Is my chosen keyword too competitive on the 1st page of google?

3 replies
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Hey!
I'm new to SEO, but have been in the online industry for a long time. I'm optimizing a clients website, and believe I have found a stellar keyword that I can assign to the home page and as the primary keyword. I'm drawn to it because it has high search volume for that industry, and very low KD (according to SEMrush). But I'm worried the SERPs Features and the big name companies on the first page of google are red flags that it will be too difficult to land on page 1.

My question is - do you agree this is a good keyword, or are those two red flags big ones, and I should move onto a different keyword to target? Also, I'm not sure best practices on forums for posting specifics, like the company domain I'm working on, or if that info is even needed for you all to help me out. Just lmk in comments and I can add.

Any insight would be greatly appreciated!

"Tax Services"
27k searches - on the higher end of search volume for this vertical.
60% KD - most keywords in this industry are around 72%-85%+.
SF - 4 - Is this too many and negatively affects me and is a red flag? Or is that an opportunity?
The first page of results is all major companies (H&R Block, Liberty Tax, etc), is this a red flag that this keyword is too difficult?

Thank you for your input!
Jess
#1st #chosen #competitive #google #keyword #page
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  • Profile picture of the author Chris-
    To beat the competition, your DA and PA needs to be better than theirs.

    KWFinder is the most accurate for SEO Difficulty, so check your options there as well.

    A search volume between 500 and 6k is best to start with, then as your DA improves due to effective SEO actions, you can try to rank for more competitive keywords.

    An internal link passes about 70% of the SEO "power", so write articles on a bunch of low SEO Difficulty keywords, 2,400+ words (so you include enough expert phrases) and better quality content than your competitors, and use contextual links to link to your main squeeze pages or sales pages etc.

    Hope that helps !

    Chris
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  • Profile picture of the author dave_hermansen
    If the first page of results is all major companies, I find it extremely unlikely that you will ever make it to page one unless yours, too, is a major company and is sitting at the top of page 2. Find a less competitive KW phrase.
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  • Profile picture of the author MikeFriedman
    Originally Posted by Chris- View Post

    To beat the competition, your DA and PA needs to be better than theirs.

    KWFinder is the most accurate for SEO Difficulty, so check your options there as well.

    A search volume between 500 and 6k is best to start with, then as your DA improves due to effective SEO actions, you can try to rank for more competitive keywords.

    An internal link passes about 70% of the SEO "power", so write articles on a bunch of low SEO Difficulty keywords, 2,400+ words (so you include enough expert phrases) and better quality content than your competitors, and use contextual links to link to your main squeeze pages or sales pages etc.

    Hope that helps !

    Chris
    Everything in this post is just utterly and completely wrong. Ignore it all. I don't know where he came up with this nonsense, but nothing he wrote is true.

    DA and PA have nothing to do with rankings. There is no restriction on how much "power" internal links pass on. Search volume alone does not determine if a keyword is good to target or not.



    Originally Posted by jessikayehill View Post

    Hey!
    I'm new to SEO, but have been in the online industry for a long time. I'm optimizing a clients website, and believe I have found a stellar keyword that I can assign to the home page and as the primary keyword. I'm drawn to it because it has high search volume for that industry, and very low KD (according to SEMrush). But I'm worried the SERPs Features and the big name companies on the first page of google are red flags that it will be too difficult to land on page 1.

    My question is - do you agree this is a good keyword, or are those two red flags big ones, and I should move onto a different keyword to target? Also, I'm not sure best practices on forums for posting specifics, like the company domain I'm working on, or if that info is even needed for you all to help me out. Just lmk in comments and I can add.

    Any insight would be greatly appreciated!

    "Tax Services"
    27k searches - on the higher end of search volume for this vertical.
    60% KD - most keywords in this industry are around 72%-85%+.
    SF - 4 - Is this too many and negatively affects me and is a red flag? Or is that an opportunity?
    The first page of results is all major companies (H&R Block, Liberty Tax, etc), is this a red flag that this keyword is too difficult?

    Thank you for your input!
    Jess
    Seeing big names on the first page is not necessarily an indicator that it will be difficult to rank, especially of the pages ranking are internal pages versus their home page.

    In my opinion, the real struggle you are going to have is just getting any traffic.

    Let's say someone does a search for "Tax Services" and they see the top 4 results as:

    1. H&R Block
    2. You
    3. TurboTax
    4. Liberty Tax.

    Even though you are ranking #2, those other companies are such well established and recognized brands, do you really think you are going to get many clicks? There would have to be something really intriguing and eye-catching about your headline to get me to click on you over them. Even then, the other three are probably going to suck up 95% of the clicks.

    To me this is as much of a brand recognition issue as it is an SEO issue.

    That being said, a lot of this would go out the window if this is a local search and you are trying to just rank in your town. You combine ranking in the maps, ranking organically, and a good solid Google Ads campaign in a local market and you can kill it versus established brand names.
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