Local SEO and Google Places

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I'm interested in ranking sites for local businesses.

How important is it to be in Google Places as well as at the top of the organic search results? Does being top of organic results alone get sufficient leads for business?
#google #local #places #seo
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  • Profile picture of the author DABK
    You need to be in the maps. You just do.


    And get at least 2 pages from your site at the top of organic and get youtube and other such properties you control next.


    Sufficient is a funny word: what you consider sufficient might be a nightmare for me, and vice versa. (Or as a translation tool once had it, sin versa. If you do not thin that was funny, you don't have a sense of humor.)


    It depends on what keywords you're at the top for.


    You pick a small place with 2k people. No matter what you're selling, you won't make enough money to keep the lights on.


    You are #1 for Chicago keyword, you'll have money for the the lights and and to feed your imaginary lemur monkey pet.


    So, when you look at a keyword tool, how many searches does it say your main gets?


    If you're #1, you'll get about 33% of the click (if your title and serp description don't scare people off; more if they are extra attractive).


    Anyway, now you have a number. And you can use it to calculate what happens next. If you're trying to get them to call you, how many visitors do you need to get 1 call? Divide the 33% from above by that number and you'll know how many calls to expect, on average, each month.


    How many calls do you need to make 1 sale? Divide the number of calls by this number and you know how many sales to expect.


    Multiply that by the average sale amount and you know how much you should expect to make a month, on average. Is that number sufficient?



    Originally Posted by John Marshall View Post

    I'm interested in ranking sites for local businesses.

    How important is it to be in Google Places as well as at the top of the organic search results? Does being top of organic results alone get sufficient leads for business?
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  • Profile picture of the author John Marshall
    Brilliant answer, DABK. Funny, too

    Good explanation which I appreciate.

    So, the question is, how do you get into Google Places for an area far from your home address? Or is it just not possible?
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    • Profile picture of the author MikeFriedman
      Originally Posted by John Marshall View Post

      Brilliant answer, DABK. Funny, too

      Good explanation which I appreciate.

      So, the question is, how do you get into Google Places for an area far from your home address? Or is it just not possible?
      You have to have a verifiable address to get into Google Places.
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    • Profile picture of the author DABK
      Depends what you mean by far away and what your competitors are doing.

      If you are in a village that is next to another village, you might appear in both with one address.

      Otherwise, you need an address in the other village/ city, like Mike said.

      Originally Posted by John Marshall View Post

      Brilliant answer, DABK. Funny, too

      Good explanation which I appreciate.

      So, the question is, how do you get into Google Places for an area far from your home address? Or is it just not possible?
      {{ DiscussionBoard.errors[11611066].message }}
  • Profile picture of the author samsabir
    Being in Google Maps and Google My business can both allow your organic rankings to improve and also increase your brand reputation and awareness. It is not crucial but definitely holds a fair amount of importance.
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