SEO - Still Worth it?

64 replies
  • SEO
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Hi

I am doing my own SEO for years. I go up and down on rankings. But over the past year i have noticed that even if i have the first position for all my relevant keyword, i don`t get a lot of organic traffic. The home page on google is overcrowded with information

4 adword listings
3 maps
Other searches
Wikipedia
SEO

I think people dont go that low on the home page. Any recommendations?

Floor Sanding Dublin
#seo #worth
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  • Profile picture of the author expmrb
    Tell us first, how you are doing your SEO?!


    Then go of against entire SEO industry, that its worth it or not.
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    • Hi

      I do a lot of content, great links, social media, etc. Don`t get me wrong, i have the first position for most of my keywords. But people are not really going down the page to the SEO area. Adwords or maps
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  • Profile picture of the author guyfromnb
    Are you doing review keywords?
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  • I would usually scroll all the way down but anything after the first page is useless I presume.
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    • I am on the maps. I get a decent amount of business from there. But the idea that Google loves content is kind of getting old. My good content keeps me on page 2 because google money making systems are taking over the whole first page
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  • Profile picture of the author strategic seo services
    Banned
    You may not be receiving much organic traffic because perhaps you're targeting keywords that do not have a high monthly search volume. You should research which keywords in your industry receive the most searches and focus on those. Target 10-15 keywords that have at least 1000 searches per month (each), and you should definitely receive a good amount of traffic coming to your site if you rank on the first page for those keywords.
    Also, do you have a Google My Business listing?
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  • Profile picture of the author Alice1234
    Yes Keywords with high search volumes affect the rankings
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  • Profile picture of the author peter stark
    Check for the ways to improve your CTR.
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  • Profile picture of the author MikeFriedman
    Originally Posted by floorsandingdublin View Post

    Hi

    I am doing my own SEO for years. I go up and down on rankings. But over the past year i have noticed that even if i have the first position for all my relevant keyword, i don`t get a lot of organic traffic. The home page on google is overcrowded with information

    4 adword listings
    3 maps
    Other searches
    Wikipedia
    SEO

    I think people dont go that low on the home page. Any recommendations?

    Floor Sanding Dublin
    First of all, nobody searching for 'floor sanding dublin' is clicking on Wikipedia.

    Second, Maps listings are part of SEO and that is where most of the traffic is going to go for a local search like that. If you are not ranking in there, then you really are not ranking.

    Lastly, why would you ask this question when in another thread you just said...

    I post links with content on scoop.it and all the links are being re-posted on facebook, tumblr , list.ly, enetget, etc. SEO works better than ever
    So in one breathe you say SEO works better than ever and in another, you are asking if it is worth it.

    I miss when this place had moderators and stupid threads like this would be trashed.
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    • I am talking about SEO working well in getting the ranking. But SEO does not work well for people ranking 1st because you are too down the page. I can get the first position for most of my keywords, but that 1st position does not seem to bring in work anymore
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      • Profile picture of the author MikeFriedman
        Originally Posted by floorsandingdublin View Post

        I am talking about SEO working well in getting the ranking. But SEO does not work well for people ranking 1st because you are too down the page. I can get the first position for most of my keywords, but that 1st position does not seem to bring in work anymore
        Then stop doing SEO.

        What you are saying is not true. Most of the traffic will go to the maps locations for a local search. Other than that, unless it is a search for like "what is the date today" or something like that where Google will answer with a simple answer box, most of the traffic is still going to the first few organic positions.

        But if you really believe what you are saying, then just stop doing SEO. Focus on something else.
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      • Profile picture of the author Blakers1
        Originally Posted by floorsandingdublin View Post

        I am talking about SEO working well in getting the ranking. But SEO does not work well for people ranking 1st because you are too down the page. I can get the first position for most of my keywords, but that 1st position does not seem to bring in work anymore
        Is it not bringing in work or is it just not bringing in clicks to the site? If it's an issue with not getting any leads, your site may not convert well for some reason. Check Analytics and see how your users behave on the site for clues.

