One thing pointing to this is their patent released last April, "Information Gain Scores."
Bill Slawski did a nice write-up for more information.
It seems to spell out an advantage to pages that offer information over and above other competing pages.
My tip: "Be the best answer" ... This may seem basic, but think about ways you can make your content be the best answer. Here's a few ideas:
- Add more detail. Lists, case studies, step by steps.
- Include comparison tables in your article: price, rating, etc...
- Cite your sources and give real data.
- Include things like FAQ schema if applicable.
Just a little tip.