Local SEO and Google Places

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I'm interested in ranking sites for local businesses.

How important is it to be in Google Places as well as at the top of the organic search results? Does being top of organic results alone get sufficient leads for business?
#google #local #places #seo
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  • Profile picture of the author DABK
    You need to be in the maps. You just do.

    And get at least 2 pages from your site at the top of organic and get youtube and other such properties you control next.

    Sufficient is a funny word: what you consider sufficient might be a nightmare for me, and vice versa. (Or as a translation tool once had it, sin versa. If you do not think that was funny, you don't have a sense of humor.)

    It depends on what keywords you're at the top for.

    You pick a small place with 2k people. No matter what you're selling, you won't make enough money to keep the lights on.

    You are #1 for Chicago keyword, you'll have money for the the lights and and to feed your imaginary lemur monkey pet.

    So, when you look at a keyword tool, how many searches does it say your main gets?

    If you're #1, you'll get about 33% of the click (if your title and serp description don't scare people off; more if they are extra attractive).

    Anyway, now you have a number. And you can use it to calculate what happens next. If you're trying to get them to call you, how many visitors do you need to get 1 call? Divide the 33% from above by that number and you'll know how many calls to expect, on average, each month.

    How many calls do you need to make 1 sale? Divide the number of calls by this number and you know how many sales to expect.

    Multiply that by the average sale amount and you know how much you should expect to make a month, on average. Is that number sufficient?

    Originally Posted by John Marshall View Post

    I'm interested in ranking sites for local businesses.

    How important is it to be in Google Places as well as at the top of the organic search results? Does being top of organic results alone get sufficient leads for business?
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  • Profile picture of the author John Marshall
    Brilliant answer, DABK. Funny, too

    Good explanation which I appreciate.

    So, the question is, how do you get into Google Places for an area far from your home address? Or is it just not possible?
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    • Profile picture of the author MikeFriedman
      Originally Posted by John Marshall View Post

      Brilliant answer, DABK. Funny, too

      Good explanation which I appreciate.

      So, the question is, how do you get into Google Places for an area far from your home address? Or is it just not possible?
      You have to have a verifiable address to get into Google Places.
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    • Profile picture of the author DABK
      Depends what you mean by far away and what your competitors are doing.

      If you are in a village that is next to another village, you might appear in both with one address.

      Otherwise, you need an address in the other village/ city, like Mike said.

      Originally Posted by John Marshall View Post

      Brilliant answer, DABK. Funny, too

      Good explanation which I appreciate.

      So, the question is, how do you get into Google Places for an area far from your home address? Or is it just not possible?
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  • Profile picture of the author samsabir
    Being in Google Maps and Google My business can both allow your organic rankings to improve and also increase your brand reputation and awareness. It is not crucial but definitely holds a fair amount of importance.
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  • Profile picture of the author bracknelson
    Banned
    Local SEO is extremely important, especially if you have a business with a brick-and-mortar store, or one that provides a service in a certain locality.

    While doing my research I came across this https://www.incrementors.com/blog/local-seo-checklist/ article which I found very helpful and comprehensive

    According to a study done by Forbes, 95% of smartphone users have used their device to perform local searches, out of which 61% called the business and 59% visited.
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    • Profile picture of the author John Marshall
      Originally Posted by bracknelson View Post

      Local SEO is extremely important, especially if you have a business with a brick-and-mortar store, or one that provides a service in a certain locality.

      While doing my research I came across this https://www.incrementors.com/blog/local-seo-checklist/ article which I found very helpful and comprehensive

      According to a study done by Forbes, 95% of smartphone users have used their device to perform local searches, out of which 61% called the business and 59% visited.
      Thanks. Good information. My GMB is doing pretty good. It was at number 3 for one day but is now at number 4, so no longer appearing at the top of the page results. This is very encouraging, though, and shows what can be achieved with a little hard work and tenacity
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  • Profile picture of the author Medon
    Of course being on the google map is the first thing you should consider. Next consider ranking the nearme or city name key word.
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  • Profile picture of the author seobusinesscom
    Being in top position of Google result page, it surely get organic traffic. If your website becomes visible on top in search engines, it gets more authenticity and also trust which are obvious elements for more organic traffic and leads.
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  • Profile picture of the author ddlingo
    Is there any available training for Local SEO and GMB that anyone here can point me to or recommend?
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  • Profile picture of the author fastreplies
    Originally Posted by John Marshall View Post

    I'm interested in ranking sites for local businesses.

    How important is it to be in Google Places as well as at the top of the organic search results? Does being top of organic results alone get sufficient leads for business?
    Given that more than 95% of public never bother to use any sorts
    of SEO manage to survive and even prosper just with being indexed
    by SE. Having your site at the next level is a bonus but not any sort
    of implicit guarantee you are on your way to riches.



    fastreplies
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  • Profile picture of the author semreseller
    First of all, you need to understand where you can find or expect your audience. If you own a business that mostly your local audience is reaching you out for the cause, then being on google can be an effective way to improve your business.

    Coming to the second case, if you are getting audiences from the local market and aiming to expand your business into the global market(For that purpose you should have the option of delivering your product/service to the global as well local market). In that case, you might require a couple of different business addresses so that you could able to build trust among your users.

    The most successful story of businesses somehow connected to the local market and audiences and then it grows around.

    Thank You!!
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  • Profile picture of the author mydigitalsketch
    Remaining In Google Maps and also GMB can both enable your organic rankings to improve as well as also increase your brand name reputation and also recognition. It is not essential yet definitely holds a fair quantity of relevance.
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  • Profile picture of the author seigell971
    Local SEO help you to rank your web page based on location based searches any where. But, Google places track the location of the user and shows the best nearest business available. So, The intent of conversion is high in local places map as compare to local SEO page.
    I suggest you to go for both Local SEO and Google places to get more targeted customers.
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