        If it's a problem with not getting clicks, work on your map ranking as others have suggested. Optimize your GMB profile, post frequently and build up citations.
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  • Well, that s what i am thinking, to stop the SEO because the return is not worth it for the amount of work required. I have more or less the same keywords for years. I think the way the google homepage has changed, it does affect the income of most companies.

    Thanks for all your replys
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    • Profile picture of the author mattlaclear
      Originally Posted by floorsandingdublin View Post

      Well, that s what i am thinking, to stop the SEO because the return is not worth it for the amount of work required. I have more or less the same keywords for years. I think the way the google homepage has changed, it does affect the income of most companies.

      Thanks for all your replys
      Let me guess, you have a service to sell under a different account?
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      • Profile picture of the author DABK
        What a strange guess.

        Originally Posted by mattlaclear View Post

        Let me guess, you have a service to sell under a different account?
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  • Profile picture of the author hyperjerkseo
    have you tried:?

    build branding foundation links
    niche relevant guest post
    get a press release
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    • I did a bit of all of it but there is still work to be done. I post a lot of unique articles within my website and i have a covered area for each area that i cover. In fact most of my work comes from local areas
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  • Focus on KW with low competition and good volume and long tail KW. Keep writing blogs about 1500 - 3000 words with high value info. SEO is always the king. What is your main focus for doing SEO - to get leads or to do brand awareness?
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  • Profile picture of the author xtrapunch
    Learn about local SEO techniques.

    Though Google asks websites to keep their site content at the top, it does just the opposite for its search results. It shows all other content, such as ads, maps, and partner programs, that it wants above the actual results. As mere mortals, we have to live with it.

    When you want traffic from Google for such location-centric searched, the only way to get some traffic is being right at the top in organic search.

    Map listing has been important for ages now. Being at the top in map pack is very, very important for local search.

    If you do your SEO yourself and have started lagging behind, you should consider updating yourself on the latest in SEO. Things have changed drastically over the years and old techniques often have devastating results. Start implementinng the latest SEO strategies that work. Alternatively, seek expert help.
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  • Profile picture of the author Rida Hashmi
    No, you are absolutely wrong. SEO and digital marketing is the future. People are getting more sales and organic traffic because of SEO. I think the website which is ranked on search engine is of low volume and KD thats why you are not getting any traffic or sale
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  • Profile picture of the author sftslab
    SEO is more important than ever! It's still one of the most potent digital marketing strategies that drive long-term results. ... Dive in and learn what has changed and how to do search engine optimization in 2020!
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    • Profile picture of the author strategic seo services
      Banned
      Originally Posted by sftslab View Post

      SEO is more important than ever! It's still one of the most potent digital marketing strategies that drive long-term results. ... Dive in and learn what has changed and how to do search engine optimization in 2020!
      Yes! I definitely agree. A lot of people think that traffic from social media marketing is better than organic traffic, but it's not. Think of it this way: people go onto social media for entertainment, to interact with their friends, to socialize, etc... they're usually not there to buy something. So although you can sell products via social media, it will be more difficult as the traffic is not the same Quality as traffic from Google. That is, people who search for a buyer keyword on Google are usually ready to make a purchase, as they're actively searching for a solution to their problem. With social media, you have to grab the person's attention, point out what their problem may be, and show them how your product/service can help solve it.
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  • Profile picture of the author Ettienne
    This guy is just trying to up his post count so he could "floor sand" the hell out of this account, lol.
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  • Profile picture of the author RedPoleMarketing
    I think SEO is absolutely worth it. It is the only 100% foolproof way to get high search intent traffic to your website without gimmicks. SEO is an investment. Remember that the longer your domain has been online, the more points you will gain with the algorithm.

    Whereas PPC only provides leads when the campaign is running, a good SEO practice will yield healthy fruit over the long run. Create compelling and engaging content to increase session times per unique visitor. Make sure your UX is friendly. And of course, always optimize for mobile.

    Another point I want to touch is that over 30% of users use ad-blockers. They may not even see all of the things you mentioned in your OP post.

