What's a good bounce rate percentage?

by WF- Enzo Administrator
23 replies
  • SEO
  • |
You see this on Google Analytics - that Bounce Rate thingaboo indicating, for example 50%. Not bad. Bounce rates are an important figure because it shows whether your page is convincing enough to warrant a visitor to stay and navigate your page.

The rule of thumb is:

More than 80% - very bad
70 - 80% - poor
50 - 70% - average
30 - 50% - excellent
Below 20% - tracking error (there's no perfect website)

However, bounce rate figures vary across different niches as illustrated below:



What's your page bounce rate? Are you hovering around the industry average?
#bounce #good #percentage #rate #what’s
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  • Profile picture of the author DABK
    A good bounce rate is between 0 to 100.

    If I had an adsense site, I'd want all visitors, including the bots, to land on any page on my site and click on an ad not visit one of my other pages. So, good, is 100% bounce.

    If I had a business where I wanted them to make an appointment, I'd want all of them to go to my book an appointment page. So good is 0% bounce.
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    • Profile picture of the author MikeFriedman
      Originally Posted by DABK View Post

      A good bounce rate is between 0 to 100.

      If I had an adsense site, I'd want all visitors, including the bots, to land on any page on my site and click on an ad not visit one of my other pages. So, good, is 100% bounce.

      If I had a business where I wanted them to make an appointment, I'd want all of them to go to my book an appointment page. So good is 0% bounce.

      Exactly this.

      I will take a high bounce rate any day as long as I'm getting a good conversion rate.

      If you encounter anyone telling you there is an ideal bounce rate or a certain bounce rate you should shoot for, run. Ignore everything they have to say about your website. Without more information about your site and pages, there is no way to know if your bounce rate is an indicator of something bad.

      And never, ever pay attention to the bounce rate of your entire website. If you are going to look at bounce rate, look at the bounce rate of individual pages versus their traffic sources.
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  • Profile picture of the author smithmary01
    As a rule of thumb, a 20 to 46% bounce rate is excellent. It's be depend on travel information and user engagement.
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  • Profile picture of the author expmrb
    There is no such thing as a poor bounce rate or good bounce rate for a page, if you ask me. As long as the page serves its purpose, its fine. It can be 0 or it can be 100.



    Taking BR as a key performance indicator is bad.
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  • Profile picture of the author Michael Buckley
    As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc
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    • Profile picture of the author DABK
      I guess I have my thumbs are different then yours.


      Where did you come up with that?


      Would it not matter what page this is for and what type of traffic you're sending to it and why?


      Originally Posted by Michael Buckley View Post

      As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc
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  • Profile picture of the author sscresult 2020
    First you need to know the basic term for bounce rate. Why bounce rate is important. Bounce rate indicates the behavior of your site users. How users are liking your site or are they getting enough information there. The time they spending on your site and all the average is your bounce rate. You should keep low bounce rate.
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    • Profile picture of the author savidge4
      Originally Posted by lauren4u View Post

      We are at about 23%
      When you say "We" are you referring to the site in your signature? I would bet the number is even lower than that, considering the link doesn't work and no one can get to it.
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    • Profile picture of the author DABK
      The link in your signature is still not working. You are losing money!!!

      Originally Posted by lauren4u View Post

      We are at about 23%
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  • Profile picture of the author robertosburn
    According to me 30 to 70% bounce rate is good for website.
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  • Profile picture of the author sophrosynic18
    Bounce rate is totally independent of what people has to say! Only the website owner (or SEO person can decide if the bounce rate (suppose y%) is good for the website or not. Also, bounce rate differs from page to page, so you have to analyse if the concerned page's bounce rate is high or not against the less-concerned pages of the website.
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  • Profile picture of the author Angelina Gil
    The bounce rate between 26% to 40% is considered excellent. But, again the bounce rate of a page stays appropriate until the page is serving its purpose.

    However, if your page bounce rate increases above 40% then you must take appropriate steps to reduce it.
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    • Profile picture of the author DABK
      For some sites, 100% is good.

      What do you think about that?

      Originally Posted by Angelina Gil View Post

      The bounce rate between 26% to 40% is considered excellent. But, again the bounce rate of a page stays appropriate until the page is serving its purpose.

      However, if your page bounce rate increases above 40% then you must take appropriate steps to reduce it.
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  • Profile picture of the author Angelina Gil
    Yes for spammy or abusive content site, 100% bounce rate is good.
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    • Profile picture of the author sophrosynic18
      hahaha. totally!!!
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    • Profile picture of the author DABK
      So, if you had an adsense site, you'd mind that kind of bounce rate?
      Even if it is due to them clicking on an ad?

      Originally Posted by Angelina Gil View Post

      Yes for spammy or abusive content site, 100% bounce rate is good.
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  • Profile picture of the author amritdubey1
    Hi bounce rate of each website is different-2 because of different-2 niches. I would like to give you an example

    Website 1 - bounce rate is 85%
    Website 2 - bounce rate is 35%

    Which one you will say perfect? 1st or second, but I would like to tell you that 85% bounce rate website is giving more sales as compared to 35% bounce rate website.

    Nothing is sure with bounce rate and it depends how your audiences react to your site.

    Thanks
    Amrit
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  • Profile picture of the author alanbenney
    I think that bounce rates mean nothing than can vary so much depending on the quality of traffic. If you are making sales then who really cares what the bounce rate is
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  • Profile picture of the author vannguyen255
    High bounce rates mean customers do not interested in your website. They get in and out right away.
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    • Profile picture of the author MikeFriedman
      Originally Posted by vannguyen255 View Post

      High bounce rates mean customers do not interested in your website. They get in and out right away.
      That's bullshit.
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    • Profile picture of the author DABK
      Or they found what they were looking for on the first page.

      Or they got diarreah.

      Or their girlfriend or boyfriend got naked.

      Or their mother called offering to take them out to dinner.

      Or an endless array of other reasons.

      Originally Posted by vannguyen255 View Post

      High bounce rates mean customers do not interested in your website. They get in and out right away.
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  • Profile picture of the author Sophie Leonard
    Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

    According to me, the Good Bounce rate percentage totally depends upon the website i.e. to which category it belongs to. For example, if your website falls under the blogging category, then you are definitely going to have a high bounce rate as maximum time whenever the user will land on your web page he/she will read your content and go back without going to further webpages. In this case, a higher bounce rate is beneficial for you. Same way if your website falls under the e-commerce stores category, then you will definitely want a low bounce rate. Because if a visitor lands on the product page of your e-commerce website, the ideal result would be that the visitor clicks the "BUY" button and moves ahead in the purchase processor or another case would be if the customer were drawn to visit additional pages and add more products to his/her shopping cart. None of these would occur if visitors are not clicking through your website. Therefore a high bounce rate is bad for e-commerce websites.

    So good bounce rate totally depends upon your industry. There is no one size fits all solution when it comes to Good Bounce Rate.
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