I tried to browse the forums to find an answer to my question but I could not find anything relevant.
I have a fairly new website that's about 3 weeks old.
I posted a 6k word article that google picked up on the day after it was posted, but was displaying it for queries that were completely irrelevant for the overall topic. It is an article with 101 tips. Google showed it 160+ times but it only got 1 click which bounced because google was focusing on individual tips instead of the overarching theme of the tips.
I know it's very early in the life of the site and the article, but this was supposed to be one of the cornerstone pieces of content and it seems that google gave up trying to figure out what the article was about.
When building the article I used h3 headings for each individual tip (101 of them.) I DID NOT include the keyword in the h3 headings because I felt it would be way too redundant and blatant. So my keyword is in my title, 2 H2 headings, and sprinkled throughout the content where it makes sense, but there are 101 h3 headings that do not contain my keyword. i use yoast to help me get the keyword ratio right and i have the green light on my article for my keyword lol
Here is my question: Should i be more patient, or should I rework the article? Google showed it 160 times in a day last week, the week since it has been basically dead in the search results because of the poor performance the first day.
I know I need to focus on continuing to build more content, but should I go back and try and add my keyword more in this specific article? Change the headings? If any of you warriors would like to see what I am talking about I can post the link in the comments.
thanks for your help guys, much appreciated!