    Don't give up. SEO is a slow process, but I assure you its worth the wait.
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  • Profile picture of the author LazzMeUp
    Doing SEO for my own blog and does work. Sure, it does fluctuate here and there based on algorithms, competitions upping its game, and so on. But that's the game. Any industry changes, and it's our role as businessmen -specialised in SEO- to navigate through this the best we can, and plan ahead.
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  • Profile picture of the author Rashid Rashid
    SEO is still worth the investment.
    Traditional marketing efforts cost much more than SEO to set up, monitor, and maintain. Traditional marketing doesn't guarantee that people will be flocking to your doors to make a purchase, either. It's not targeted, and it's not always bound to reach the right audience.
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  • Profile picture of the author Mary Mathew Jen
    Of course, SEO stills worth's ruling online marketing. It is still the only way to improve any small or large scale business online. I merely have more than 7+ years of experience in working as digital marketing specialist, a lot more strategies have changed but SEO works to be something magic at every point of time.

    Well, i know some won't reach with organic traffic but everything seems to be working fine based on the industry we work for and optimize our website according to the search engine. There are even more strategies that still helps us in step by step in ranking high!
    • High Quality Link Building
    • Content Marketing
    • Proper Keyword Analysis & Keyword Focused Content
    • Responsive Website
    • SMM & SEM works fine
    • High Quality Content - Press Releases, Articles & Blog Marketing
    • Guest Posting
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  • Profile picture of the author ahmansoor
    Look into the option of improving CTR
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  • Yes SEO is still worth it. When you in the 1st organic position in SERPS, you are automatically perceived as an authority in your niche.

    People usually read the 1st organic position in Google and view it as the authority due to its position in SERPS. If you are no longer getting business from your organic first page listing, then you should possibly look at your service delivery. Perhaps people are weary of your bad service, and no longer wish to do business with you based on your reputation, and not on position in SERPS.

    There could be many factors as to why your business has declined recently, and SEO may just be the tip of the iceberg for you.
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  • Profile picture of the author rkahn
    Did you factor the general traffic drop that all websites faced after Google introduced the Featured Snippets? There are several studies on how websites ctr dropped after this change.
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  • Profile picture of the author martworld
    There is no use of 1st position if no one searches for it. Higher search volume + 1st postition = $$$$
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  • Profile picture of the author Alephit
    Have you ever tried by checking the volume of your keywords? You can use Google Keyword Planner or Ubersuggest. Some keywords are easy to rank in SERPS especially if less competition yet you will receive less traffic. Try to gather relevant keywords with high volume so you can gain addition traffic.
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  • Profile picture of the author eurofoxsms
    SEO is a collection of tools and best practices that help your website rank higher in search engine results, thereby driving more traffic to your site and potentially more business.
    Nowadays SEO is a full-time job for small businesses and many are turning to website design and marketing experts such as Eurofox for support.
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  • Profile picture of the author medicineman
    Originally Posted by floorsandingdublin View Post

    Hi

    I am doing my own SEO for years. I go up and down on rankings. But over the past year i have noticed that even if i have the first position for all my relevant keyword, i don`t get a lot of organic traffic. The home page on google is overcrowded with information

    4 adword listings
    3 maps
    Other searches
    Wikipedia
    SEO

    I think people dont go that low on the home page. Any recommendations?

    Floor Sanding Dublin

    • All search terms have specific volume of searches per month. Find out how much yours has (the one you are ranking for).



    • If there are a limited amount of people searching for what you are ranking for, there will be a limited amount of clicks you will get.





    • SEO is like the "Cant get credit because I have no credit." merry-go-round. The easy number one rankings are usually those that have little competition, while the opposite is also true. Working for number one with a search term result of 100

    million is probably ten times easier than ranking for a term that has a billion results.





    • Use analytics to determine where and how much traffic your site is getting from organic search engine results.



