sorry if it's a noob question. I'm setting up a new blog and want to kick it off with a good SEO structure from the get go - so I don't end up having to change everything 5 mins down the line.
I've looked into pillar content / structure on Wordpress and found some useful stuff. But I am still a bit unclear on some points.
So step 1 is fairly clear - select main silo keywords and create the main pillars as PAGES
Step 2 create appropriate menu / submenu structure
Step 3 create killer content within / geared around / specific to those silos.
All good so far.
However there is the matter of blog categories in WP. I can't find any info on best practice for actually setting this up.
If for example we have a site about cheese - www.cheese.com - then say I want to break it down into
- English Cheeses
- French Cheeses
- Swiss Cheeses
Should I create categories with keywords, to put the appropriate posts into? Which would create links to category list pages from the breadcrumbs (if I set the permalink structure to site/cats/posts). Or, create 1 general CHEESE category, stick everything in there? And hide or show categories in permalinks?
On posts I've read there seems to be a gray area around categories list pages vs pillar PAGES.
If anyone has some simple pointers or guidelines on the most effective way to set up pillar pages, categories and posts I would be very grateful, many thanks.