Client wants to create a second location on website, but here's the problem...

by Murkr
11 replies
  • SEO
  • |
I'm in a situation with a client right now and I'm not sure what to do.

let's say he has a company called "the roofing company" and URL "city1roofing.com". Now that is working fine in city1 and surrounding areas but he wants to open a new office on the other side of the state and wants me to run a Google ads campaign.

If a potential customer sees city1roofing.com as the URL in a completely different area that may deter them.

The thing is its still the same company name, its just a new location. Usually I would just create a new landing page or subdomain for that new location, but since his URL is city1roofing.com that would be strange to do a subdomain like city2.city1roofing.com

Do I just need to create a whole new website for him for that secondary location? What would you do?
#client #create #location #problem #website
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  • Profile picture of the author MikeFriedman
    Just go with it. Honestly, I think SEOs pay way, way more attention to URLs than real people do.

    Plus there are lots of companies that start as small local companies and expand their territory later. I really doubt the URL is going to scare people away.

    You will just want to make sure the landing page makes it clear that they do service their area.
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  • Profile picture of the author Medon
    I would go for creating a new website for the new location. Even thogh, you may still try to rank the location's long tail name.
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    • Profile picture of the author MikeFriedman
      Originally Posted by Medon View Post

      I would go for creating a new website for the new location. Even thogh, you may still try to rank the location's long tail name.
      Creating a new site is just a lot of unnecessary work.

      And rankings have nothing to do with this conversation.
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    • Profile picture of the author DABK
      You forgot to say why you'd create a new site. So, why?


      Originally Posted by Medon View Post

      I would go for creating a new website for the new location. Even thogh, you may still try to rank the location's long tail name.
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  • Profile picture of the author BryanOnline
    I have never been in that boat, but if I was I think I would do the following. I would have to see the first site to make a real decision and have a few more questions to be asked.

    If you have access to the first website files, I would build the main pieces of the website as a whole show what services the offer and how much they cost or to call for a quote. Then put a tab for locations, for each location put a page for each with location and contact info.

    Instead of using subdomains at first I would make custom landing pages for each as such... www.WebsiteName.com for the main domain. Then I would create a custom landing page for each location like so... www.WebsiteName.com/Location-1 and the other(s) www.WebsiteName.com/Location-2 and so on.

    Then if you want you can forward each tab or link to their own subdomain or file directory for the site. I would go on but this should get you started. I may be wrong and something else may be better, but I tried.

    Good luck on your journey, either way good on you for getting out there and helping where you can.
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  • Profile picture of the author fastreplies
    Originally Posted by Murkr View Post

    Do I just need to create a whole new website for him for that secondary location? What would you do?
    1. Create drop down menu on landing page with 2, 3, 4 etc locations
    2. Create corresponding content for these locations in the same sate
    Problem solved.



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  • Profile picture of the author milliejack
    You can add it to your main page that you provide services for other locations. Changing sites and URLs will take a lot of time.
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    • Profile picture of the author MikeFriedman
      Originally Posted by milliejack View Post

      You can add it to your main page that you provide services for other locations. Changing sites and URLs will take a lot of time.
      I would not do this for this situation. For Google Ads campaigns, you should almost always create separate landing pages. It's a lot harder to get Quality Scores of 10 if you are just sending your ads to a main service page or a home page.
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  • Profile picture of the author MikeFriedman
    Originally Posted by fastreplies View Post

    Who said anything about "Google Ads campaigns"?

    OP is looking forward to utilize the existing site by adding structure that
    would cover services in any given locations provided by that company.



    fastreplies
    Read it again. The OP specifically said the client was opening a new office and wants them to run a Google Ads campaign.


    Originally Posted by Murkr View Post

    I'm in a situation with a client right now and I'm not sure what to do.

    let's say he has a company called "the roofing company" and URL "city1roofing.com". Now that is working fine in city1 and surrounding areas but he wants to open a new office on the other side of the state and wants me to run a Google ads campaign.

    So I am not sure what you are confused about.
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