GMB and citations for a multi-locational business

by Jkev
1 replies
  • SEO
  • |
Hey guys so Im having trouble figuring out whats the best practices to set up citations and google my business for a client that has

-virtual offices set up in different cities
-He's not sure if he should show his address on google my business. He would rather not because he doesn't actually have a physical location(has virtual offices) but doesn't want his local SEO rankings to suffer.
- has an 1800 number that he uses on all of these locations for Google my business. He does have local business numbers for each of his locations however they are not published.
- He wants to keep the 1800 number on the homepage of his website.
- He wants to build citations.

My questions are

-Would it be better for local SEO and him ranking on the local 3 pack by having local numbers for each of his locations?
-Im trying to convince him to show his address on google my business but not sure if creating separate locational pages on his website that includes his NAP is better or having him put all his location's NAP in his footer. Any thoughts?
-Should he use local numbers for all his different google my business locations? If he does, should I list all his local numbers on his website? Where is the best place to place his local numbers on his website?
-In order to build citations for him, should I build separate citations for each one of his locations and keep NAP consistent or is there a better way to build them where you only have to build them once for his business and it cover all his locations?


Thanks for the help in advance.
#business #citations #gmb #multilocational
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  • Profile picture of the author DABK
    Two thoughts pop up:
    1. I'd love to still have the cake I ate too. But it's not possible. Tell you client to choose what they want.


    2. Why did you take up this job if you do not know how to do it?


    Instead of having virtual addresses (which will cost them their Google maps positions if Google finds out, and odds are good Google finds out); he should rent a desk in someone's office and have a real address. That way, he can rank in maps and make money.


    The best place to put a business address is on the Contact page and at the top of every page of their website and everywhere else it makes sense (i.e., next to, part of calls to action), don't you think? I mean, put yourself in the shoes of someone looking for whatever your client is selling... Where do you think they want the phone number?



    He should have a local number because some of his prospects will skip him in favor of a business that has local numbers.


    It is a local address and citations that determine if he ranks or not... A few other things, but those two are the main ones... A 800 number on a site... common business practice even among local-for-real businesses.


    Have you ever Googled a type of local business? Have you noticed that there's a rectangular map with the first 3 businesses on it? A business shows up in the area of that map, when you search for the business services/products from the business location.


    If there are several cities around one of their location, they can rank in that city and, with a lot more effort, in the other cities that pop up on the map when opened from their business location. They will not appear in other cities.


    Take that to an absurd level: You will not rank a business located in LaCroix, Wisconsin, in the Miami, FL map. Because Miami is not local to LaCroix, see?



    Same applies to locations that are much closer to each other.


    People will travel only so many miles to reach a business, anything beyond that is not local to them.



    Originally Posted by Jkev View Post

    Hey guys so Im having trouble figuring out whats the best practices to set up citations and google my business for a client that has

    -virtual offices set up in different cities
    -He's not sure if he should show his address on google my business. He would rather not because he doesn't actually have a physical location(has virtual offices) but doesn't want his local SEO rankings to suffer.
    - has an 1800 number that he uses on all of these locations for Google my business. He does have local business numbers for each of his locations however they are not published.
    - He wants to keep the 1800 number on the homepage of his website.
    - He wants to build citations.

    My questions are

    -Would it be better for local SEO and him ranking on the local 3 pack by having local numbers for each of his locations?
    -Im trying to convince him to show his address on google my business but not sure if creating separate locational pages on his website that includes his NAP is better or having him put all his location's NAP in his footer. Any thoughts?
    -Should he use local numbers for all his different google my business locations? If he does, should I list all his local numbers on his website? Where is the best place to place his local numbers on his website?
    -In order to build citations for him, should I build separate citations for each one of his locations and keep NAP consistent or is there a better way to build them where you only have to build them once for his business and it cover all his locations?


    Thanks for the help in advance.
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