for podcasts. Then create blogposts from these podcasts.

    Besides this suggestion, what other SEO strategies do you think would work in 2020?
    Sure, video is getting more favors from google.I have seen people convert speeches and even lectures to audio-video
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  • Profile picture of the author brucelee2020
    From Google SEO, voice search has become more popular.
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  • Profile picture of the author Medon
    Originally Posted by HazelWong22 View Post

    With paid ads taking up more real estate and zero-click searches being used increasingly by Google, it seems like it's getting harder to rank and get clicks organically.

    One suggestion I came across on how to approach SEO in 2020 is to go omni-channel (i.e. be on multiple channels - Facebook, Twitter, LinkedIn, YouTube, Podcasts, etc). And part of this strategy is to repurpose content so that you can distribute across all of these platforms.

    E.g. Take a video and turn it into audio files for podcasts. Then create blogposts from these podcasts.

    Besides this suggestion, what other SEO strategies do you think would work in 2020?

    Re purposing content is the word. At least everyone who cares about SEO is doing it. A lot of content is being converted into videos and distributed to a number of social media platforms.
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  • Profile picture of the author @Jennifer
    seo doesn't change their algoritms change. when google catch same tricks to rank a website on serop without having a valuable and informative content and google analysis that all peoples already find the easy trick and with this they also hit google algorithm legally than google update their algorithms.
    AS same in 2020 google publish a core update where he give priority to a valuable content, but it doesn't have to mean that now SEO does not work.
    still you have to optimize your content otherwise you can't rank on the google
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  • Profile picture of the author buildsworthseo
    Omani Channel is an old practice of SEO. In 2020 we should focus on content. keep updating the content.
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  • Profile picture of the author peerke
    In 2021 google will implement google page experience in their algorithm, I know this is still far away but i'm already updating websites to create the best experience
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  • Profile picture of the author SalimSheikh
    The biggest change to SEO next year is going to be the growth of voice search. Consider these statistics: 31% of smartphone users worldwide use voice technology at least once a week. 50% of all online searches will be voice-based by 2020
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  • Profile picture of the author Freya Henry
    Banned
    [DELETED]
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    • Profile picture of the author MikeFriedman
      Originally Posted by SalimSheikh View Post

      The biggest change to SEO next year is going to be the growth of voice search. Consider these statistics: 31% of smartphone users worldwide use voice technology at least once a week. 50% of all online searches will be voice-based by 2020
      Originally Posted by Freya Henry View Post

      The greatest change to SEO one year from now will be the development of voice search. Think about these insights: 31% of cell phone clients overall use voice innovation in any event once per week. half of every single online inquiry will be voice-based by 2020.
      If GIFS were allowed on the forum, this is where a giant facepalm one would go.

      You obviously did not read one bit of this thread.
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  • Profile picture of the author Facebookrecruit22
    One things I have been focusing on is using video to rank as the suggested videos since they often appear around article 3-4 mark for a lot of searches.

    Many people if they have the option to watch rather than read will opt for watching so good to cater to that crowd as well.
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  • Profile picture of the author chane pol
    No big change just Quality content, and the ratio of voice search increases, Google loves QUALITY.
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    • Profile picture of the author DABK
      Google does not love quality.

      Do sone searches and look at tge results on pages 2, 3 13.

      Tell me you do not usually find good quality there, often better than 1, 2 or 3.


      Originally Posted by chane pol View Post

      No big change just Quality content, and the ratio of voice search increases, Google loves QUALITY.
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  • Profile picture of the author rahultheoffp
    In 2020, I feel that posting content with media (Images, Videos or Sounds), has become a trend. Nobody takes much interest in an article if there's not videos or images to make things clear.
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    • Profile picture of the author DABK
      Correction: Nobody takes much interest in an article that doesn't contain info they'relooking for in an easy to ready format / language.


      Originally Posted by rahultheoffp View Post

      In 2020, I feel that posting content with media (Images, Videos or Sounds), has become a trend. Nobody takes much interest in an article if there's not videos or images to make things clear.
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  • Profile picture of the author xeniux
    High quality backlinks, Content that delivers value and ... Google's cute animal

    Those would last for the next century
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    • Profile picture of the author jrgattison
      Originally Posted by xeniux View Post

      High quality backlinks, Content that delivers value and ... Google's cute animal

      Those would last for the next century
      please enlighten me about this google's cute animal?
      Signature
      Kendall "The Awkward Entrepreneur"
      Floors | Tiles | Decks | Concrete
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  • Profile picture of the author Valuehits123
    Because of the voice based searches, questions types of searches will be the important part in seo.
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    • Profile picture of the author DABK
      How will they become important? Asking a question via voice vs via written word is the same... The only thing that's changing (and it has changed before 2020) is Google trying to answer voice with voice.


      So, what will voice do that's new to SEO?


      Originally Posted by Valuehits123 View Post

      Because of the voice based searches, questions types of searches will be the important part in seo.
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