Below are my 3 favorite content frameworks for capturing high converting organic traffic.
The focus here is high conversion.
Your average SEO is after the highest volume keywords.
But, high volume doesn't mean high conversion. Volume doesn't necessarily translate to sales. So what does?
These days I pay more attention to user intent and commerciality. What is the user trying to do when they search for a keyword?
For example, if it's to find pricing, you can be certain they're considering buying.
These can be the highest converting keywords you'll ever rank for. They are also some of the easiest to rank for because of their long-tail nature.
Here are my 3 favorite content frameworks you can develop this kind of content within.
- How-to posts. The most generic of them all but they work because they give a very specific answer to a very specific question. These may do well in SERPs because of this.
- Alternatives-to posts and lists. You can piggyback off of another companies' brand equity using this strategy. I see it a lot in SaaS and I've used it a little when developing services. I am kind of surprised more smaller agencies don't do this with the larger multimillion dollar agencies that usually deliver a piss poor experience.
- Comparison posts. 10 years ago I was still doing affiliate marketing. I realized the power of targeting brand and product keywords back then. Yet even to this day, this strategy is still effective. I would create targeting product keywords and brands. I could rank above sites like Amazon doing this and even sometimes the brand itself.
If you have any more ideas, please add.