Using the same content when link-building

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I hired a guy to build links to my site to help me SEO effort. He has been building dofollow links on high alexa score websites, so this is good. However, posts content to a site regarding a subject, the content is always the same.

So for example, each social site get the same paragraph of text and the same link. Is this bad? Does the content on the social sites I am posting to have to be unique and different or does that not matter?
#search engine optimization #content #linkbuilding
  • Links that you, your guy, or anyone else that are posted on other websites to your website are worthless in terms of SEO regardless if the links are dofollow or not.

    The content of the post must be relevant to the content on your website's page. Again, it really is mute because...
    Links that you, your guy, or anyone else that are posted on other websites to your website are worthless in terms of SEO regardless if the links are dofollow or not.

    The only time a backlink has weight in the search engines, in this context, is when the site giving your site the backlink is posted by the site owner. Example: I read a article on one of your site's pages and post a link to your site's page.

    You have been doing this since 2014 and are just now learning about backlinks and content or did you take a long break and are buying backlinks?

    Strange that your last post was 21st April 2017. Why didn't you ask about the advantages and disadvantages of buying backlinks between 2017 and today? Hint: Google can detect S P A M backlinks with one algo which does not do your site any good. You are paying good money for nothing good - except filling the wallet of "your guy".
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  • If you're going to hire a guy to build you backlinks, hire one who finds broken links, contact the site owner, gets them to replace the broken link to a link to your site.


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  • Agree with the other two but I might as well chime in, too ... An Alexa score is meaningless and has absolutely nothing to do with anything "SEO".
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  • I think you should different and new content when building links. Using the same content won't help you much. Not every link can be relevant and suitable for a single type of content. Your content must be relevant to the link. If Google detects those links embedded in the irrelevant content, your spam score will increase.
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  • If you aim towards building valuable links, then creating and sharing unique and original content can definitely prove to be useful.
  • Disregard the above because they do not understand your question or did not read your question.
  • You should fire him for this alone. Alexa score has nothing to do with the quality of links. Anyone selling links based on Alexa score is either incompetent or intentionally scamming people and preying on customers that do not know any better.

    This is not even remotely close to true. Yes, Google probably does not look as favorably on links created on sites like Tumblr, Blogger, etc. However, they still count. They are not ignored completely, and if you pump good links into those pages they can still have tons of value. Not a method I would use, but they can work.

    Outside of obvious cases like that, Google really has no idea if a site owner posted a link or not.
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  • In this context meaning social sites.

    are social sites which the OP is questioning.

    I am pointing out that a link from a person's site such as mine or yours (not a social site) to her site is a real backlink.
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    • I have a site that is shooting for lowish keywords ( on a scale of 100, 17 to 40). I got to 1st page, positions 3, 5,6,8 and 9 with links from 5 domains I own and 14 or 15 from youtube, blogger, tumbler thingies I own.

      Further movement was due to internal backlinks and more of the same.

      It can be done, my experience says, with nothing but backlinks I create.

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    • They are all real backlinks. They might be weighted differently, but they are all links. Web 2.0 links are not automatically ignored. They are very weak on their own, but if they attract links they can be strong links just like any other.
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  • In my experience the importance of unique and original content is above everything. The same content is going to stop the progress and will not be of any help in the long run. So it is very crucial for SEO that you create good new content every now and then.
  • You will definetly get penalized from Google for posting duplicate content. And do follow links help the site improve search rankings however it is not guaranteed.
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    • Rubbish, Google does "not" penalize duplicate content.
      Google's Policies: Duplicate Content Penalty | Mixed Content Penalty (Block) | Meta Description..

      The main take-aways are:
      1. Google does not penealize a site with content published on a different site.
      2. Google may decide not to index the site and/or page with content published on a different site.
      3. Google gives credit to the first site with original and unique content. However, Google may decide to index a page "higher" with content from the original source. News for example.
      Try to do better.
  • If you are wondering to get baclinks then you have to publish different content. But in case of social media that does not matter. You can post the same content on all social sites.
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  • If anyone using same content to link building then it comes in the spamming category which does not accept Google algorithm.
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    • Rubbish, Google does "not" penalize duplicate content and does "not" consider it SPAM.
      Google's Policies: Duplicate Content Penalty | Mixed Content Penalty (Block) | Meta Description..

