I never totally understood the emphasis behind do follow and no follow websites. I sort of have an idea about what they do. I know there is some HTML code you can manipulate to make a site into do follow or no follow, but my question is...
What effect does a Do follow or a No follow site have on my website? Why would it be in my interest to seek one type over another?
I'm trying to understand why marketers place such an emphasis on this.