let's say he has a company called "the roofing company" and URL "city1roofing.com". Now that is working fine in city1 and surrounding areas but he wants to open a new office on the other side of the state and wants me to run a Google ads campaign.
If a potential customer sees city1roofing.com as the URL in a completely different area that may deter them.
The thing is its still the same company name, its just a new location. Usually I would just create a new landing page or subdomain for that new location, but since his URL is city1roofing.com that would be strange to do a subdomain like city2.city1roofing.com
Do I just need to create a whole new website for him for that secondary location? What would you do?