Microsoft: SEO is most important hard skill for marketers

by WF- Enzo Administrator
21 replies
  • SEO
  • |
Microsoft published a study which aims to identify the most important marketing trends this year. The study also has a section about marketing skills, and at the top of the list is SEO.



Based on a LinkedIn poll with 600 senior marketer respondents, Microsoft identified the following hard skills as most important:
  1. SEO
  2. Data analysis
  3. Copywriting
  4. Behavioural analysis
  5. Automation

Meanwhile, the top soft skills are:
  1. Creativity
  2. Humility
  3. Empathy
  4. Adaptability
  5. Transparency

SEO is a big word here on Warrior Forum, so you're ahead of the curve if you actively participate in the SEO section. Of note too, is that each of the skills can go together, e.g. SEO and automation for when you wanna get better search rankings.

You can read the full study here.
#hard #important #marketers #microsoft #seo #skill
Avatar of Unregistered
  • Profile picture of the author Susmita Pandey
    SEO is important but not so hard for marketers. It depends upon interest levels and background knowledge toward digital marketing and search engines as a whole.
    {{ DiscussionBoard.errors[11573670].message }}
  • Profile picture of the author hocksenzyme
    That's true. But it was hard for me to learn.
    Signature

    #1 Reddit marketing service - reddit-marketing.pro

    {{ DiscussionBoard.errors[11573679].message }}
  • Hello, it is true that SEO is important for the visibility of your website? And if you don't go to SEO, your website becomes an obsolete page?
    {{ DiscussionBoard.errors[11573709].message }}
    • Profile picture of the author webcontent
      Yes its true! SEO is soul for any website. Imagine a website that is not visible on SERPs. Although you may go for paid campaigns to get some leads but it is like human body on ventilator. If you are able to rank well, you will get visibility, clients and what not.
      Signature
      Thoughtful Minds - All about SEO, Digital Marketing and Content
      {{ DiscussionBoard.errors[11574088].message }}
  • Profile picture of the author albertomax1
    Dont find any skills hard to learn.
    Thinking it's hard makes it so.

    I sit daily and read. After a few days everything clears up.
    We cannot expect to sit one day and understand all.
    {{ DiscussionBoard.errors[11573725].message }}
  • Profile picture of the author FaheemAA
    SEO always important for any thing on web but every year comes with new trends in market. Who follow new trends always get success in SEO. I think SEO follow the market, market never follow the SEO.
    {{ DiscussionBoard.errors[11573740].message }}
  • Hello, how long does it take to see the SEO results?
    {{ DiscussionBoard.errors[11573769].message }}
    • Profile picture of the author MikeFriedman
      Originally Posted by Jose Bolano Portovello View Post

      Hello, how long does it take to see the SEO results?
      Depends on the competition, within a few weeks you should notice a difference in most cases.
      Signature
      SEO, AdWords Management, Social Media Marketing, and more.
      Get a FREE Quote.
      {{ DiscussionBoard.errors[11573770].message }}
    • Profile picture of the author hsingh91
      It depends upon the topic or business for which you are going to do SEO. If the competition is low then the result will be shown after 3 months, but if the competition is tough then it takes time from 6 month to 1 year.

      SEO is going tough day by day due to tough competition between online marketers and too many websites.
      {{ DiscussionBoard.errors[11573841].message }}
    • Profile picture of the author Leo Jonson
      It totally depends upon the competition of the keywords. You can rank on some keyword may be within 1 month and on the other hand, maybe, you need to work 1 year to rank on other keywords.
      {{ DiscussionBoard.errors[11574385].message }}
  • Profile picture of the author carlosalbertosalceda99
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[11573791].message }}
  • Profile picture of the author Troy Buckholdt
    I still have yet to learn how to do good SEO.
    {{ DiscussionBoard.errors[11573831].message }}
  • Profile picture of the author buildsworthseo
    SEO is important for any business or Website because it builds trust and credibility to Google, to the user.
    {{ DiscussionBoard.errors[11573875].message }}
  • Profile picture of the author Irfan Shariff
    Very informative
    {{ DiscussionBoard.errors[11573984].message }}
  • Profile picture of the author Ariya Emma
    [DELETED]
    {{ DiscussionBoard.errors[11574112].message }}
  • Profile picture of the author sanofar banu
    SEO is the most important thing in Digital marketing, Even for the internet marketing. Because you can even get your social media pages in search engine results also
    {{ DiscussionBoard.errors[11574286].message }}
  • Profile picture of the author cmsminds
    There is no doubt that SEO has become tough nowadays. But still, it is the best rewarding method to get business through your website as you can get fruits of the quality SEO done by you for a longer period. So, just keep in mind to follow Google's guidelines so that you didn't get trapped in its penalty cycle.
    {{ DiscussionBoard.errors[11574326].message }}
  • Profile picture of the author amritdubey1
    Yes, I have been doing SEO since 2009. I have seen so many things in between 2009 and till today. SEO Skill is on top and without this none of business can grow online. Huge demand, but most of SEO's don't know how to start doing actual SEO. I have interviewed more than 100 SEO experts which they have above four years of experience, but all of them I got that following the old method. They really don't know how to start work on new website and old website. Thanks
    {{ DiscussionBoard.errors[11574352].message }}
  • Profile picture of the author Leo Jonson
    I am an SEO person and I do feel SEO is one of the toughest jobs as because you need to have a different strategy every day. It is not something you can do repeatedly and that is what kicks!
    {{ DiscussionBoard.errors[11574383].message }}
  • Profile picture of the author MarkSeoExpert
    For a digital marketer I don't think that SEO is the best skill to be successful, many marketers make a lot of money with a simple clickfunnels landing page and traffic from social media.

    But I think however that SEO is one of the most difficult things, because the real Google algorithm is not exactly what they want us to believe and furthermore changes very often...
    Signature
    {{ DiscussionBoard.errors[11574406].message }}
  • Profile picture of the author innateseo
    SEO is what you make it. It's like any other skill. In my opinion you only need basic knowledge to be effective with your own business.
    {{ DiscussionBoard.errors[11574423].message }}
Avatar of Unregistered

Trending Topics