PBNs, DA & PA, Press Releases - What my Local SEO Tests have Shown Me

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PBNs

Some argue that PBN links should not be built from the get go and should be build sparingly and after several months once the site is established.

I decided to put this theory to the test. I built out 2 new local lead generation sites on fresh domains. I let one site sit several months before dropping the PBN links while the other I built a link straight away:

Site 1:

This site was left to sit for several months. No link building was done prior. 10 PBN links were the built over a period of 20 days.

8 were sent to the home page, 5 were blank url's, 1 was exact keyword I was trying to rank for (about 200 searches a month), and 2 links were similar keywords.

The Results? About 2 to 3 weeks after the last link was dropped, the keyword went from around position 70 to 13.

The following weeks saw the keyword stabilize and settle at around 15.

Site 2

This was a brand new site. No links were created before. I sent 1 exact match anchor to the home page, The keyword I was trying to rank for had about 300 searches a month.

The Results? Keyword went from nowhere to position 30 ish.

The ranking is still stable.

Sometimes you need to do your own testing to see what works and what doesn't. Went it comes to links, it's about quality not quantity. There are risks involved with PBN's.

DA & PA:

Some people spend too much of their time looking at competitors DA & PA Metrics and then stress over whether they can compete or not. I don't take these metrics into account and I still outrank sites who have higher DA and PA. Why? Because these metrics are meaningless.

Press Releases:

Some say they aren't effective anymore or just a waste of time.

I tested it on 3 sites.

Site 1:

Links were built prior, but no keywords were ranking. Last links were built around 2 months before the PR. I sent a press release, with the brand name anchor to 4 city pages. I basically added the urls inside the press release and used brand anchor. Another 2 links were sent to the home page.

All the keywords I was aiming to rank for each of those pages jumped within the top 60 out of nowhere. Note I used brand name anchors here, no keywords, yet all the keywords jumped.

Site 2:

Keyword was ranking around 7. Links were built prior, but last link was about a month ago. Blank url in press release. Keyword jumped to position 3.

Site 3:

This was to rank a Google My business listing. Brand new site. This PR was released along with building citations. The citations would have also given a boost.

After the PR, the GMB listing got into the top 3 in the map pack. It only stayed there for a week or so before dropping out again.


So those are some of the tests I've run to see what works for my sites.

What have you guys found while doing your local seo? What works for you?
#local #pbns #press #releases #seo #shown #tests
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  • Profile picture of the author fastreplies
    PR???
    What PR are you talking about?
    Let me guess: Page Rank?

    fastreplies
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  • Profile picture of the author MikeFriedman
    Originally Posted by toydistrict View Post

    PBNs

    Some argue that PBN links should not be built from the get go and should be build sparingly and after several months once the site is established.

    I decided to put this theory to the test. I built out 2 new local lead generation sites on fresh domains. I let one site sit several months before dropping the PBN links while the other I built a link straight away:

    Site 1:

    This site was left to sit for several months. No link building was done prior. 10 PBN links were the built over a period of 20 days.

    8 were sent to the home page, 5 were blank url's, 1 was exact keyword I was trying to rank for (about 200 searches a month), and 2 links were similar keywords.

    The Results? About 2 to 3 weeks after the last link was dropped, the keyword went from around position 70 to 13.

    The following weeks saw the keyword stabilize and settle at around 15.

    Site 2

    This was a brand new site. No links were created before. I sent 1 exact match anchor to the home page, The keyword I was trying to rank for had about 300 searches a month.

    The Results? Keyword went from nowhere to position 30 ish.

    The ranking is still stable.

    Sometimes you need to do your own testing to see what works and what doesn't. Went it comes to links, it's about quality not quantity. There are risks involved with PBN's.

    DA & PA:

    Some people spend too much of their time looking at competitors DA & PA Metrics and then stress over whether they can compete or not. I don't take these metrics into account and I still outrank sites who have higher DA and PA. Why? Because these metrics are meaningless.

    Press Releases:

    Some say they aren't effective anymore or just a waste of time.

    I tested it on 3 sites.

    Site 1:

    Links were built prior, but no keywords were ranking. Last links were built around 2 months before the PR. I sent a press release, with the brand name anchor to 4 city pages. I basically added the urls inside the press release and used brand anchor. Another 2 links were sent to the home page.

    All the keywords I was aiming to rank for each of those pages jumped within the top 60 out of nowhere. Note I used brand name anchors here, no keywords, yet all the keywords jumped.

    Site 2:

    Keyword was ranking around 7. Links were built prior, but last link was about a month ago. Blank url in press release. Keyword jumped to position 3.

    Site 3:

    This was to rank a Google My business listing. Brand new site. This PR was released along with building citations. The citations would have also given a boost.

    After the PR, the GMB listing got into the top 3 in the map pack. It only stayed there for a week or so before dropping out again.


    So those are some of the tests I've run to see what works for my sites.

    What have you guys found while doing your local seo? What works for you?

    I'm sorry, but your PBN test is awful.

    It assumes that all links are equal. They're not.
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    • Profile picture of the author toydistrict
      Originally Posted by MikeFriedman View Post

      I'm sorry, but your PBN test is awful.

      It assumes that all links are equal. They're not.
      For second one, I used Chris Walkers PBN network. Those links pack a punch. First one were lesser of quality from a different vendor.

      Yea, it does vary on the PBN. Most are poorly set up and don't deliver. I only go for those that are footprint free as possible, set up as real sites, have all the legal pages, clean profiles, and other factors.

      Test here was to see if a site can be boosted and ranked with just PBN's. No other links.
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      • Profile picture of the author MikeFriedman
        Originally Posted by toydistrict View Post

        Test here was to see if a site can be boosted and ranked with just PBN's. No other links.
        I don't understand why anyone would have to test that. Basically what you are asking is do links work or not, which we already know the answer to.

        Guess I'm just confused about what you were trying to accomplish.
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        • Profile picture of the author DABK
          I think he's trying to see if PBN links get you in trouble or not.


          But not doing it right, not testing PBN's nobody knows about vs those that sell backlinks.




          Originally Posted by MikeFriedman View Post

          I don't understand why anyone would have to test that. Basically what you are asking is do links work or not, which we already know the answer to.

          Guess I'm just confused about what you were trying to accomplish.
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      • Profile picture of the author hyperjerkseo
        Chris Walker is legiit and is a superstar at SEO
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  • Profile picture of the author StarBoi :3
    Informational indeed.
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  • Profile picture of the author jamessmith311
    Information seems good but the whole story is built on the myth that all links are the same.
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  • Profile picture of the author Rodjer123
    Wow! Thank you for your work, I think it will help a lot of people
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