    • This forum seems to like Rand Fishkin's ideas on SEO. Here is what he says:


    https://moz.com/blog/state-of-search...avior-revealed


    Good luck.
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  • Profile picture of the author chrisstoltzfus
    I would say SEO is certainly still worth it. The rules have changed but it is still alive. Recently I was going over old posts that I posted years ago and noticed they were not getting much traffic. However, more recent posts that are content heavy are getting 10k visits per month.
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  • Profile picture of the author amitasd
    I think your ranked keywords are not right and you should try new good keywords.
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  • Yes, still it works. it all depends upon your SEO strategy for your website.
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  • Profile picture of the author Troy Buckholdt
    Many of the keywords in my industry just aren't that searched. It seems like ads are the best way to teach people a new concept.
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  • Profile picture of the author cashfordiamond
    i tried to do SEO, some times keyword ranking improved and some times some keywords ranking position change, so what should I do properly for get best ranking
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  • Profile picture of the author RuskinF
    Keyword targeting only helps when there is enough search volume for that keyword.
    Why don't you use Google Search Console to get an idea about the search traffic for a particular keyword?
    If there is no search volume for a particular keyword, you'll not get traffic to your website even if you rank higher in Google SERPs.
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  • Profile picture of the author MarkSeoExpert
    Originally Posted by floorsandingdublin View Post

    Hi

    I am doing my own SEO for years. I go up and down on rankings. But over the past year i have noticed that even if i have the first position for all my relevant keyword, i don`t get a lot of organic traffic. The home page on google is overcrowded with information

    4 adword listings
    3 maps
    Other searches
    Wikipedia
    SEO

    I think people dont go that low on the home page. Any recommendations?

    Floor Sanding Dublin
    If the monthly searches on Google for your most important keyword are at least 500 per month, it is worth investing money and time for a good seo strategy, if the searches instead are less, does not make sense to waste time and money with SEO, better to use google ads to promote your service or website...
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  • Profile picture of the author msulcs
    SEO is always worth it. You just have to go all the way. Don't invest into keywords if you don't plan to reach your goal.
    Every keyword has a product/service behind it with a value. You just have to calculate how much more are you going to make money when your keyword reaches your dream position. It's all about ROI.
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  • Profile picture of the author aarticod
    Banned
    you have to check the keywords or add some relevant keywords because it plays important role in ranking
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  • Profile picture of the author cmsminds
    Hey, if you are asking about SEO working to get the first page/first rank on Google/Bing. Yes, it's working. But if you are asking about the increasing number of visitors based on the SEO and your keyword ranking, it's not working that much.

    See, first of all, the first fold of Google SERP is full of Ads. And after the inclusion of extensions, there is almost no place for the organic results. Secondly, if you are targetting keywords which compete with the Google My Business Local Listing, you will get another 3-4 map listing before reaching to your organic listing the first rank. So, even if you are ranking at number 1 in organic search, you are probably at number 9 in the SERP result, which means you will get fewer visitors compared to some years ago when the ads didn't take much space on SERPs.

    In short, having the first rank nowadays didn't get the benefit as it gave before some year. So don't expect too much although you have a Google First Page ranking.
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  • Profile picture of the author alanbenney
    In my opinion, SEO used to be really good it was possible to rank for good keywords fast however it is important to take into consideration that there are 380 websites created every minute so you do the maths competition is pretty fierce.

    So much has changed even keywords that proved to be not competitive a few months later with keyword research tools available today soon get overcrowded and become competitive

    I still enjoy SEO and writing but it is just for fun if I want traffic then I just buy it why? I am not interested in waiting around for Google to provide it. If you are not in a hurry then fine go for it.

    With regard to paid traffic, Youtube is the way to go if you know what you are doing

    Hope that helps
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  • Profile picture of the author Travelingpizza
    Don't be too concerned with Ads, people are not so easily fooled.

    Top paid spot gets around 4% CTR on average while the first SEO result gets on average 26%. SEO is worth it now, and will always be.
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  • Profile picture of the author Mike3001
    Have you checked your offerings? Maybe not a wide enough range
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  • Profile picture of the author Kylie Taylor
    Do it along with other aspects of digital marketing namely the website, content, SEM, email marketing, SMM Payper click, Google AdWords. SEO alone is not enough, also engaging SEO must be organic and white. Utilize them wisely then the result will be fantastic.
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  • Profile picture of the author AndyBlackSEO
    If you have a good position in Google for your keywords and don;t get much traffic from those keywords / rankings then it just means those keywords don't get many searches.

