How to get 4th line in SERPs?

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Uusally for the first site in the SERP there is a 4th line displaying the site's menu categories. But, now I am seeing the first two sites for some keywords have a 4th line. I now there is not a lot of info HOW to get this other then get into the #1 position for that keyword.

For example, in Google for the term "vintage movie posters", look at the first two sites.
#search engine optimization #4th #line #serps
  • Google does this automatically when they think it appropriate. If you tweak your site's navigation and get a good Google position you might be lucky.

    If you have a comprehensive navigation menu, you can get even better exposure, for example search for "Mounts Bay Sailing Club".

    See Sitelinks - Webmasters/Site owners Help for more information.
    • [1] reply
  • I think you can change it in the webmaster tools, however, most of the time Google will figure out which site is important and show them there.
    • [1] reply
    • WHAT can you change in web master tools??
  • if you want site links on google than you have to change the navigation of your site so google will be able to give you those links.

    and you also need to promote those pages
    • [1] reply
    • This makes a lot of sense to me , so creatibg backlinks ALSO for these inner pages instea dof just home page?
  • Continue to create quality of inbound links. Google gives more value on the quality compared to those irrelevant sites that you are getting.
    • [1] reply
    • THat's been proven NOT TRUE time and again. It's an old myth links have to be relevent to the site topic. I've proven that with some exceptional ranking in past year for several sites with ONLY so-called irrelevant backlinks. Plus, don't think it has any relevance to "how to acquire" sitelinks, which is pretty much based on #1 or #2 position
  • working more on backlink
  • you cannot control that , it all does by google automatically
  • The trick is to have a good navigation system. Not too many top categories can help.

    Google does this for authority sites.

    Ed
    • [1] reply
    • A good navigation PLUS 1st or 2nd position in SERP. I confirmed Google recognizes my navigation system, that DOES display sveral site links when I am #1. Seems The trick is getting to #1 for the terms I REALLY need.
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    How to get 4th line in SERPs?

    Uusally for the first site in the SERP there is a 4th line displaying the site's menu categories. But, now I am seeing the first two sites for some keywords have a 4th line. I now there is not a lot of info HOW to get this other then get into the #1 position for that keyword. For example, in Google for the term "vintage movie posters", look at the first two sites.