I'm new to SEO, but have been in the online industry for a long time. I'm optimizing a clients website, and believe I have found a stellar keyword that I can assign to the home page and as the primary keyword. I'm drawn to it because it has high search volume for that industry, and very low KD (according to SEMrush). But I'm worried the SERPs Features and the big name companies on the first page of google are red flags that it will be too difficult to land on page 1.
My question is - do you agree this is a good keyword, or are those two red flags big ones, and I should move onto a different keyword to target? Also, I'm not sure best practices on forums for posting specifics, like the company domain I'm working on, or if that info is even needed for you all to help me out. Just lmk in comments and I can add.
Any insight would be greatly appreciated!
27k searches - on the higher end of search volume for this vertical.
60% KD - most keywords in this industry are around 72%-85%+.
SF - 4 - Is this too many and negatively affects me and is a red flag? Or is that an opportunity?
The first page of results is all major companies (H&R Block, Liberty Tax, etc), is this a red flag that this keyword is too difficult?
Thank you for your input!