People are paying $47-$497+ PER MONTH, for tools that include features like:
- Keyword generation
- Rank tracking
- On page SEO analysis
- View top 100 results
- Find what keywords people used to visit a site
ALL of these functions can be found in FREE tools or with a simple Google search.
So, WHY do people pay all this money for these tools?
The only reason that comes to mind is that some of these tools generate white label SEO reports, which buyers of these tools (like SEO agencies) can send to their customers.
But again, WHY would the end customers want to receive such reports in the first place? Sounds like some SEO agency convinced them that they "need" to know this stuff and only "they" (the agency) can provide the info (which is of course not true).
So, what's the deal with all this? I'm so confused, lol.