16 replies
  • SEO
  • |
Something that has been working for me recently is to position content around long-tail keywords. It's how I've been able to get content to rank on the first page for clients even if they have a far less authoritative domain compared to their competitors.

One type of content that can be done easily with long-tail keywords are FAQ posts. Creating these can be done by compiling the questions that people search for using a tool like Ubersuggest. I usually end up with at least ten keywords that have between 10-50 searches per month and very little competition. An FAQ section can also be added to the end of a long-form piece to capture additional traffic.

Creating FAQ posts have an added benefit of appearing in the answer box when people make a search, which improves the CTR.

Another strategy that has been working for me to focus on long-tail keywords that have commercial intent. Words such as "buy, special, deal, review, shipping" etc. all have a high ROI - even if the search volume is minimal compared to the head term.

I hope someone finds this useful.
#keywords #longtail
  • Yes Matthew, FAQ is a good idea to fill up the SERP real estate
    {{ DiscussionBoard.errors[11616105].message }}
  • Profile picture of the author culpetm
    This is a great strategy. But are you worried that Google will eventually start answering the questions right in the google search result... obviating the need for people to click through to your website?
    Signature
    THE CONEXA.COM INTERNET MARKETING PORTAL
    Where only the best tips, techniques, and advice are voted to the top.
    {{ DiscussionBoard.errors[11616127].message }}
    • Profile picture of the author yaji
      Originally Posted by culpetm View Post

      This is a great strategy. But are you worried that Google will eventually start answering the questions right in the google search result... obviating the need for people to click through to your website?

      Good point. That's my worry as well. We may have to think over it and do it more creatively, some unique content that search engine cannot provide from search result page.
      Signature

      Thanks, Yaji

      Hypnosis Weight Loss Fun Info about Hypnosis Weight Loss | Cheap Car Insurance
      Cat Dandruff All about Cat Dandruff. A Must-Read for Cat Lovers

      {{ DiscussionBoard.errors[11616196].message }}
    • Profile picture of the author Matthew North
      Originally Posted by culpetm View Post

      This is a great strategy. But are you worried that Google will eventually start answering the questions right in the google search result... obviating the need for people to click through to your website?
      You mean in the answer box when people search for a question? I thought that it would eat into the CTR of a page too before I started doing this, and I'm sure it does for some search terms such as definitions or song lyrics etc, but what I've found is that it actually boosts the CTR of the page by a considerable amount in the majority of cases. The answer box doesn't tell the searcher everything after all, and if they want the complete info they already see that the result is relevant to their search, which is what I think prompts people to click through.

      I will say that optimising lots of content around long-tail keywords works really well when dealing with clients on a local or national level. There is often no competition and most of the existing results in the SERPs are homepages, not landing pages or articles, which makes it much easier to rank a client's site and give them a great ROI.
      Signature

      you cant hold no groove if you ain't got no pocket.

      {{ DiscussionBoard.errors[11616235].message }}
      • Profile picture of the author mydigitalsketch
        Originally Posted by Matthew North View Post

        You mean in the answer box when people search for a question? I thought that it would eat into the CTR of a page too before I started doing this, and I'm sure it does for some search terms such as definitions or song lyrics etc, but what I've found is that it actually boosts the CTR of the page by a considerable amount in the majority of cases. The answer box doesn't tell the searcher everything after all, and if they want the complete info they already see that the result is relevant to their search, which is what I think prompts people to click through.

        I will say that optimising lots of content around long-tail keywords works really well when dealing with clients on a local or national level. There is often no competition and most of the existing results in the SERPs are homepages, not landing pages or articles, which makes it much easier to rank a client's site and give them a great ROI.
        Very well explained & great strategy !!!
        {{ DiscussionBoard.errors[11639630].message }}
  • Profile picture of the author Casinotutor
    Thanks, Experts!
    Can you show me some tips for Keywords analyzing?
    What is your strategy when analyzing keywords? What do you think about longtail keywords?
    {{ DiscussionBoard.errors[11619933].message }}
  • Profile picture of the author fastreplies
    Defenetely good think to have to expend your chances compare to your competition.

    We have link to FAQ from our landing page.



    fastreplies
    {{ DiscussionBoard.errors[11620649].message }}
  • Great strategy! The reason it works so well is that Google wants your content to be easy to quote. When your content is easy to quote, Google can use it to answer user's queries right in SERP, it can pull matching quotes from your content into your snippet. And the FAQ sections are a perfect match for this purpose.
    {{ DiscussionBoard.errors[11622748].message }}
  • Profile picture of the author semreseller
    Great strategy!! The long-tail keywords have the ability to get a better conversion as compared to the short tail ones. Search engines help the long-tail keywords to rank easily. Very well explained the fact of growing of CTR on any particular business.

    The long-tail keyword has the chances for better conversion due to its user intent like when someone searches for a long-phrase they are more likely at the end of the buyers' journey and ready for the purchase. So using the longtail keyword for your brand can help you rank better and create opportunities for conversion as well.

    Thank you!!
    {{ DiscussionBoard.errors[11638148].message }}
  • Profile picture of the author Aileen Joey
    You need to check on this coz as soon as some feeds this in search box Google will give answers by finding details from various pages.

    After short span of time your page will not be visible
    {{ DiscussionBoard.errors[11640138].message }}
  • Profile picture of the author Anjana Sahu
    yes it sounds interesting
    {{ DiscussionBoard.errors[11640933].message }}
  • Profile picture of the author ThomasWw
    Yes, I have a similar approach. On my blog, I'm typically posting answers to long-tile questions and that appears to be working for me.
    {{ DiscussionBoard.errors[11643404].message }}
  • Profile picture of the author Malik Kashif
    Use keyword io to find all long-tail keywords. This tool will really helpful for you
    {{ DiscussionBoard.errors[11644118].message }}
  • Profile picture of the author spartan14
    Well this its the way to go if you want to filter this huge competition that its online right now .You need to be smart and to go with the long tail keywords . Also you need to make sure the long tail keyword has searches
    {{ DiscussionBoard.errors[11644195].message }}
  • Profile picture of the author Jacey Tome
    Use google keyword planer.
    {{ DiscussionBoard.errors[11648069].message }}
  • Profile picture of the author nihitthakkar
    Long-tail keywords are long query searches that are more specific - and usually longer - than more commonly used keywords. Long-tail keywords is a great SEO strategy. Though Long-tail keywords get less search traffic, but will usually have a higher conversion value as visitors are more likely to use when they're closer to a point-of-purchase as they are more specific.
    {{ DiscussionBoard.errors[11649125].message }}

Trending Topics