    The truth is, keyword search volumes in many tools including Googles isn't that accurate.

    Just write and publish quality content and try to answer questions that you would imagine gets searched for.

    Use Google suggest to see what Google suggests when you start typing a keyword.

    Some niches and some keywords just aren't that in demand. In that case you need to either target new niches, or publish and rank for MORE keywords to get your overall volume up.

    However, depending on how much traffic you are currently getting, it's often best to focus on monetization more. You can always work on traffic more afterwards. But how is your monetization? There are LOTS of ways to monetize your site / blog. Ads, banners, products, lead magnets, lead generation with follow up email. Lead magnets with low priced tripwires etc.

    You often don't need much traffic to earn decent money. You just need to learn and understand how to best monetize the traffic you do have.
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  • Profile picture of the author mongolana
    I have the same feeling, some of my keywords still top the Serp however there are very few requests in the last year. A few years ago I had requests almost everyday.
    There must be something wrong
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    No pain no gain

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  • Profile picture of the author James London
    It's all in your mind.
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  • Profile picture of the author seowebup
    Imagine your site without any SEO/organic traffic. Compare the conversions you get from organic traffic vs. paid traffic. It's true that SEO has changed, it's no more very keyword centric, the way it used to be, but SEO is still very important. No SEO means you will loose a lot of high quality traffic, even your map listings depend in part on your SEO.
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  • Profile picture of the author ChronoInfotech
    Actually, the problem is to update your meta title and description. Because it will appear 1st to the viewers and it will be a factor to decide your click-through rate(CTR). You want to gain more traffic to your website then you might be concentrate on your title and description.
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  • Analysis of full onsite there is everything ok or not. After that create a list and solve them step by step.
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  • Profile picture of the author RenukaShaw
    Check your website issue like loading time, canonical issue, Image alt tag, redirection and many more. Also, you can take help any SEO agency like SHILabs Private Limited. Thanks
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  • Profile picture of the author sonali dube
    Hello, myself Sonali Dube

    SEO helps in ranking and building website or business. SEO, is optimizing your website content to improve its ranking in the search engine results, or SERPs. This is frequently referred to as 'organic' or 'natural' search results. Means ranking in the top positions of Google search result page without paying any money.

    SEO an organic way of promoting a website
    SEO tools such as Google My Business can help you to increase your localized traffic
    SEO Leads to Better User Experience
    SEO Promotes Better Cost Management
    SEO Builds Brand Credibility
    SEO Ensures Mobile-Friendliness of Your Website
    SEO is slow it is a long-lasting and consistent method
    Organic traffic is permanent as long as you are ranking in one of the top positions.
    SEO Increases web visibility
    SEO can help you with business growth.
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  • Profile picture of the author spartan14
    Yea a lot of ads these days and become.harder and harder and more competitive .You need to be flexible and not depend only on seo ,maybe combime with an youtube xhannel ,email etc
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  • Profile picture of the author rajatrajput2816
    Yes, People are using the internet more today for everything whether to purchase, to gain information or just to pass their free time. SEO both ON page and Off page is pretty much necessary to have a presence of their business or services online. Your competitors are already online.
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  • Profile picture of the author Elion Makkink
    Banned
    Originally Posted by floorsandingdublin View Post

    Hi

    I am doing my own SEO for years. I go up and down on rankings. But over the past year i have noticed that even if i have the first position for all my relevant keyword, i don`t get a lot of organic traffic. The home page on google is overcrowded with information

    4 adword listings
    3 maps
    Other searches
    Wikipedia
    SEO

    I think people dont go that low on the home page. Any recommendations?

    Floor Sanding Dublin
    Hell yeah, I've made over five figures last year from SEO. Both from freelancing and my own websites. My best website receives 25K visitors per month.

    Recommendations: focus on keywords/niches that are less competitive. Often the more longtail keywords. Create epic content that actually helps your target audience. The more value you give, the more you'll be rewarded by Google and the users.

    Check out the link in my signature for a free report on how we approach SEO nowaways
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    Cheers,
    Elion Makkink

    Become an SEO Hustler too at seohustlers.com

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