So my site, does far better in seo checks and speedtests, yet we get out ranked by competitors.
Theres a new site that has suddenly come up and doing very well, and another has been on top for ages now.
We recently witnessed a tank in ranking for key words such as "Raw Indian Hair Vendors"
What could the competition be doing that we are not?
We seem to have better in bound links, better domain authority, better content, better speed load times, alt-tagged images, links on pages... yet, we