      The main take-aways are:
      1. Google does not penealize a site with content published on a different site.
      2. Google may decide not to index the site and/or page with content published on a different site.
      3. Google gives credit to the first site with original and unique content. However, Google may decide to index a page "higher" with content from the original source. News for example.
      Try to do better.
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    1. What's "dofollow"?
    2. What's alexa?

    It all depends how much you've paid him so far.
    Anything over .99 cents then too bad, below, good for you.



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  • Yes sir, Using same article in many sites is not a good way to create strong and organic link building. Because google index panel visit your article and URL regularly. So if you use same paragraph or article; then your article will detected in violation acts. Social sites admins will be detecting your article as spam article.

    So, you can use your article by article re-writer tool. When you will post your paragraph in a social site, you can rewrite your main paragraph. When you rewrite your paragraph many time, then you can find a good item which will 100% plagiarism free. That time your paragraph will be not detected as spam.
    Thank you.
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    • ... and using things like article re-writing tools will get you sentences that are a whole lot like the ones in the quote, above.
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  • If you are using cheap blokes on Fiverr they dgaf. By Alexa rank did you mean domain authority (DA), which is something different? Alexa is a service that just ranks sites by the amount of traffic they receive relative to other sites.
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    • You forgot to mention that it ranks sites based on very limited amount of sites
      (less than 1%) which belong to idiots who are still believe in Alexa's "magic".



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  • Good links come from authoritative sites such as those that end with. go, .edu ....etc.But those from sites that are not authoritative are just spammy. They should be avoided otherwise google can penalize you for them.
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    • No.

      You can get plenty of .com, .info, .net links that are good.

      If I start a .org site tomorrow, put in it a page with a title and nothing else but a link to your site, that link will do your site no good.

      If, on the other hand, you get a link to say, your site from a blog post on a.net site that's got a dozen good links, you would benefit, even if domain authority is low.


  • Alexa is pretty outdated.

    About the duplicate content, it depends on how the content was/is used.

    If he is posting the same description on social media profiles like Twitter, Facebook, or Instagram, then that's not really a big deal. However, for example, if he is posting the same duplicate blog article on web 2.0's or guest posting websites, then that would be considered a bad practice.
  • You should disavow all of them or remove those links as soon as possible.
    I build link with some request follow:
    1. Site has Organic Traffic and related topics
    2. Every post should different, or spin them at least.
    Alexa rank is not really important.
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    • Why should she disallow and remove?


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  • Getting unique content for numerous sites is not an easy task, but yes as Jeffrey said the sites you choose to get the backlink should be in some way related to your own website content I believe which gives value.
  • Considering the Google algorithm update, your content needs to be unique in every aspect even for on-page or off-page activities.
    The question is how does the duplicate content affect the off-page activities!
    Well, when you build backlinks you put a small piece of content as you defined "paragraph of text" including your website link/hyperlink. But when the crawler crawls multiple websites and at some time it finds your content as duplicate on multiple sites you're bulding links on, so it negatively impacts your website. Thus, you must go for unique piece of content for link building activities.
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    • Not even close. Everything you said contradicts everything Google has said about unique and duplicate content.
    • I bet you have never read a newspaper article online.


      If you had, you'd have noticed that the same article pops up on may sites.


      It is called syndication.


      It does amazing things for the owner of the content being syndicated.


      Including, often, having the content rank #1 in Google. (Might not be a page on the owner's site, because Google doesn't care who the owner is, only who has the best SEO. But it often ranks a piece of syndicated content at the very top of the very top of page 1.)


      From experience: when I started, I'd post an article on my site, then on Ezinearticles.com.


      Quite often, the ezinearticle.com page was #1 and my page was #2 or 3, and sometimes, 46.


      Did Google penalize me? No. Ezinearticles' SEO was better than mine, so they popped up at the top.


      In case that does not convince you, about six months into the game, my pages were popping up at the top and ezinearticles were behind mine. If what you say is true, at first Google penalized me, then it penalized ezinearticles.com for the same actions.


      Which does not make sense, right? What makes sense is that Google shows only 1 version of a piece of content for the same keyword and it might be the one on your site or one someone else's site. Which version it chooses depends on which site owner's SEO is better.



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    Using the same content when link-building

    I hired a guy to build links to my site to help me SEO effort. He has been building dofollow links on high alexa score websites, so this is good. However, posts content to a site regarding a subject, the content is always the same. So for example, each social site get the same paragraph of text and the same link. Is this bad? Does the content on the social sites I am posting to have to be unique and different or does that not matter?