Google My Business: pros and cons of adding address if not needed

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Hi, I have a client who always drives to their customer's house for the estimate and to do the work. The customer NEVER has a reason to go to my client's home office. Right now, he has the address, so he gets a pin on the map and there is the DIRECTIONS button. These aren't needed, but some prospective customers might want to choose someone that they see near to them on the map.
Some of his competitors have their address and some don't.

I see pros and cons of having the pin or not (therefore not having the directions button which is worthless).

What is your opinion as to whether we should remove his address (and pin) or not?
#adding #address #business #cons #google #needed #pros
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  • Profile picture of the author MikeFriedman
    Originally Posted by BeverlyTaylor View Post

    Hi, I have a client who always drives to their customer's house for the estimate and to do the work. The customer NEVER has a reason to go to my client's home office. Right now, he has the address, so he gets a pin on the map and there is the DIRECTIONS button. These aren't needed, but some prospective customers might want to choose someone that they see near to them on the map.
    Some of his competitors have their address and some don't.

    I see pros and cons of having the pin or not (therefore not having the directions button which is worthless).

    What is your opinion as to whether we should remove his address (and pin) or not?
    You want to claim the GMB listing and set it as a 'service area' business. This will remove the address but allow them to show up in the local map pack for searches.
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  • Profile picture of the author BeverlyTaylor
    Thank you Mike for answering. He has claimed his GMB and he does show up in the list on the left (although not very high at position 12 or more).
    I do know we can remove the address by setting it as a 'service area' business, but this will remove the pin on the map so people will only see him on the list on the left (and right now only if they click more places).
    Do you have an opinion as to whether or not it's important to have the pin on the map?

    I am also open to more ideas for ways to hopefully bring him into the 3pack. He's working on getting more reviews. The GMB is fully completed. I have people who know more, but I'm trying to learn too so that I can manage them.
    Thanks!!!
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    • Profile picture of the author MikeFriedman
      Originally Posted by BeverlyTaylor View Post

      Thank you Mike for answering. He has claimed his GMB and he does show up in the list on the left (although not very high at position 12 or more).
      I do know we can remove the address by setting it as a 'service area' business, but this will remove the pin on the map so people will only see him on the list on the left (and right now only if they click more places).
      Do you have an opinion as to whether or not it's important to have the pin on the map?

      I am also open to more ideas for ways to hopefully bring him into the 3pack. He's working on getting more reviews. The GMB is fully completed. I have people who know more, but I'm trying to learn too so that I can manage them.
      Thanks!!!
      Whether or not the pin is important depends on the type of business. Generally, for service area businesses it is not important. I could care less where a plumber is located. I just want to know when they can get to my house to fix the leaky faucet.

      Reviews really don't play much of a role in rankings, if any. For local rankings, citations are really important as are links.
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  • Profile picture of the author samsabir
    If he is operating out of his house, then that location can be added on Google Maps, however, if the business is of online nature, then adding the address can be possible but the verification can be an issue.
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  • Profile picture of the author mdibrahim2007
    Banned
    Use google business without fail it gives lots of leads.
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  • Profile picture of the author ashutoshDGTL
    After adding your buisness to Google and using SEO after that, your Buisness will get the ability to:
    Drive high quality customers to your website.
    Increase sales leads from customers looking for your products and services.
    Build your buisness online by communicating marketing messages to your target audience.
    Target a global audience via international search engines.
    Cost-effective advertising.
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