SEO and non mobile friendly sites

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Is it possible to rank well in Google if your site isn't mobile friendly?
#friendly #mobile #seo #sites
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  • Proper keywords is the key to success
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    • Profile picture of the author MikeFriedman
      Originally Posted by Dentist friend Classics View Post

      Proper keywords is the key to success
      That is a terrible answer. It has nothing to do with the question.
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  • Profile picture of the author King Manu
    According to Statcounter, in the last 12 months mobile devices accounted for more than 50% of traffic. (source:https://gs.statcounter.com/platform-...-mobile-tablet)

    Do you think you can rank well with a site that is awful for half the people?

    Maybe for a brief period. Then, as soon as Google picks up on those back buttons mobile users so rapidly press, your website will return to obscurity.
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  • Profile picture of the author dmotel
    Hi Max. Mobile search has gone through the roof lately. So Google now places a great importance on a site being mobile-friendly. The search results vary for users on desktops vs mobile devices so you really want to appear well in both in order to compete.
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  • Profile picture of the author bkskarthik
    If your site isn't mobile-friendly it won't affect directly in google rank but indirectly it will affect your rank

    Ya, I know Keyword is the main factor for getting traffic but If your site isn't in mobile-friendly more chances for getting the Bounce rate. If your bounce rate high automatically your site rank will down in google for the same keyword.

    Since 2010, mobile traffic has increased by over ~200%. 10 out of 9 users prefer smartphones to shop. 75% of mobile searches lead to online action within an hour.

    If your site isn't mobile-friendly hard to Get rank in google as well the lead.

    #Karthik B
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    • nice answer. Exactly, if the site is not mobile user friendly, then your bounce rate may increase, then it will affect indirectly the ranking factor.
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  • Profile picture of the author MikeFriedman
    Originally Posted by maxfrenzi View Post

    Is it possible to rank well in Google if your site isn't mobile friendly?
    Yes. There are plenty of examples in the SERPs.
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  • Profile picture of the author savidge4
    There are kinda sorta ( some think ) 4 different device based algorithms running in Google.

    So there is Desktop, Tablet, Phone, and then true Mobile. I don't think at this point will you find a true "Mobile" site anywhere within "Desktop" results. "Responsive" obviously fills a few shoes here, so Desk, Tablet and Phone sites that are responsive in nature will appear crossed over from one to the next to the other.

    So technically there will only be 3 types there would be Desktop fixed, Responsive, and then mobile specific. desktop fixed and Mobile specific will never be seen on the other, and responsive will be seen on all of them.

    Even on platforms such as eBay 70% of converting traffic ( of my account traffic anyways ) is STILL desktop. I personally could care less how much traffic overall there is.. I am only concerned with the traffic that converts. So the argument that 50% of searches are made from mobile is a bit subjective.

    The better argument would be to have the discussion why there are not more Mobile specific sites to convert the 50% mobile traffic?
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    Success is an ACT not an idea
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  • Profile picture of the author clickmatixptyltd
    Well, mobile usability has witnessed a drastic surge in the past 5 years, so mobile-friendliness has become a very important criterion for Google to rank websites,in addition to other SEO factors like content,keywords etc.
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  • Profile picture of the author Tung Dao
    It depends on which device your target audience use. For example, if the vast majority of people come to your site from desktop, then I don't think it's a big problem.

    However, generally, I'd say try your best to optimize your website for mobile since it's getting more and more popular nowadays.

    Good luck!
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  • Profile picture of the author kbhkongres
    "Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking".
    You can rank well for a non-mobile friendly page if there is no competition for the selected keyword ;-)
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  • Profile picture of the author Aaron Starc
    It is possible but then you will just factoring out the traffic of mobile users. Anyhow, if your site doesnt cater mobile users then I guess it is okay to be user-specific. Besides that doing SEO the right way + making sure you are producing good content will rank you in no time.
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  • Profile picture of the author CCarter
    Google has switched it's main indexed to be the mobile index, so in the long term you are doomed if you do not make it responsive or mobile friendly.
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    • Profile picture of the author savidge4
      Originally Posted by CCarter View Post

      Google has switched it's main indexed to be the mobile index, so in the long term you are doomed if you do not make it responsive or mobile friendly.
      THIS is false and far from true. Google provides results based on the device you are using. If you are using a Desktop, you will be provided with Desktop results. If you are using a tablet, you may see both mixed. I believe there is a tablet size variable in this so like 7 inches or less may see Mobile, and larger than 7 inches may see both. And then there is phones, and this would be mobile results.
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      Success is an ACT not an idea
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  • Less chances of ranking better, since most of the on line activities through mobile only.
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  • Profile picture of the author cmsminds
    Nowadays in the era of mobiles, it is very important to have a mobile-friendly website. In addition, Google has introduced a Mobile-First update which gives the mobile-friendly (websites made specifically for mobile) an edge over the website without mobile-friendly features.
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  • Profile picture of the author surveypacific
    If you don't have a mobile site, Google will just use your desktop version to rank your site. Google already has a bias against sites that aren't mobile-friendly. So it means that if your site isn't mobile-friendly now, it's already taking a hit
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  • Profile picture of the author LawrenceNetto
    If not mobile-friendly, then you can rank better on Desktops. AMP websites rank faster as compared to normal websites. If you are using WP, then some simple plugins can easily turn you website into mobile-friendly.
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  • Profile picture of the author jdkesler
    Why are you not mobile friendly? Most site builder tools have the ability to make your site mobile friendly. As a previous poster noted you can use a responsive template that adapts your content for each platform. And it's usually not too difficult to switch your site to a responsive template.

    If you are concerned about conversions then do A/B testing.

    If you have a challenge with the technical aspects of making your site mobile friendly you can hire
    someone to convert it for you.

    If you are not sure about SEO for mobile I am sure there is a tutorial for that.
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  • Profile picture of the author seoexpertinindia
    Yeah, you may get succeeded in the desktop version rankings. But for the mobile rankings, Mobile-friendliness plays a big role. Why don't you give try to AMP Version recommended by Google. But if all is not possible try to focus on content and links. They may help you at last.
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  • Profile picture of the author sunilsharma
    According to Google Guidelines, The website must be mobile friendly. Because, If your website isn't mobile friendly then your bounce rate may increase, then it will affect indirectly the ranking factor.
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